Camping and Caravanning - Europe

Published by: Mintel International Group Ltd.

Published: Oct. 1, 2009 - 65 Pages

Table of Contents

INTRODUCTION

DATA SOURCES

OVERVIEW

DEFINITION OF CAMPING AND CARAVANNING TOURISM

Holiday parks

SUB-SECTORS OF CAMPING AND CARAVANNING

Figure 1: Equating holiday park sub-sectors as categorised, 2009

A sub-sector model based on statistical availability

The UK sub-sector system

ACCOMMODATION CHOICES

Caravans

Chalets and lodges

Motorhomes

Tents

SIGNATURE EQUIPMENT

TOURISM PLAYERS IN THE SECTOR

HOLIDAY COMPANIES AND SITE OPERATORS

Alan Rogers

Eurocamp

Le Paradis Holiday Park, Dordogne, France

Holgates Holiday Parks

Parkdean Holidays

INDUSTRY ASSOCIATIONS

The Caravan Club

The European Caravan Federation

National Caravan Council

EQUIPMENT SUPPLIERS

ECONOMICS OF EUROPEAN CAMPING AND CARAVANNING

EX-SITU ECONOMICS OF A CAMPING AND CARAVANNING HOLIDAY

UK caravans and holiday homes manufacturing market

Figure 2: UK motorhomes, holiday homes and caravan units produced and sold, 2004-07

The European caravan manufacturing market

Camping equipment sales

Figure 3: UK sports goods expenditure compared with all retail sales and selected spending categories, 2002-07

Figure 4: UK clothing and footwear spending, 2003-08

Figure 5: UK consumer expenditure on sports clothing, 2003-08

IN-SITU ECONOMICS OF EUROPEAN CAMPING AND CARAVANNING HOLIDAYS

The worth of the UK holidays parks sector

Figure 6: Accommodation used on domestic trips, by UK holidaymakers, 2005-08

Figure 7: Bednights, by accommodation type generated by UK domestic trips, 2005-08

Figure 8: UK residents tourism trips within the UK, 2005-08

Figure 9: UK holiday parks, by sub-sector percentage share of total domestic bednights, 2005-08

Figure 10: Spend generated, by UK holidaymakers’ domestic trips, 2005-08

Figure 11: UK holiday parks by sub-sector % share of total spending on domestic trips, 2005-08

Holiday park bednights and arrivals in Spain

Figure 12: Resident and non-resident arrivals at Spanish camping and caravanning sites, 2004-08

Figure 13: Resident and non-resident bednights at Spanish camping and caravanning sites, 2004-08

Figure 14: Occupancy at Spanish camping and caravanning sites, 2004-08

The value of holiday park tourism in Europe

Figure 15: European arrivals staying in other collective accommodation establishments, 2003-08

Figure 16: Year-on-year growth of arrivals staying in other collective accommodation establishments for selected European countries, 2004-08

INDUSTRY INSIGHT

CHARACTERISTICS OF THE EUROPEAN HOLIDAY PARK MARKET

TRIP CHARACTERISTICS

Average spend

International versus domestic camping and caravanning tourism

Figure 17: Spanish campsite arrivals, by country of residence, 2004-08

Figure 18: Top ten contributing countries spent in Spanish campsites, ranked by bednights, 2006-08

Short breaks versus main annual holidays

Figure 19: Average nights per trip in Spanish campsites for top ten ranked bednight countries, 2006-08

MARKETING CHARACTERISTICS

Camping and caravanning culture

The Snowbirds

Target market groupings of campers and caravanners

The newcomers

Luxury campers and caravanners

Glamping

Budget campers and caravanners

The particular experience seekers

Retail characteristics of camping and caravanning holidaymakers

Sports goods retailing target groups

Shopping traits of Blacks shoppers

MARKETING STRATEGIES IN CAMPING AND CARAVANNING TOURISM

The move upmarket

Differentiation

Sustainability

The David Bellamy Conservation Award

INDUSTRY INSIGHT

WHAT NEXT?

BIG BUSINESS INTEREST

HOLIDAY PARKS AND RURAL REVIVAL

Figure 20: The value of tourism to the Dorset county (UK) economy, 2005

OVER-DIFFERENTIATION

THE END OF THE RECESSION

INDEX TO TTI DESTINATION REPORTS

Country reports

City reports

INDEX TO TRAVEL & TOURISM ANALYST

Index grouped by geographic area

SPECIAL REPORTS INDEX

2003

2004

2005

2006

2007

2008

2009

Abstract

Before the credit crunch, camping and caravanning tourism was in a state of decline, mainly because there were other affordable forms of tourism that were perceived as a higher status holiday. Now, two factors appear to have turned the sector around. First, the recession came into play, meaning that holidaymakers could not so readily afford other types of holiday; and second, the evolution of camping and caravanning into a much different product has led to it becoming more visible, meaning that the sector has begun to look as attractive as other competing types of tourism.

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