Personal Hygiene in Finland to 2013

Published by: Datamonitor

Published: Oct. 12, 2009

Table of Contents

Chapter 1 Executive Summary

Summary market level: personal hygiene

Summary category level: bath & shower products

Summary category level: deodorants

Summary category level: soap

Chapter 2 Introduction

What is this report about?

How to use this report

Market definition

Chapter 3 Market Overview

Value analysis (Euro), 2003-08

Value analysis (Euro), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 4 Leading Company Profiles

Unilever

Henkel AG & Co. KGaA

Chapter 5 Category Analysis: Bath & shower products

Value analysis (Euro), 2003-08

Value analysis (Euro), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 6 Category Analysis: Deodorants

Value analysis (Euro), 2003-08

Value analysis (Euro), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 7 Category Analysis: Soap

Value analysis (Euro), 2003-08

Value analysis (Euro), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 8 Country Comparison

Value

Volume

Market share

Chapter 9 PESTLE Analysis

Summary

Political analysis

Economic analysis

Social analysis

Technological analysis

Legal analysis

Environmental analysis

Chapter 10 New Product Development

Product launches over time

Recent product launches

Chapter 11 Macroeconomic Profile

Macroeconomic indicators

Chapter 12 Research Methodology

Methodology overview

Secondary research

Market modeling

Creating an initial data model

Revising the initial data model

Creating a final estimate

Creating demographic value splits

Primary research

Data finalization

Ongoing research

Chapter 13 APPENDIX

Future readings

How to contact experts in your industry

Disclaimer

LIST OF FIGURES

Figure 1: Finland personal hygiene value and value forecast, 2003-13 (€m, nominal prices)

Figure 2: Finland personal hygiene category growth comparison, by value, 2003-13

Figure 3: Finland personal hygiene volume and volume forecast, 2003-13 (units, million)

Figure 4: Finland personal hygiene category growth comparison, by volume, 2003-13

Figure 5: Finland personal hygiene company share, by value, 2007-08 (%)

Figure 6: Finland personal hygiene distribution channels, by value, 2007-08 (%)

Figure 7: Finland bath & shower products value and value forecast, 2003-13 (€m, nominal prices)

Figure 8: Finland bath & shower products category growth comparison, by value, 2003-13

Figure 9: Finland bath & shower products volume and volume forecast, 2003-13 (units, million)

Figure 10: Finland bath & shower products category growth comparison, by volume, 2003-13

Figure 11: Finland bath & shower products company share, by value, 2007-08 (%)

Figure 12: Finland bath & shower products distribution channels, by value, 2007-08 (%)

Figure 13: Finland deodorants value and value forecast, 2003-13 (€m, nominal prices)

Figure 14: Finland deodorants category growth comparison, by value, 2003-13

Figure 15: Finland deodorants volume and volume forecast, 2003-13 (units, million)

Figure 16: Finland deodorants category growth comparison, by volume, 2003-13

Figure 17: Finland deodorants company share, by value, 2007-08 (%)

Figure 18: Finland deodorants distribution channels, by value, 2007-08 (%)

Figure 19: Finland soap value and value forecast, 2003-13 (€m, nominal prices)

Figure 20: Finland soap category growth comparison, by value, 2003-13

Figure 21: Finland soap volume and volume forecast, 2003-13 (units, million)

Figure 22: Finland soap category growth comparison, by volume, 2003-13

Figure 23: Finland soap company share, by value, 2007-08 (%)

Figure 24: Finland soap distribution channels, by value, 2007-08 (%)

Figure 25: Global personal hygiene market split (value terms, 2008), top five countries

Figure 26: Global personal hygiene market value, 2003-08, top five countries

Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries

Figure 28: Global personal hygiene market volume, 2003-08, top five countries

Figure 29: Annual data review process

LIST OF TABLES

Table 1: Personal hygiene category definitions

Table 2: Personal hygiene distribution channels

Table 3: Finland personal hygiene value, 2003-08 (€m, nominal prices)

Table 4: Finland personal hygiene value forecast, 2008-13 (€m, nominal prices)

Table 5: Finland personal hygiene value, 2003-08 ($m, nominal prices)

Table 6: Finland personal hygiene value forecast, 2008-13 ($m, nominal prices)

Table 7: Finland personal hygiene volume, 2003-08 (units, million)

Table 8: Finland personal hygiene volume forecast, 2008-13 (units, million)

Table 9: Finland personal hygiene brand share, by value, 2007-08 (%)

Table 10: Finland personal hygiene value, by brand 2007-08 (€m, nominal prices)

Table 11: Finland personal hygiene company share by value, 2007-08 (%)

Table 12: Finland personal hygiene value, by company, 2007-08 (€m, nominal prices)

Table 13: Finland personal hygiene distribution channels, by value, 2007-08 (%)

Table 14: Finland personal hygiene value, by distribution channel, 2007-08 (€m, nominal prices)

Table 15: Finland personal hygiene expenditure per capita, 2003-08 (€, nominal prices)

Table 16: Finland personal hygiene forecast expenditure per capita, 2008-13 (€, nominal prices)

Table 17: Finland personal hygiene expenditure per capita, 2003-08 ($, nominal prices)

Table 18: Finland personal hygiene forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 19: Finland personal hygiene consumption per capita, 2003-08 (units)

Table 20: Finland personal hygiene forecast consumption per capita, 2008-13 (units)

Table 21: Unilever key facts

Table 22: Henkel AG & Co. KGaA key facts

Table 23: Finland bath & shower products value, 2003-08 (€m, nominal prices)

Table 24: Finland bath & shower products value forecast, 2008-13 (€m, nominal prices)

Table 25: Finland bath & shower products value, 2003-08 ($m, nominal prices)

Table 26: Finland bath & shower products value forecast, 2008-13 ($m, nominal prices)

Table 27: Finland bath & shower products volume, 2003-08 (units, million)

Table 28: Finland bath & shower products volume forecast, 2008-13 (units, million)

Table 29: Finland bath & shower products brand share, by value, 2007-08 (%)

Table 30: Finland bath & shower products value, by brand 2007-08 (€m, nominal prices)

Table 31: Finland bath & shower products company share by value, 2007-08 (%)

Table 32: Finland bath & shower products value, by company, 2007-08 (€m, nominal prices)

Table 33: Finland bath & shower products distribution channels, by value, 2007-08 (%)

Table 34: Finland bath & shower products value, by distribution channel, 2007-08 (€m, nominal prices)

Table 35: Finland bath & shower products expenditure per capita, 2003-08 (€, nominal prices)

Table 36: Finland bath & shower products forecast expenditure per capita, 2008-13 (€, nominal prices)

Table 37: Finland bath & shower products expenditure per capita, 2003-08 ($, nominal prices)

Table 38: Finland bath & shower products forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 39: Finland bath & shower products consumption per capita, 2003-08 (units)

Table 40: Finland bath & shower products forecast consumption per capita, 2008-13 (units)

Table 41: Finland deodorants value, 2003-08 (€m, nominal prices)

Table 42: Finland deodorants value forecast, 2008-13 (€m, nominal prices)

Table 43: Finland deodorants value, 2003-08 ($m, nominal prices)

Table 44: Finland deodorants value forecast, 2008-13 ($m, nominal prices)

Table 45: Finland deodorants volume, 2003-08 (units, million)

Table 46: Finland deodorants volume forecast, 2008-13 (units, million)

Table 47: Finland deodorants brand share, by value, 2007-08 (%)

Table 48: Finland deodorants value, by brand 2007-08 (€m, nominal prices)

Table 49: Finland deodorants company share by value, 2007-08 (%)

Table 50: Finland deodorants value, by company, 2007-08 (€m, nominal prices)

Table 51: Finland deodorants distribution channels, by value, 2007-08 (%)

Table 52: Finland deodorants value, by distribution channel, 2007-08 (€m, nominal prices)

Table 53: Finland deodorants expenditure per capita, 2003-08 (€, nominal prices)

Table 54: Finland deodorants forecast expenditure per capita, 2008-13 (€, nominal prices)

Table 55: Finland deodorants expenditure per capita, 2003-08 ($, nominal prices)

Table 56: Finland deodorants forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 57: Finland deodorants consumption per capita, 2003-08 (units)

Table 58: Finland deodorants forecast consumption per capita, 2008-13 (units)

Table 59: Finland soap value, 2003-08 (€m, nominal prices)

Table 60: Finland soap value forecast, 2008-13 (€m, nominal prices)

Table 61: Finland soap value, 2003-08 ($m, nominal prices)

Table 62: Finland soap value forecast, 2008-13 ($m, nominal prices)

Table 63: Finland soap volume, 2003-08 (units, million)

Table 64: Finland soap volume forecast, 2008-13 (units, million)

Table 65: Finland soap brand share, by value, 2007-08 (%)

Table 66: Finland soap value, by brand 2007-08 (€m, nominal prices)

Table 67: Finland soap company share by value, 2007-08 (%)

Table 68: Finland soap value, by company, 2007-08 (€m, nominal prices)

Table 69: Finland soap distribution channels, by value, 2007-08 (%)

Table 70: Finland soap value, by distribution channel, 2007-08 (€m, nominal prices)

Table 71: Finland soap expenditure per capita, 2003-08 (€, nominal prices)

Table 72: Finland soap forecast expenditure per capita, 2008-13 (€, nominal prices)

Table 73: Finland soap expenditure per capita, 2003-08 ($, nominal prices)

Table 74: Finland soap forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 75: Finland soap consumption per capita, 2003-08 (units)

Table 76: Finland soap forecast consumption per capita, 2008-13 (units)

Table 77: Global personal hygiene market value, 2008

Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries

Table 79: Global personal hygiene market volume, 2008

Table 80: Global personal hygiene market split (volume terms, 2008), top five countries

Table 81: Leading players, top five countries

Table 82: Analysis of Finland’s political landscape

Table 83: Analysis of Finland’s economy

Table 84: Analysis of Finland’s social system

Table 85: Analysis of Finland’s technology landscape

Table 86: Hourly labor cost in EU countries

Table 87: Patents received from USPTO

Table 88: Analysis of Finland’s legal landscape

Table 89: Analysis of Finland’s environmental landscape

Table 90: Finland personal hygiene new product launches reports, by company (top five companies), 2008

Table 91: Finland personal hygiene new product launches SKUs, by company (top five companies), 2008

Table 92: Finland personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008

Table 93: Finland personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008

Table 94: Finland personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008

Table 95: Finland personal hygiene new product launches (reports) - Recent five launches (2008)

Table 96: Finland population, by age group, 2003-08 (millions)

Table 97: Finland population forecast, by age group, 2008-13 (millions)

Table 98: Finland population, by gender, 2003-08 (millions)

Table 99: Finland population forecast, by gender, 2008-13 (millions)

Table 100: Finland nominal GDP, 2003-08 (€bn, nominal prices)

Table 101: Finland nominal GDP forecast, 2008-13 (€bn, nominal prices)

Table 102: Finland real GDP, 2003-08 (€bn, 2000 prices)

Table 103: Finland real GDP forecast, 2008-13 (€bn, 2000 prices)

Table 104: Finland real GDP, 2003-08 ($bn, 2000 prices)

Table 105: Finland real GDP forecast, 2008-13 ($bn, 2000 prices)

Table 106: Finland consumer price index, 2003-08 (2000=100)

Table 107: Finland consumer price index, 2008-13 (2000=100)

Abstract

• Contains information on three categories: deodorants, soap and bath & shower products
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008
• Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

• Develop business strategies by understanding the quantitative trends within the personal hygiene market in Finland
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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