Ice Cream - UK

Published by: Mintel International Group Ltd.

Published: Sep. 1, 2009 - 131 Pages

Table of Contents

ISSUES IN THE MARKET

Key themes

Definition

MARKET IN BRIEF

Value sales continue to grow

A sustained healthy eating agenda

New product innovation

Consumer choices

INTERNAL MARKET ENVIRONMENT

Key points

A dessert for all seasons?

Figure 1: UK Mean seasonal temperature (°C), 2004-09

‘Naughty but nice’

Figure 2: Trends in eating desserts/treats, 2005-09

Striving for a healthy lifestyle

Figure 3: Trends in healthy lifestyles and eating habits, 2005-09

Better-for-you treats

Concerns over rising obesity levels

Figure 4: Current and projected levels of overweight and obese children in the UK, by age and gender, 2003 and 2010

Figure 5: Projection of obesity prevalence among adults in England, by gender, 2003-50

BROADER MARKET ENVIRONMENT

Key points

Commodity price rises and government subsidies

Figure 6: UK farmgate price of milk, 2004-09

Cold storage

Figure 7: Household ownership of freezers (separate from refrigerator) and combined fridge/freezers, 2005-09

Demographic trends

Figure 8: Trends in the age structure of the UK population, 2004-14

STRENGTHS AND WEAKNESSES

Strengths

Weaknesses

COMPETITIVE CONTEXT

Key points

Competing indulgent treats

Figure 9: UK retail value sales of ice cream, desserts, fruit, yogurt, smoothies, chocolate confectionery and cake & cake bars, 2004-09

Sustaining sales of chocolate confectionery

Healthier options

MARKET SIZE AND FORECAST

Key points

Warm weather spells good news for sales in 2009

Figure 10: UK retail volume and value sales of ice cream, at current and constant prices, 2004-14

Figure 11: New product launches in a tub format, 2006-09

Figure 12: UK retail sales of ice cream, by sector, 2007-09

Resurgence of frozen food category

New product launches

Rising cost per litre

Figure 13: Price (£) per litre, 2004-09

Factors used in the forecast

SEGMENT PERFORMANCE

Key points

TAKE-HOME ICE CREAM

Figure 14: UK retail volume and value sales of take-home ice cream, at current and 2009 prices, 2004-14

A more indulgent offering

Figure 15: UK retail value sales of take-home ice cream, by type, 2007-09

Healthy treats

Handheld multipacks offer convenience

IMPULSE ICE CREAM

Figure 16: UK retail volume and value sales of impulse ice cream, at current and 2009 prices, 2004-14

Chocolate snacks

Figure 17: UK retail volume and value sales of wrapped impulse and scooping ice cream, by type, 2007-09

Refreshment ice creams

Meeting the needs of children

MARKET SHARE

Key points

Unilever leads the ice cream market

Figure 18: Manufacturers’ value shares in take-home sales of ice cream, 2007-09

Figure 19: NPD in ice creams, Unilever percentage share of new product launches, 2006-09

Häagen-Dazs and Ben & Jerry’s add to growth of luxury ice creams

Brand extensions add to value sales growth

Figure 20: Manufacturers’ brand shares in sales of wrapped impulse ice cream, 2007-09

COMPANIES AND PRODUCTS

MANUFACTURERS AND BRANDS

Figure 21: Leading companies in the ice cream market in the UK and their brands, 2009

MAJOR PLAYERS

Fredericks Dairies

Figure 22: New products launched by Fredericks, Q1 2008-Q2 2009

General Mills

Figure 23: New products launched by General Mills, Q1 2008-Q2 2009

Green & Black’s

Figure 24: New products launched by Green & Black’s, Q1 2008-Q2 2009

Mars

Figure 25: New products launched by Mars, Q1 2008-Q2 2009

R&R Ice Cream

Figure 26: New products launched by R&R Ice Cream, Q1 2008-Q2 2009

Unilever

Figure 27: New products launched by Unilever, Q1 2008-Q2 2009

Own-label

BRAND COMMUNICATION AND PROMOTION

Key points

Ice cream brands receive advertising support despite recession

Figure 28: Main monitored media advertising expenditure on ice cream, 2005-09

TV plays a dominant role

Figure 29: Main monitored media advertising expenditure on ice cream, by medium, 2006-09

Figure 30: Expenditure on cinema advertising for ice cream, by manufacturer and brand, 2006-09

Unilever reigns supreme

Figure 31: Main monitored media advertising expenditure on ice cream, by top ten manufacturers, 2006-09

Adspend is seasonal and mirrors new product launches

Figure 32: Average monthly NPD and adspend for ice cream, cumulative 2006-09

CHANNELS TO MARKET

Key points

Multiples dominate the take-home market

Figure 33: UK retail value sales of take-home ice cream, by outlet type, 2007-09

Weather has greater impact on the impulse sector

Figure 34: UK retail value sales of wrapped impulse ice creams, by outlet type, 2007-09

Could this be the end of Mr. Whippy?

THE CONSUMER - USAGE

Key points

TUBS AND BLOCKS

Usage declining

Figure 35: Consumption of ice cream in tubs and blocks in the last 12 months, 2003-09

Tubs appeal to older consumers

Having some ‘me time’

BARS AND STICKS

Figure 36: Consumption of ice cream bars and sticks in the last 12 months, 2003-09

Light users of ice cream bars and sticks tend to be ABC1s

Parents are the ‘gatekeepers’

Figure 37: Consumption of ice lollies - 7-14-year-olds, 2003-09

A European context

Figure 38: Consumption of ice cream in tubs, blocks, bars and sticks in the last 12 months, by country, 2008

Figure 39: Percentage of new product launches, by country, 2006-09

THE CONSUMER - CONSUMPTION HABITS

Key points

Attitudes towards health

Figure 40: Agreement with statements about health and healthy lifestyles, June 2009

Figure 41: Occasions when ice cream, sorbets and frozen yogurts are eaten, June 2009

A year-round treat

A treat for different occasions

Flavour the most important factor driving product choice

Figure 42: Most important factors influencing choice of ice cream, June 2009

Quality more important than brand

Figure 43: Most important factors influencing choice of sorbets, June 2009

Looking for a healthier treat

Figure 44: Most important factors influencing choice of frozen yogurts, June 2009

A freezer staple

Figure 45: Attitudes towards ice cream, June 2009

Figure 46: Agreement that ‘I always have some in my freezer’ and ‘It’s a great treat for children’, by age and socio-economic status, June 2009

Brand loyalty

APPENDIX

Abbreviations

APPENDIX - INTERNAL MARKET ENVIRONMENT

Figure 47: UK mean Seasonal monthly rainfall (mm), 2004-09

Figure 48: UK mean monthly sunshine (total hours), 2004-09

Figure 49: Agreement with selected lifestyle statements, by demographics, 2009

Figure 50: Agreement with selected lifestyle statements, by demographics, 2009

Figure 51: Agreement with selected lifestyle statements, by demographics, 2009

APPENDIX - THE CONSUMER - USAGE

Figure 52: Consumption of ice cream in tubs and blocks in the last 12 months, by demographics, 2009

Figure 53: Consumption of ice cream bars and sticks in the last 12 months, by demographics, 2009

Figure 54: Types of ice cream bars and sticks eaten in the last 12 months, 2007-09

Figure 55: Types of ice cream bars and sticks eaten in the last 12 months, by country, 2008

APPENDIX - THE CONSUMER - CONSUMPTION PATTERNS

Figure 56: Agreement with statements about health and healthy lifestyle, by demographics, June 2009

Figure 57: Consumption patterns of ice cream, sorbets and frozen yogurts, by demographics, June 2009

Figure 58: Consumption patterns of ice cream, sorbets and frozen yogurts, by demographics, June 2009

Figure 59: Most important factors influencing choice of ice cream, by demographics, June 2009

Figure 60: Most important factors influencing choice of ice cream, by demographics, June 2009 (continued)

Figure 61: Most important factors influencing choice of sorbets, by demographics, June 2009

Figure 62: Most important factors influencing choice of sorbets, by demographics, June 2009

Figure 63: Most important factors influencing choice of frozen yogurts, by demographics, June 2009

Figure 64: Most important factors influencing choice of frozen yogurts, by demographics, June 2009

Figure 65: Agreement with statements about ice cream, by demographics, June 2009

Figure 66: Agreement with statements about ice cream, by demographics, June 2009

Figure 67: Agreement with statements about ice cream, by demographics, June 2009

APPENDIX: RESEARCH METHODOLOGY

Abstract

Ice Cream - Can it genuinely be de-seasonalised?

There is growing demand for indulgent ‘treats’ in the British diet and the £1.3 billion ice cream market is tapping into this demand with growing sales of luxury and premium ice creams at the expense of standard varieties. 14m adults buy ice cream as a treat.

There are unexploited opportunities for sorbets and frozen yogurts (part of the ‘healthy’ ice cream sector valued at £47m); as an estimated 21m and 23m adults respectively do not buy these products. Non-buyers tend towards over 45-year-olds in the less affluent C2DE group.

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