Personal Hygiene in Germany to 2013

Published by: Datamonitor

Published: Oct. 12, 2009 - 125 Pages

Table of Contents

Chapter 1 Executive Summary

Summary market level: personal hygiene

Summary category level: bath & shower products

Summary category level: deodorants

Summary category level: soap

Chapter 2 Introduction

What is this report about?

How to use this report

Market definition

Chapter 3 Market Overview

Value analysis (Euro), 2003-08

Value analysis (Euro), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 4 Leading Company Profiles

Beiersdorf AG

Unilever

Chapter 5 Category Analysis: Bath & shower products

Value analysis (Euro), 2003-08

Value analysis (Euro), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 6 Category Analysis: Deodorants

Value analysis (Euro), 2003-08

Value analysis (Euro), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 7 Category Analysis: Soap

Value analysis (Euro), 2003-08

Value analysis (Euro), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 8 Country Comparison

Value

Volume

Market share

Chapter 9 PESTLE Analysis

Summary

Political analysis

Economic analysis

Social analysis

Technological analysis

Legal analysis

Environmental analysis

Chapter 10 New Product Development

Product launches over time

Recent product launches

Chapter 11 Macroeconomic Profile

Macroeconomic indicators

Chapter 12 Research Methodology

Methodology overview

Secondary research

Market modeling

Creating an initial data model

Revising the initial data model

Creating a final estimate

Creating demographic value splits

Primary research

Data finalization

Ongoing research

Chapter 13 APPENDIX

Future readings

How to contact experts in your industry

Disclaimer

LIST OF FIGURES

Figure 1: Germany personal hygiene value and value forecast, 2003-13 (€m, nominal prices)

Figure 2: Germany personal hygiene category growth comparison, by value, 2003-13

Figure 3: Germany personal hygiene volume and volume forecast, 2003-13 (units, million)

Figure 4: Germany personal hygiene category growth comparison, by volume, 2003-13

Figure 5: Germany personal hygiene company share, by value, 2007-08 (%)

Figure 6: Germany personal hygiene distribution channels, by value, 2007-08 (%)

Figure 7: Germany bath & shower products value and value forecast, 2003-13 (€m, nominal prices)

Figure 8: Germany bath & shower products category growth comparison, by value, 2003-13

Figure 9: Germany bath & shower products volume and volume forecast, 2003-13 (units, million)

Figure 10: Germany bath & shower products category growth comparison, by volume, 2003-13

Figure 11: Germany bath & shower products company share, by value, 2007-08 (%)

Figure 12: Germany bath & shower products distribution channels, by value, 2007-08 (%)

Figure 13: Germany deodorants value and value forecast, 2003-13 (€m, nominal prices)

Figure 14: Germany deodorants category growth comparison, by value, 2003-13

Figure 15: Germany deodorants volume and volume forecast, 2003-13 (units, million)

Figure 16: Germany deodorants category growth comparison, by volume, 2003-13

Figure 17: Germany deodorants company share, by value, 2007-08 (%)

Figure 18: Germany deodorants distribution channels, by value, 2007-08 (%)

Figure 19: Germany soap value and value forecast, 2003-13 (€m, nominal prices)

Figure 20: Germany soap category growth comparison, by value, 2003-13

Figure 21: Germany soap volume and volume forecast, 2003-13 (units, million)

Figure 22: Germany soap category growth comparison, by volume, 2003-13

Figure 23: Germany soap company share, by value, 2007-08 (%)

Figure 24: Germany soap distribution channels, by value, 2007-08 (%)

Figure 25: Global personal hygiene market split (value terms, 2008), top five countries

Figure 26: Global personal hygiene market value, 2003-08, top five countries

Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries

Figure 28: Global personal hygiene market volume, 2003-08, top five countries

Figure 29: Annual data review process

LIST OF TABLES

Table 1: Personal hygiene category definitions

Table 2: Personal hygiene distribution channels

Table 3: Germany personal hygiene value, 2003-08 (€m, nominal prices)

Table 4: Germany personal hygiene value forecast, 2008-13 (€m, nominal prices)

Table 5: Germany personal hygiene value, 2003-08 ($m, nominal prices)

Table 6: Germany personal hygiene value forecast, 2008-13 ($m, nominal prices)

Table 7: Germany personal hygiene volume, 2003-08 (units, million)

Table 8: Germany personal hygiene volume forecast, 2008-13 (units, million)

Table 9: Germany personal hygiene brand share, by value, 2007-08 (%)

Table 10: Germany personal hygiene value, by brand 2007-08 (€m, nominal prices)

Table 11: Germany personal hygiene company share by value, 2007-08 (%)

Table 12: Germany personal hygiene value, by company, 2007-08 (€m, nominal prices)

Table 13: Germany personal hygiene distribution channels, by value, 2007-08 (%)

Table 14: Germany personal hygiene value, by distribution channel, 2007-08 (€m, nominal prices)

Table 15: Germany personal hygiene expenditure per capita, 2003-08 (€, nominal prices)

Table 16: Germany personal hygiene forecast expenditure per capita, 2008-13 (€, nominal prices)

Table 17: Germany personal hygiene expenditure per capita, 2003-08 ($, nominal prices)

Table 18: Germany personal hygiene forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 19: Germany personal hygiene consumption per capita, 2003-08 (units)

Table 20: Germany personal hygiene forecast consumption per capita, 2008-13 (units)

Table 21: Beiersdorf AG key facts

Table 22: Unilever key facts

Table 23: Germany bath & shower products value, 2003-08 (€m, nominal prices)

Table 24: Germany bath & shower products value forecast, 2008-13 (€m, nominal prices)

Table 25: Germany bath & shower products value, 2003-08 ($m, nominal prices)

Table 26: Germany bath & shower products value forecast, 2008-13 ($m, nominal prices)

Table 27: Germany bath & shower products volume, 2003-08 (units, million)

Table 28: Germany bath & shower products volume forecast, 2008-13 (units, million)

Table 29: Germany bath & shower products brand share, by value, 2007-08 (%)

Table 30: Germany bath & shower products value, by brand 2007-08 (€m, nominal prices)

Table 31: Germany bath & shower products company share by value, 2007-08 (%)

Table 32: Germany bath & shower products value, by company, 2007-08 (€m, nominal prices)

Table 33: Germany bath & shower products distribution channels, by value, 2007-08 (%)

Table 34: Germany bath & shower products value, by distribution channel, 2007-08 (€m, nominal prices)

Table 35: Germany bath & shower products expenditure per capita, 2003-08 (€, nominal prices)

Table 36: Germany bath & shower products forecast expenditure per capita, 2008-13 (€, nominal prices)

Table 37: Germany bath & shower products expenditure per capita, 2003-08 ($, nominal prices)

Table 38: Germany bath & shower products forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 39: Germany bath & shower products consumption per capita, 2003-08 (units)

Table 40: Germany bath & shower products forecast consumption per capita, 2008-13 (units)

Table 41: Germany deodorants value, 2003-08 (€m, nominal prices)

Table 42: Germany deodorants value forecast, 2008-13 (€m, nominal prices)

Table 43: Germany deodorants value, 2003-08 ($m, nominal prices)

Table 44: Germany deodorants value forecast, 2008-13 ($m, nominal prices)

Table 45: Germany deodorants volume, 2003-08 (units, million)

Table 46: Germany deodorants volume forecast, 2008-13 (units, million)

Table 47: Germany deodorants brand share, by value, 2007-08 (%)

Table 48: Germany deodorants value, by brand 2007-08 (€m, nominal prices)

Table 49: Germany deodorants company share by value, 2007-08 (%)

Table 50: Germany deodorants value, by company, 2007-08 (€m, nominal prices)

Table 51: Germany deodorants distribution channels, by value, 2007-08 (%)

Table 52: Germany deodorants value, by distribution channel, 2007-08 (€m, nominal prices)

Table 53: Germany deodorants expenditure per capita, 2003-08 (€, nominal prices)

Table 54: Germany deodorants forecast expenditure per capita, 2008-13 (€, nominal prices)

Table 55: Germany deodorants expenditure per capita, 2003-08 ($, nominal prices)

Table 56: Germany deodorants forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 57: Germany deodorants consumption per capita, 2003-08 (units)

Table 58: Germany deodorants forecast consumption per capita, 2008-13 (units)

Table 59: Germany soap value, 2003-08 (€m, nominal prices)

Table 60: Germany soap value forecast, 2008-13 (€m, nominal prices)

Table 61: Germany soap value, 2003-08 ($m, nominal prices)

Table 62: Germany soap value forecast, 2008-13 ($m, nominal prices)

Table 63: Germany soap volume, 2003-08 (units, million)

Table 64: Germany soap volume forecast, 2008-13 (units, million)

Table 65: Germany soap brand share, by value, 2007-08 (%)

Table 66: Germany soap value, by brand 2007-08 (€m, nominal prices)

Table 67: Germany soap company share by value, 2007-08 (%)

Table 68: Germany soap value, by company, 2007-08 (€m, nominal prices)

Table 69: Germany soap distribution channels, by value, 2007-08 (%)

Table 70: Germany soap value, by distribution channel, 2007-08 (€m, nominal prices)

Table 71: Germany soap expenditure per capita, 2003-08 (€, nominal prices)

Table 72: Germany soap forecast expenditure per capita, 2008-13 (€, nominal prices)

Table 73: Germany soap expenditure per capita, 2003-08 ($, nominal prices)

Table 74: Germany soap forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 75: Germany soap consumption per capita, 2003-08 (units)

Table 76: Germany soap forecast consumption per capita, 2008-13 (units)

Table 77: Global personal hygiene market value, 2008

Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries

Table 79: Global personal hygiene market volume, 2008

Table 80: Global personal hygiene market split (volume terms, 2008), top five countries

Table 81: Leading players, top five countries

Table 82: Analysis of Germany’s political landscape

Table 83: Analysis of Germany’s economy

Table 84: Analysis of Germany’s social system

Table 85: Analysis of Germany’s technological landscape

Table 86: Analysis of Germany’s legal landscape

Table 87: Analysis of Germany’s environmental landscape

Table 88: Germany personal hygiene new product launches reports, by company (top five companies), 2008

Table 89: Germany personal hygiene new product launches SKUs, by company (top five companies), 2008

Table 90: Germany personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008

Table 91: Germany personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008

Table 92: Germany personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008

Table 93: Germany personal hygiene new product launches (reports) - Recent five launches (2008)

Table 94: Germany population, by age group, 2003-08 (millions)

Table 95: Germany population forecast, by age group, 2008-13 (millions)

Table 96: Germany population, by gender, 2003-08 (millions)

Table 97: Germany population forecast, by gender, 2008-13 (millions)

Table 98: Germany nominal GDP, 2003-08 (€bn, nominal prices)

Table 99: Germany nominal GDP forecast, 2008-13 (€bn, nominal prices)

Table 100: Germany real GDP, 2003-08 (€bn, 2000 prices)

Table 101: Germany real GDP forecast, 2008-13 (€bn, 2000 prices)

Table 102: Germany real GDP, 2003-08 ($bn, 2000 prices)

Table 103: Germany real GDP forecast, 2008-13 ($bn, 2000 prices)

Table 104: Germany consumer price index, 2003-08 (2000=100)

Table 105: Germany consumer price index, 2008-13 (2000=100)

Abstract

• Contains information on three categories: deodorants, soap and bath & shower products
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008
• Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

• Develop business strategies by understanding the quantitative trends within the personal hygiene market in Germany
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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