State of Cable and Broadband 2009

Published by: Horowitz Associates, Inc.

Published: Mar. 1, 2009 - 108 Pages

Table of Contents

Background and Methodology

Section 1. Summary of Research Findings

Section 2. The Market for Telecommunication Services: Penetration, Monthly Spending, and Satisfaction Ratings

2.1 Penetration of Telecommunication Services: Multichannel

2.2 Penetration of Telecommunication Services: Internet

2.3 Penetration of Telecommunication Services: Phone

2.4 Reported Monthly Spending for Telecommunication Services

2.5 Bundling: Current Penetration

2.6 Bundling: Potential Penetration

2.7 Satisfaction with Telecommunication Services: Satisfaction Ratings and Net Promoter Scores

Section 3. TV Configuration in the Home

3.1 TV Configuration in the Home: Multichannel Services

3.2 TV Configuration in the Home: OD, DVR, and HD

Section 4. Impact of the Current Economy on Subscription to Telecommunication Services

4.1 Impact of the Current Economy on Subscription to Telecommunication Services

4.2 Likelihood to Cancel Home Phone

Section 5. The Government Digital Mandate: Awareness and Intentions

5.1 Awareness of the Government Digital Mandate

5.2 Future Actions Once the Digital Mandate Is in Place

Section 6. Penetration, Usage, and Satisfaction with Enhanced Digital Services: On Demand, DVR, and HD

6.1 Penetration of Enhanced Digital Services

6.2 Usage of Enhanced Digital Services: DVR and OD vs. Live TV

6.3 Usage of Enhanced Digital Services: HD vs. Standard Definition TV

6.4 Satisfaction with Enhanced Digital Services

6.5 Profile of OD, DVR, and HD Users

Section 7. Interest in Interactive Advertising and Communications through the TV

7.1 Interest in ITV Features

Section 8. TV Viewing and Programming: Favorite Channels, Viewing of Specific Programming Genres, and Sources for TV Programming Information

8.1 Daily TV Viewing

8.2 Favorite TV/Cable Channels

8.3 Frequency of Watching Specific Programming Genres

8.4 Sources Used for TV Programming Information

Section 9. Broadband Video: Online and on Handheld Devices

9.1 Penetration of Handheld Devices and Internet and/or Video Capability

9.2 Incidence of Accessing the Web on Handheld Devices

9.3 Incidence of Watching Video Online or on Handheld Device

9.4 Profile of Broadband Video Users

Section 10. Technology and Demographic Profile of Multichannel Subscribers and Non-Subscribers

10.1 TV Profile

10.2 Premium Subscription

10.3 Media and Technology in the Home

10.4 Demographic Profiles

Appendix

Abstract

Since 1993, the national State of Cable survey has tracked the service, programming and technology attitudes and behavior of cable/satellite subscribers and non-subscribers. This is THE definitive study about consumers and the pay TV business, often imitated and never replicated. New in 2009: The impact of the difficult economy on consumers’ attitudes and behaviors towards home entertainment as well as the marketing impact of bundling and pricing strategies. This annual study is a "must read," providing tracking and analysis of current and emerging issues and trends in the delivery of programming and technology to the home.

The national State of Cable survey tracks the service, programming and technology attitudes and behavior of cable/satellite subscribers and non-subscribers.

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