|
Published by: Mintel International Group Ltd.
Published: Sep. 1, 2009 - 93 Pages
Table of Contents
- SCOPE AND THEMES
- What you need to know
- Definition
- Data sources
- Advertising creative
- Abbreviations and terms
- Abbreviations
- Terms
- EXECUTIVE SUMMARY
- Men the “weaker sex” when it comes to health
- Population growth ahead for older men
- A need for male-specific focused efforts, while women remain key
- Hispanic males present unique challenges
- Leading health issues drive market
- Promoting health
- Men’s health—perception and reality
- Eating right
- Keys to healthy living
- From thoughts to actions
- Getting help—from traditional and alternate sources alike
- Looking forward
- Race and Hispanic origin
- COMPETITIVE CONTEXT
- The “John Wayne Syndrome”
- The high cost of staying healthy
- Figure 1: Attitudes towards cost/effectiveness of health maintenance enhancements among men, April 2009
- Restaurants “feeding the male appetite”
- Figure 2: Incidence of various portion sizes and options in U.S. restaurants, April 2009
- Bad press
- MARKET FACTORS
- Men’s healthcare lags behind
- Figure 3: The healthy (and not so healthy) attitudes of men and women, October 2007-December 2008
- Figure 4: Leading causes of death, by gender, 2005
- Figure 5: Alcohol consumption, by gender, April 2009
- Figure 6: Tobacco use, by gender, October 2007-December 2008
- Financial stresses impact healthcare
- Figure 7: Top three health stressors among men, by age, April 2009
- More men getting older
- Figure 8: Male population, by age, 2004-14
- Figure 9: Diagnosed conditions among men, by age, April 2009
- The race factor
- Figure 10: Hispanic men, by age, 2004-14
- LEADING HEALTH ISSUES AS MARKET FACTORS
- Weight issues
- Heart disease
- Cancer
- Stress and mental health
- Figure 11: Most important factors contributing to healthy living among men, by age, April 2009
- Sexual health
- INNOVATION AND INNOVATORS
- Diet plans appeal to men
- Figure 12: Top 2 factors contributing to healthy living among men, by age, April 2009
- Virtual fitness
- Retailers ramp up generic drug discount initiatives
- Ease of access to healthcare
- Consumer products and supplements
- Boosts in a bottle
- Overall health
- Condition-specific
- For older men
- Hormonal boosts
- Sexual health and performance enhancers
- ADVERTISING AND PROMOTION
- OVERVIEW
- Magazines
- Figure 13: Adweek’s magazine hot list, 2009
- Magazine spotlight: Men’s Health
- TELEVISION ADS
- Spotlight: Pills for prostate
- Figure 14: Avodart television ad, 2009
- Figure 15: Centrum ultra men’s television ad, 2009
- Spotlight: Sexual health
- Figure 16: Viagra television ad, 2009
- Figure 17: Cialis television ad, 2009
- Spotlight: Healthy food
- Figure 18: Yoplait television ad, 2009
- Figure 19: Healthy Choice Fresh Mixers television ad, 2009
- MEN’S HEALTH
- Key points
- Men’s health lags behind women; youth is the time to address issues
- Figure 20: Importance of healthy living and self-health rating among men, by age, April 2009
- Figure 21: Time spent managing health among men, by age, April 2009
- Conditions and ailments demonstrate need for greater attention to health
- Figure 22: Diagnosed conditions, by gender, April 2009
- Figure 23: Diagnosed conditions among men, by age, April 2009
- Figure 24: Concern for developing conditions among men, by age, April 2009
- Figure 25: Ailments in the past 12 months among men, by age, October 2007-December 2008
- TAKING CARE
- Key points
- Better insurance coverage and awareness of hereditary issues needed
- Figure 26: Health insurance coverage among men, by age, April 2009
- Figure 27: Importance, rating, and attitudes towards health among men, by age, April 2009
- EATING RIGHT
- Key points
- Men less concerned about watching diet
- Figure 28: Incidence of watching diet and reasons for doing so, by gender, October 2007-December 2008
- Figure 29: Approach towards eating, by gender, April 2009
- Figure 30: Approach towards eating among men, by age, April 2009
- KEYS TO HEALTHY LIVING
- Key points
- Diet, exercise and sleep keys to healthy living
- Figure 31: Most important factors contributing to healthy living among men, by age, April 2009
- Figure 32: Health stressors among men, by age, April 2009
- Men’s lackadaisical attitude challenges health
- Figure 33: Attitudes towards healthy lifestyle choices, by gender, April 2009
- Figure 34: Attitudes towards healthy lifestyle choices among men, by age, April 2009
- Figure 35: Attitudes towards healthy lifestyle choices among men, by HH income, April 2009
- FROM THOUGHTS TO ACTIONS
- Key points
- Men exercise often, yet fill up on calories from food and drink
- Figure 36: Men’s exercise trends, by age, April 2009
- Figure 37: Men’s drinking trends, by age, 2009
- Women more aligned with health, exercise key component lacking in men’s health
- Figure 38: Healthy (and not so healthy) attitudes, by gender, October 2007-December 2008
- Figure 39: The healthy (and not so healthy) attitudes of men, by age, October 2007-December 2008
- GETTING HELP—TRADITIONAL SOURCES
- Key points
- Regular healthcare visits lacking
- Figure 40: Last complete physical with a registered physician among men, by age, April 2009
- Figure 41: Last complete physical with a registered physician among men, by HH income, April 2009
- Figure 42: Practitioners regularly visited among men, by age, April 2009
- Doctors a trusted source
- Figure 43: Professional information sources and rating among men, April 2009
- Figure 44: Professional information sources among men, by age, April 2009
- GETTING HELP—ALTERNATE MEDIA
- Key points
- Room for improvement in online efforts
- Figure 45: Alternate media information sources and rating among men, April 2009
- Figure 46: Past usage of online tools for health management among men, by age, April 2009
- LOOKING FORWARD
- Key points
- Online tools hold potential for younger men
- Figure 47: Anticipated usage of online tools for health management among men, by age, April 2009
- Potential for healthy foods and supplements
- Figure 48: Food and beverage products of interest, by gender, April 2009
- Figure 49: Food and beverage products of interest among men, by age, April 2009
- Figure 50: Supplements of interest among men, by age, April 2009
- RACE AND ETHNICITY
- Key points
- Health overview
- Figure 51: Importance of healthy living and self-health rating among men, by race/Hispanic origin, April 2009
- Figure 52: Diagnosed conditions among men, by race/Hispanic origin, April 2009
- Figure 53: Concern for developing conditions among men, by race/Hispanic origin, April 2009
- Hispanic males lag behind in medical care
- Figure 54: Last complete physical with a registered physician among men, by race/Hispanic origin, April 2009
- Figure 55: Professional information sources and rating among men, by race/Hispanic origin, April 2009
- Figure 56: Attitudes towards health conditions among men, by race/Hispanic origin, April 2009
- Figure 57: Health insurance coverage among men, by race/Hispanic origin, April 2009
- Attitudes towards health and healthcare
- Figure 58: Attitudes towards healthy lifestyle choices among men, by race/Hispanic origin, April 2009
- Figure 59: Most important factors contributing to healthy living among men, by race/Hispanic origin, April 2009
- Supplemental healthcare interest strong
- Figure 60: Food and beverage products of interest among men, by race/Hispanic origin, April 2009
- Figure 61: Supplements of interest among men, by race/Hispanic origin, April 2009
- APPENDIX: OTHER USEFUL CONSUMER TABLES
- The importance of income
- Figure 62: Importance of healthy living and self-health rating among men, by HH income, April 2009
- Figure 63: Most important factors contributing to healthy living among men, by HH income, April 2009
- Figure 64: Time spent managing health among men, by HH income, April 2009
- Figure 65: Approach towards eating among men, by HH income, April 2009
- Figure 66: Health insurance coverage among men, by HH income, April 2009
- Figure 67: Diagnosed conditions among men, by HH income, April 2009
- APPENDIX: TRADE ASSOCIATIONS
AbstractCreating professional comfort
When specifically targeting men, it is necessary to consider factors that differentiate the genders and to not adopt a “one size fits all” approach. As an example, soy, which is considered to have a number of health benefits for women, has been at the core of debates when it comes to its benefits for men, with some studies suggesting that the presence of estrogen in soy affects men’s testosterone levels.
A 2008 study from Harvard University found a correlation between men with low sperm counts and a high intake of soy foods—particularly pronounced among obese males. Specifically, among men who ate the most soy, sperm counts were nearly half (41 million per milliliter of semen) that of the average sperm concentration (80-120 million per milliliter).
Get Full Details About This Report >>
|
|
US: 800.298.5699
Int'l: +1.240.747.3093
|
|
|
