2009 Milk & Dairy Alternative Beverages in the U.S. : Market Research Report

2009 Milk & Dairy Alternative Beverages in the U.S.

Published by: Beverage Marketing Corporation

Published: Oct. 27, 2009 - 251 Pages

1. THE U.S. MILK MARKET
The National Fluid Milk Market: • Overview; • Per Capita Consumption; • Compound Annual Growth; • Seasons; • Production
The Regional Fluid Milk Markets: • Consumption; • Production
Exhibits: • U.S. Fluid Milk Market Volume, Weight and Growth 1975 - 2009; • U.S. Fluid Milk Market Per Capita Consumption 1975 - 2009; • U.S. Fluid Milk Market Compound Annual Growth 1980 - 2009; • U.S. Fluid Milk Market Quarterly Volume Shares 2002 - 2008; • U.S. Fluid Milk Market Production per Cow 1960 - 2008; • U.S. Fluid Milk Market Consumption by Region 2003 - 2008; • U.S. Fluid Milk Market Share of Consumption by Region 2003 - 2008; • U.S. Fluid Milk Market Change in Consumption by Region 2004 - 2008; • U.S. Fluid Milk Market Share of Production by Region 2003 - 2008
2. THE U.S. MILK MARKET BY FAT CONTENT
Milk Market by Milk Fat Types: • Overview; • Volume and Growth
Other Fluid Milk Categories: • Overview; • Lactose-Free Milk; • rBGH-Free Milk; • Organic Milk
Exhibits: • U.S. Fluid Milk Market Volume by Milk Fat Type 1975 - 2008; • U.S. Fluid Milk Market Share of Volume by Milk Fat Type 1975 - 2008; • U.S. Fluid Milk Market Change in Volume by Milk Fat Type 1980 - 2008
3. THE U.S. MILK MARKET BY FLAVORS
The Flavored Milk Market: • Overview; • The Flavors; • Buttermilk; • Flavored Milk Brands
Exhibits: • U.S. White vs. Flavored Milk Market Volume and Share 1996 - 2008; • U.S. Flavored Fluid Milk Market Volume by Flavor 2003 - 2008; • U.S. Flavored Fluid Milk Market Share of Volume by Flavor 2003 - 2008; • U.S. Flavored Fluid Milk Market Change in Volume by Flavor 2004 - 2008; • U.S. Flavored Fluid Milk Market Estimated Dollar Share by Brand 2005 - 2008
4. LEADING DAIRIES
The Top Dairy Companies: • Overview; • Dean Foods; • Kraft Foods; • Land O’ Lakes; • Schreiber Foods Inc.; • Prairie Farms Dairy; • Kroger Dairy Division; • Leprino Foods; • H.P. Hood
Leading Fluid Milk Processors: • Overview; • Dean Foods; • Kroger Dairy Division; • H.P. Hood; • National Dairy
Exhibits: • Leading Dairy Processors Estimated Wholesale Dollar Sales 2003 - 2008; • Leading Fluid Milk Companies Estimated Wholesale Dollar Sales 2003 - 2008; • Leading Fluid Milk Companies Estimated Share of Sales 2003 - 2008
5. THE LEADING MILK BRANDS AND PRIVATE LABEL
Branded vs. Private Label Milk: • Overview; • Fluid Milk Brands; • Brands by Fat Content
Exhibits: • U.S. Fluid White Milk Market Branded vs. Private Label Retail Dollars and Units 2004 - 2008; • U.S. Fluid White Milk Market Branded vs. Private Label Share of Retail Dollars and Units 2004 - 2008; • U.S. Fluid White Milk Market Branded vs. Private Label Change in Retail Dollars and Units 2005 - 2008; • U.S. Flavored Milk Market Branded vs. Private Label Retail Dollars and Units 2004 - 2008; • U.S. Flavored Milk Market Branded vs. Private Label Share of Retail Dollars and Units 2004 - 2008; • U.S. Flavored Milk Market Branded vs. Private Label Change in Retail Dollars and Units 2005 - 2008; • Refrigerated Whole Milk Brands Estimated Dollar Share 2003 - 2008; • Refrigerated Non-/Low-Fat Milk Brands Estimated Dollar Share 2003 - 2008
6. THE U.S. MILK MARKET BY DISTRIBUTION CHANNEL
Milk Distribution: • Overview; • Volume by Distribution Channel
Exhibits: • U.S. Fluid Milk Market Volume by Distribution Channel 2003 - 2008; • U.S. Fluid Milk Market Share of Volume by Distribution Channel 2003 - 2008; • U.S. Fluid Milk Market Change in Volume by Distribution Channel 2004 - 2008
7. THE U.S. MILK MARKET BY PACKAGE TYPE AND SIZE
Milk Packaging: • Volume by Package Type; • Volume by Package Size
Exhibits: • U.S. Fluid Milk Market Volume by Package Type 2003 - 200; • U.S. Fluid Milk Market Share of Volume by Package Type 2003 - 2008; • U.S. Fluid Milk Market Change in Volume by Package Type 2004 - 2008; • U.S. Fluid Milk Market Volume by Package Size 2003 - 2008; • U.S. Fluid Milk Market Share of Volume by Package Size 2003 - 2008; • U.S. Fluid Milk Market Change in Volume by Package Size 2004 - 2008
8. U.S. MILK PRICING
Milk Pricing: • Overview; • Wholesale and Retail Prices; • Federal Milk Order Prices
Exhibits: • U.S. Fluid Milk Market Wholesale and Retail Sales 1980 - 2008; • U.S. Fluid Milk Market Average Price per Gallon by Retail Outlet 2006 - 2008; • U.S. Fluid Milk Market Federal Order Minimum Prices 1980 - 2009
9. U.S. MILK ADVERTISING EXPENDITURES
Milk Advertising: • Overview; • Leading Advertisers; • Advertising Spending by Media
Exhibits: • U.S. Fluid Milk Market Expenditures by Leading Advertisers 2004 - 2008; • U.S. Fluid Milk Market Share of Expenditures by Leading Advertisers 2004 - 2008; • U.S. Fluid Milk Market Change in Expenditures by Leading Advertisers 2005 - 2008; • U.S. Fluid Milk Market Advertising Expenditures by Media 2003 - 2008; • U.S. Fluid Milk Market Share of Advertising Expenditures by Media 2003 - 2008; • U.S. Fluid Milk Market Change in Advertising Expenditures by Media 2004 - 2008
10. DEMOGRAPHICS OF THE U.S. MILK CONSUMER
Demographics of the Milk Consumer: • Overview; • Age; • Education; • Occupation; • Marital Status; • Ethnicity; • Region; • Income
Demographics of the Flavored Milk Consumer: • Overview; • Age; • Education; • Occupation; • Marital Status; • Ethnicity; • Region; • Income
Exhibits: • Demographics of the U.S. Milk Consumer 2008; • Demographics of the U.S. Whole Milk Consumer 2008; • Demographics of the U.S. Fat-Free Milk Consumer 2008; • Demographics of the U.S. Flavored Milk Consumer 2008
11. DAIRY-BASED SHELF-STABLE BEVERAGES
Value-Added, Shelf-Stable Milk Products: • Overview; • Leading Brands
Exhibits: • Dairy-Based Shelf-Stable Beverages Estimated Wholesale Dollars 2003 - 2008; • Dairy-Based Shelf-Stable Beverages Share of Wholesale Dollars 2003 - 2008; • Dairy-Based Shelf-Stable Beverages Change in Wholesale Dollars 2004 - 2008
12. THE DAIRY ALTERNATIVE MARKET
Dairy Alternatives: • Overview; • Consumer Perceptions of Soy; • Retail Sales; • Seasons; • Issues
Leading Dairy Alternative Companies: • Overview; • Dean Foods; • Hain Celestial; • Stremicks Heritage Foods/8th Continent; • Lifeway Foods
Exhibits: • U.S. Soyfoods Market Retail Sales 1999 - 2008; • U.S. Soymilk Market Estimated Soymilk and Dairy Alternative Beverage Retail Sales 1997 - 2008; • U.S. Soymilk Market Quarterly Volume Shares 2004 - 2008; • U.S. Soymilk and Dairy Alternative Beverage Market Estimated Brand Shares 2006 - 2008
13. THE PROJECTED U.S. MILK MARKET
The Projected National Fluid Milk Market: • Overview; • Volume by Segment; • Demographic Factors
Exhibits: • Projected U.S. Fluid Milk Market Estimated Gallonage and Growth 1992 - 2013; • Projected U.S. Fluid Milk Market Per Capita Consumption 1992 - 2013; • Projected U.S. Fluid Milk Market Compound Annual Growth 1980 - 2013; • Projected U.S. Fluid Milk Market Volume by Milk Fat Type 1992 - 2013; • Projected U.S. Fluid Milk Market Share by Milk Fat Type 1992 - 2013; • Projected U.S. Fluid Milk Market Change by Milk Fat Type 1993 - 2013

Abstract

AN INDUSTRY REVAMPS. This report includes data on production, consumption, flavors, milk by fat content and advertising expenditures. It analyzes the forces reshaping the industry, such as consolidation in both production and retail outlets, pricing and health matters. It covers packaging and distribution as well as the burgeoning dairy alternative beverage segment. Also includes yogurt drinks.

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2009 Milk & Dairy Alternative Beverages in the U.S.

Table of Contents

Abstract