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U.S. Video Game Consoles: Customer Support Comparison and AnalysisPublished by: IDC Published: Oct. 18, 2009 - 11 Pages Table of ContentsTable of Contents IDC Opinion In This Study MethodologySituation Overview Couching Video Game Consoles in the Family RoomVideo Game Console Brand ComparisonsFuture Outlook Essential Guidance Learn More Related ResearchSynopsisFigure: U.S. Consumer Support Service Need in the Past 12 Months by Device Type Figure: U.S. Consumer Satisfaction Level by Device Type Figure: U.S. Consumer Satisfaction Level by Number of Gaming Consoles Owned Figure: Video Game Console Owner Satisfaction Level by Brand Figure: Video Game Console Support Service Need in the Past 12 Months by Brand Figure: Video Game Console Satisfaction Level by Frequency of Use Figure: Video Game Console Satisfaction Level by Device Age AbstractThis IDC study primarily considers the hardware failure and device satisfaction rates of the major gaming consoles. The data is split by original equipment manufacturer (OEM) brand and is based on survey data from 3Q08. The study also compares console results with other "living room" consumer electronics devices for reference. "There's a pretty clear relationship between higher satisfaction rates and lower customer support needs," says Lewis Ward, research manager of IDC's worldwide gaming program. "Although Xbox 360 reliability has come a long way, it's clear that Microsoft still has some work to do in this regard and that customer support and console reliability do impact brand loyalty." Get Full Details About This Report >> |
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