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Published by: Horowitz Associates, Inc.
Published: Nov. 1, 2008 - 109 Pages
Table of Contents
- Background and Methodology
- Section 1. Summary of Research Findings
- Section 2. Internet Subscription Profile: Current, Former, and Potential Subscription and Satisfaction with Current Provider
- 2.1 Internet Subscription Profile and Satisfaction with Current Provider
- 2.2 Internet at Home: Current Subscription
- 2.3 Internet at Home: Former Subscription
- 2.4 Internet at Home: Future Intentions
- 2.5 Internet at Home: Speed Needs Being Served
- 2.6 Internet at Home: Satisfaction
- 2.7 Internet at Home: Reported Monthly Spending
- Section 3. Internet Usage
- 3.1 Internet Usage: Average Number of Weekly Hours
- 3.2 Internet Usage: Wireless Usage
- 3.3 Internet Usage: Frequency of Specific Usage
- 3.4 Internet Usage: Through Handheld Devices
- Section 4. Broadband Video Online
- 4.1 Broadband Video Online: Frequency of Watching
- 4.2 Broadband Video Online: Circumstances for Viewing TV Shows
- 4.3 Broadband Video Online: Interest in Watching Online Video on TV Set
- Section 5. Online Brands: Search Engines, Favorite Sites, and Sites Used for Broadband Video
- 5.1 Online Brands: Search Engines/Portals Most Frequently Used
- 5.2 Online Brands: Web Sites Most Frequently Visited
- 5.3 Online Brands: Web Sites Used for Video Content
- Section 6. Mobile Video
- 6.1 Mobile Video: Penetration of Handheld Devices
- 6.2 Mobile Video: Penetration of Handheld Devices with Video Capability
- 6.3 Mobile Video: Incidence of Watching
- 6.4 Mobile Video: Content Watched
- 6.5 Mobile Video: The Market for Mobile TV
- 6.6 Mobile Video: The Market for Specific Mobile TV Packages
- Section 7. Profile of Internet Users: Technology, Television, Psychographics, and Demographics
- 7.1 Profile of Internet Users: Television Services
- 7.2 Profile of Internet Users: Telephone Services
- 7.3 Profile of Internet Users: Bundled Services
- 7.4 Profile of Internet Users: Television & Portable Technology
- 7.5 Profile of Internet Users: Television
- 7.6 Profile of Internet Users: Psychographic Profile
- 7.7 Profile of Internet Users: Demographics
- Section 8. Profile of Key Segments: Online Video Users, Mobile Video Users, Internet Users by Ethnicity
- 8.1 Profile of Broadband Video Users
- 8.2 Profile of Hispanic Internet Users
- 8.3 Profile of Asian Internet Users
- 8.4 Profile of African American Internet Users
- 8.5 Internet and Broadband Video Profile of African American, Hispanic, and Asian Internet Users
- 8.6 Ethnic Profile of Hispanic and Asian Internet Users
- 8.7 Demographic Profile of African American, Hispanic, and Asian Internet Users
AbstractThis study addresses pressing issues about consumers’ usage of and demand for Broadband enabled content and services. From the content provider’s perspective, this study reveals what kind of content online consumers are using, what content they want more of, and what they are willing to pay for premium broadband services, with a focus on branded television content online. From the provider’s perspective the survey delves into the marketing of Broadband services. This edition covers today’s hottest topics—portable and cross-platform broadband video (cell phones, iPods, PDAs, and PSPs), and includes a multicultural sample.
This report takes an in-depth look at usage of and demand for broadband-enabled content and services, with a focus on the consumption of branded, television content online and on handheld devices.
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