Providing market research reports, industry analysis, company profiles and country reports for strategic planning, competitive intelligence, marketing and business research.
Search for Market Research Reports:    

2009 Javelin Mobile-Banking Scorecard: 2nd Annual Benchmark Identifies 26 Critical Criteria to Optimize Adoption and Usage

Published by: Javelin Strategy & Research

Published: Oct. 1, 2009 - 50 Pages


Table of Contents


Table of Figures

Overview

Primary Questions

Key Findings

Methodology

Features:

Access:

Marketing:

Executive Summary

Key Recommendations

What’s Holding Back Mobile Banking? Sometimes It’s the Banks Themselves

Javelin Forecasts Fast Growth for Mobile Banking

Mobile-Banking Features Are Evolving But Have Much Room for Improvement

Ranking by Mobile-Banking Features

Leading Banks Offer Three Methods of Access to Serve More Customers

Access

Rankings by Access Methods

Banks are Fumbling Their Mobile-Banking Marketing

Rankings by Marketing of Value and Security

Javelin Spotlight: USAA Relies on Mobile to Go Where Its Customers Are

Appendix

Related Research

Companies Mentioned

Table of Figures

Figure 1: Weights Assigned According to Functionality

Figure 2: 2009 Javelin Mobile-Banking Scorecard: Overall Rankings

Figure 3: Millions of Mobile-Banking Users and Percentage of Users

Figure 4: Primary Reasons Consumers Do Not Use Mobile Banking

Figure 5: Javelin Mobile-Banking Scorecard: Weighted Scoring of Features Offered

Figure 6: Features Offered by Ranked Banks

Figure 7: SMS Text, WAP/Browser-Based, Downloadable and Embedded Applications Features Comparison .. 27

Figure 8: Mobile-Banking Access Channels Offered by FIs (Aggregated)

Figure 9: Applications Available for iPhones, BlackBerrys and Smartphones

Figure 10: Consumer Ratings by Apple Users as of Oct. 5, 2009

Figure 11: Market Segments With Significantly Higher Use of Mobile Banking in Past 30 Days Cumulatively

Figure 12: Javelin Mobile-Banking Scorecard: Mobile-Banking Access

Figure 13: Javelin Mobile-Banking Scorecard: Marketing and Security

Figure 14: Access by Financial Institution Detailed (Unweighted)

Figure 15: iPhone, BlackBerry and Smartphone Applications by Financial Institution Detailed (Unweighted)

Figure 16: Features by Financial Institution Detailed (Unweighted)

Figure 17: Marketing Ratings by Financial Institution (Unweighted)

Figure 18: Operations Performed by Mobile Bankers

Figure 19: Preference of Access Channel (Smartphone Owners vs. Non-Smartphone Owners)

Figure 20: Last Time Used Mobile Banking

Abstract

Javelin’s 2009 Mobile Banking Scorecard ranks the consumer mobile-banking offerings offered by 18 of the nation’s 40 largest banks, based on deposits. The benchmark covered three areas of mobile banking: Features, Access and Marketing. Secretshoppers harvested information about each bank’s features by searching their websites and phoning customer service representatives multiple times. Of the top 40 institutions analyzed from July through September 2009, 18 offered mobile banking to their customers. All told, Javelin reviewed 26 criteria, including 18 features, six points of access and two marketing issues. The 18 banks offering mobile banking were ranked and awarded gold, silver or bronze status. This report also includes a profile of USAA Bank.

Primary Questions
  • What are banks offering, and how has that changed over the past year?
  • Which bank offers the most complete mobile-banking experience?
  • How do the features offered score according to Javelin’s benchmark weights, by access, security and features?
  • Who are the industry leaders and what sets them apart from the rest?
  • What is the future of mobile banking?


Get Full Details About This Report >>
US: 800.298.5699
Int'l: +1.240.747.3093
Buy this Report
Price and Delivery Options
Search Inside Report


 

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 250,000 market research reports, company profiles and country profiles from over 650 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.

 

© MarketResearch.com 2009