Protein Research: Strategies for Marketing to Chemists and Biologists

Published by: BioInformatics, LLC

Published: Sep. 1, 2008 - 123 Pages

Table of Contents

Introduction

• Introduction

• Introduction to Venn Diagrams and Score Cards

Venn Diagrams

• Protein-Based Technique(s) Performed

• Principal Area(s) of Investigation

• Protein Type(s) Studied by Lab

• Method(s) Used to Isolate or Purify Samples

Score Cards

• HPLC Landscape

• HPLC Purchase Decision Drivers

• Electrophoresis Landscape

• Electrophoresis Purchase Decision Drivers

• Mass Spectrometry Landscape

• Mass Spectrometry Purchase Decision Drivers

Overview of Findings

• Overview of Findings

• High Performance Liquid Chromatography (HPLC)—Overview

• Electrophoresis—Overview

• Mass Spectrometry—Overview

Methodology and Questionnaire

• Questionnaire Overview

• Questionnaire Design

• Analytical Techniques

• Demographics

• Questionnaire

Presentation of Survey Data

• Market Overview of Protein Research

• High Performance Liquid Chromatography (HPLC)

• 1D or 2D Gel Electrophoresis

• Mass Spectrometry

• Demographics

Appendices

• Appendix A: Other Publications

• Appendix B: About BioInformatics, LLC

• Appendix C: Our Valued Clients

Abstract

A more in-depth understanding of the needs of scientists who are studying protein research is of growing importance as the field continues to become more complex and funding sources become harder to obtain. Suppliers of analytical instrumentation continuously look for key insights that can help streamline marketing efforts while gaining a better understanding of their clients needs. Protein Research: Strategies for Marketing to Biologists and Chemists, is designed to help identify principal areas of investigation among protein researchers along with perceived bottlenecks, potential budgetary implications, customers perceptions of the leading providers of instrumentation, and the drivers of purchasing behavior of both chemists and biologists.

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