Personal Hygiene in Croatia to 2013

Published by: Datamonitor

Published: Oct. 12, 2009 - 125 Pages

Table of Contents

Chapter 1 Executive Summary

Summary market level: personal hygiene

Summary category level: bath & shower products

Summary category level: deodorants

Summary category level: soap

Chapter 2 Introduction

What is this report about?

How to use this report

Market definition

Chapter 3 Market Overview

Value analysis (Croatian Kuna), 2003-08

Value analysis (Croatian Kuna), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 4 Leading Company Profiles

Unilever

Henkel AG & Co. KGaA

Chapter 5 Category Analysis: Bath & shower products

Value analysis (Croatian Kuna), 2003-08

Value analysis (Croatian Kuna), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 6 Category Analysis: Deodorants

Value analysis (Croatian Kuna), 2003-08

Value analysis (Croatian Kuna), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 7 Category Analysis: Soap

Value analysis (Croatian Kuna), 2003-08

Value analysis (Croatian Kuna), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 8 Country Comparison

Value

Volume

Market share

Chapter 9 PESTLE Analysis

Summary

Political analysis

Economic analysis

Social analysis

Technology analysis

Legal analysis

Environmental analysis

Chapter 10 New Product Development

Product launches over time

Recent product launches

Chapter 11 Macroeconomic Profile

Macroeconomic indicators

Chapter 12 Research Methodology

Methodology overview

Secondary research

Market modeling

Creating an initial data model

Revising the initial data model

Creating a final estimate

Creating demographic value splits

Primary research

Data finalization

Ongoing research

Chapter 13 APPENDIX

Future readings

How to contact experts in your industry

Disclaimer

LIST OF FIGURES

Figure 1: Croatia personal hygiene value and value forecast, 2003-13 (HRKm, nominal prices)

Figure 2: Croatia personal hygiene category growth comparison, by value, 2003-13

Figure 3: Croatia personal hygiene volume and volume forecast, 2003-13 (units, million)

Figure 4: Croatia personal hygiene category growth comparison, by volume, 2003-13

Figure 5: Croatia personal hygiene company share, by value, 2007-08 (%)

Figure 6: Croatia personal hygiene distribution channels, by value, 2007-08 (%)

Figure 7: Croatia bath & shower products value and value forecast, 2003-13 (HRKm, nominal prices)

Figure 8: Croatia bath & shower products category growth comparison, by value, 2003-13

Figure 9: Croatia bath & shower products volume and volume forecast, 2003-13 (units, million)

Figure 10: Croatia bath & shower products category growth comparison, by volume, 2003-13

Figure 11: Croatia bath & shower products company share, by value, 2007-08 (%)

Figure 12: Croatia bath & shower products distribution channels, by value, 2007-08 (%)

Figure 13: Croatia deodorants value and value forecast, 2003-13 (HRKm, nominal prices)

Figure 14: Croatia deodorants category growth comparison, by value, 2003-13

Figure 15: Croatia deodorants volume and volume forecast, 2003-13 (units, million)

Figure 16: Croatia deodorants category growth comparison, by volume, 2003-13

Figure 17: Croatia deodorants company share, by value, 2007-08 (%)

Figure 18: Croatia deodorants distribution channels, by value, 2007-08 (%)

Figure 19: Croatia soap value and value forecast, 2003-13 (HRKm, nominal prices)

Figure 20: Croatia soap category growth comparison, by value, 2003-13

Figure 21: Croatia soap volume and volume forecast, 2003-13 (units, million)

Figure 22: Croatia soap category growth comparison, by volume, 2003-13

Figure 23: Croatia soap company share, by value, 2007-08 (%)

Figure 24: Croatia soap distribution channels, by value, 2007-08 (%)

Figure 25: Global personal hygiene market split (value terms, 2008), top five countries

Figure 26: Global personal hygiene market value, 2003-08, top five countries

Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries

Figure 28: Global personal hygiene market volume, 2003-08, top five countries

Figure 29: Annual data review process

LIST OF TABLES

Table 1: Personal hygiene category definitions

Table 2: Personal hygiene distribution channels

Table 3: Croatia personal hygiene value, 2003-08 (HRKm, nominal prices)

Table 4: Croatia personal hygiene value forecast, 2008-13 (HRKm, nominal prices)

Table 5: Croatia personal hygiene value, 2003-08 ($m, nominal prices)

Table 6: Croatia personal hygiene value forecast, 2008-13 ($m, nominal prices)

Table 7: Croatia personal hygiene volume, 2003-08 (units, million)

Table 8: Croatia personal hygiene volume forecast, 2008-13 (units, million)

Table 9: Croatia personal hygiene brand share, by value, 2007-08 (%)

Table 10: Croatia personal hygiene value, by brand 2007-08 (HRKm, nominal prices)

Table 11: Croatia personal hygiene company share by value, 2007-08 (%)

Table 12: Croatia personal hygiene value, by company, 2007-08 (HRKm, nominal prices)

Table 13: Croatia personal hygiene distribution channels, by value, 2007-08 (%)

Table 14: Croatia personal hygiene value, by distribution channel, 2007-08 (HRKm, nominal prices)

Table 15: Croatia personal hygiene expenditure per capita, 2003-08 (HRK, nominal prices)

Table 16: Croatia personal hygiene forecast expenditure per capita, 2008-13 (HRK, nominal prices)

Table 17: Croatia personal hygiene expenditure per capita, 2003-08 ($, nominal prices)

Table 18: Croatia personal hygiene forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 19: Croatia personal hygiene consumption per capita, 2003-08 (units)

Table 20: Croatia personal hygiene forecast consumption per capita, 2008-13 (units)

Table 21: Unilever key facts

Table 22: Henkel AG & Co. KGaA key facts

Table 23: Croatia bath & shower products value, 2003-08 (HRKm, nominal prices)

Table 24: Croatia bath & shower products value forecast, 2008-13 (HRKm, nominal prices)

Table 25: Croatia bath & shower products value, 2003-08 ($m, nominal prices)

Table 26: Croatia bath & shower products value forecast, 2008-13 ($m, nominal prices)

Table 27: Croatia bath & shower products volume, 2003-08 (units, million)

Table 28: Croatia bath & shower products volume forecast, 2008-13 (units, million)

Table 29: Croatia bath & shower products brand share, by value, 2007-08 (%)

Table 30: Croatia bath & shower products value, by brand 2007-08 (HRKm, nominal prices)

Table 31: Croatia bath & shower products company share by value, 2007-08 (%)

Table 32: Croatia bath & shower products value, by company, 2007-08 (HRKm, nominal prices)

Table 33: Croatia bath & shower products distribution channels, by value, 2007-08 (%)

Table 34: Croatia bath & shower products value, by distribution channel, 2007-08 (HRKm, nominal prices)

Table 35: Croatia bath & shower products expenditure per capita, 2003-08 (HRK, nominal prices)

Table 36: Croatia bath & shower products forecast expenditure per capita, 2008-13 (HRK, nominal prices)

Table 37: Croatia bath & shower products expenditure per capita, 2003-08 ($, nominal prices)

Table 38: Croatia bath & shower products forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 39: Croatia bath & shower products consumption per capita, 2003-08 (units)

Table 40: Croatia bath & shower products forecast consumption per capita, 2008-13 (units)

Table 41: Croatia deodorants value, 2003-08 (HRKm, nominal prices)

Table 42: Croatia deodorants value forecast, 2008-13 (HRKm, nominal prices)

Table 43: Croatia deodorants value, 2003-08 ($m, nominal prices)

Table 44: Croatia deodorants value forecast, 2008-13 ($m, nominal prices)

Table 45: Croatia deodorants volume, 2003-08 (units, million)

Table 46: Croatia deodorants volume forecast, 2008-13 (units, million)

Table 47: Croatia deodorants brand share, by value, 2007-08 (%)

Table 48: Croatia deodorants value, by brand 2007-08 (HRKm, nominal prices)

Table 49: Croatia deodorants company share by value, 2007-08 (%)

Table 50: Croatia deodorants value, by company, 2007-08 (HRKm, nominal prices)

Table 51: Croatia deodorants distribution channels, by value, 2007-08 (%)

Table 52: Croatia deodorants value, by distribution channel, 2007-08 (HRKm, nominal prices)

Table 53: Croatia deodorants expenditure per capita, 2003-08 (HRK, nominal prices)

Table 54: Croatia deodorants forecast expenditure per capita, 2008-13 (HRK, nominal prices)

Table 55: Croatia deodorants expenditure per capita, 2003-08 ($, nominal prices)

Table 56: Croatia deodorants forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 57: Croatia deodorants consumption per capita, 2003-08 (units)

Table 58: Croatia deodorants forecast consumption per capita, 2008-13 (units)

Table 59: Croatia soap value, 2003-08 (HRKm, nominal prices)

Table 60: Croatia soap value forecast, 2008-13 (HRKm, nominal prices)

Table 61: Croatia soap value, 2003-08 ($m, nominal prices)

Table 62: Croatia soap value forecast, 2008-13 ($m, nominal prices)

Table 63: Croatia soap volume, 2003-08 (units, million)

Table 64: Croatia soap volume forecast, 2008-13 (units, million)

Table 65: Croatia soap brand share, by value, 2007-08 (%)

Table 66: Croatia soap value, by brand 2007-08 (HRKm, nominal prices)

Table 67: Croatia soap company share by value, 2007-08 (%)

Table 68: Croatia soap value, by company, 2007-08 (HRKm, nominal prices)

Table 69: Croatia soap distribution channels, by value, 2007-08 (%)

Table 70: Croatia soap value, by distribution channel, 2007-08 (HRKm, nominal prices)

Table 71: Croatia soap expenditure per capita, 2003-08 (HRK, nominal prices)

Table 72: Croatia soap forecast expenditure per capita, 2008-13 (HRK, nominal prices)

Table 73: Croatia soap expenditure per capita, 2003-08 ($, nominal prices)

Table 74: Croatia soap forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 75: Croatia soap consumption per capita, 2003-08 (units)

Table 76: Croatia soap forecast consumption per capita, 2008-13 (units)

Table 77: Global personal hygiene market value, 2008

Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries

Table 79: Global personal hygiene market volume, 2008

Table 80: Global personal hygiene market split (volume terms, 2008), top five countries

Table 81: Leading players, top five countries

Table 82: Analysis of Croatia’s political landscape

Table 83: Analysis of Croatia’s economy

Table 84: Analysis of Croatia’s social system

Table 85: Analysis of Croatia’s technology landscape

Table 86: Analysis of Croatia’s legal landscape

Table 87: Analysis of Croatia’s environmental landscape

Table 88: Croatia personal hygiene new product launches reports, by company, 2008

Table 89: Croatia personal hygiene new product launches SKUs, by company, 2008

Table 90: Croatia personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008

Table 91: Croatia personal hygiene new product launches (reports), by ingredients, 2008

Table 92: Croatia personal hygiene new product launches (reports), by package tags or claims, 2008

Table 93: Croatia personal hygiene new product launches (reports) - Recent five launches (2008)

Table 94: Croatia population, by age group, 2003-08 (millions)

Table 95: Croatia population forecast, by age group, 2008-13 (millions)

Table 96: Croatia population, by gender, 2003-08 (millions)

Table 97: Croatia population forecast, by gender, 2008-13 (millions)

Table 98: Croatia nominal GDP, 2003-08 (HRKbn, nominal prices)

Table 99: Croatia nominal GDP forecast, 2008-13 (HRKbn, nominal prices)

Table 100: Croatia real GDP, 2003-08 (HRKbn, 2000 prices)

Table 101: Croatia real GDP forecast, 2008-13 (HRKbn, 2000 prices)

Table 102: Croatia real GDP, 2003-08 ($bn, 2000 prices)

Table 103: Croatia real GDP forecast, 2008-13 ($bn, 2000 prices)

Table 104: Croatia consumer price index, 2003-08 (2000=100)

Table 105: Croatia consumer price index, 2008-13 (2000=100)

Abstract

• Contains information on three categories: deodorants, soap and bath & shower products
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008
• Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

• Develop business strategies by understanding the quantitative trends within the personal hygiene market in Croatia
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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