2009 Sports Beverages in the U.S.

Published by: Beverage Marketing Corporation

Published: Oct. 20, 2009 - 155 Pages

Table of Contents

1. THE U.S. SPORTS BEVERAGE MARKET

Sports Beverages in the Functional Beverage Market

• Overview

Sports Beverage Definition

The Current Sports Beverage Market

• Overview

• Per Capita Consumption

• Growth

• Seasonality

Exhibits

• Global Sports Beverage Market Estimated Wholesale Dollar, Volume & Growth 2002 - 2008

• Sports Beverage Market Wholesale Dollar Sales and Volume 1985 - 2008

• Sports Beverage Market Wholesale Dollar Sales and Volume Growth 1986 - 2008

• Sports Beverage Market Per Capita Consumption 1985 - 2008

• Sports Beverage Market Compound Annual Growth 1985 - 2008

• Sports Beverage Market Quarterly Volume Shares in Measured Channels 2003 - 2008

2. SPORTS BEVERAGE REGIONAL MARKETS

Regional Sports Beverage Markets

• Overview

• The South

• The West

• The Midwest

• The Northeast

• Leading Sports Beverage Cities

Exhibits

• Regional Sports Beverage Markets Wholesale Dollar Sales 1986 - 2008

• Regional Sports Beverage Markets Share of Wholesale Dollar 1986 - 2008

• Regional Sports Beverage Markets Change in Wholesale Dollar 1987 - 2008

• Leading Sports Beverage Cities Volume in Grocery, Drug and Mass Merchandisers 2004 - 2008

• Leading Sports Beverage Cities Share of Volume in Grocery, Drug and Mass Merchandisers 2004 - 2008

• Leading Sports Beverage Cities Volume Growth in Grocery, Drug and Mass Merchandisers 2005 - 2008

• Leading Sports Beverage Cities Dollar Sales in Grocery, Drug and Mass Merchandisers 2004 - 2008

• Leading Sports Beverage Cities Dollar Share in Grocery, Drug and Mass Merchandisers 2004 - 2008

• Leading Sports Beverage Cities Dollar Growth in Grocery, Drug and Mass Merchandisers 2005 - 2008

3. SPORTS BEVERAGE FLAVORS

Sports Beverage Flavors

Exhibits

• Sports Beverage Flavors Volume in Grocery, Drug and Mass Merchandisers 2004 - 2008

• Sports Beverage Flavors Volume Share in Grocery, Drug and Mass Merchandisers 2004 - 2008

• Sports Beverage Flavors Volume Growth in Grocery, Drug and Mass Merchandisers 2005 - 2008

4. SPORTS BEVERAGE SEGMENTS AND DISTRIBUTION CHANNELS

Sports Beverage Market Segments

• Dollar Sales

Sports Beverage Distribution Channels

Exhibits

• Sports Beverage Segments Wholesale Dollar Sales 1986 - 2008

• Sports Beverage Segments Share of Wholesale Dollar Sales 1986 - 2008

• Sports Beverage Segments Change in Wholesale Dollar Sales 1987 - 2008

• Sports Beverage Distribution Channels Wholesale Dollar Sales 1986 - 2008

• Sports Beverage Distribution Channels Share of Wholesale Dollar Sales 1986 - 2008

• Sports Beverage Distribution Channels Change in Wholesale Dollar Sales 1987 - 2008

• Sports Beverage Estimated Volume by Distribution Channel 2003 - 2008

• Sports Beverage Share of Volume by Distribution Channel 2003 - 2008

• Sports Beverage Change in Volume by Distribution Channel 2004 - 2008

5. SPORTS BEVERAGE PACKAGING

Sports Beverage Packaging

Exhibits

• Sports Beverage Packaging Volume by Size 2003 - 2008

• Sports Beverage Packaging Share of Volume by Size 2003 - 2008

• Sports Beverage Packaging Change in Volume by Size 2004 - 2008

6. LEADING SPORTS BEVERAGE COMPANIES AND THEIR BRANDS

The Leading Companies

PepsiCo, Inc. - Gatorade

• Overview

• Marketing

• Distribution

Coca-Cola Company - Powerade

• Overview

• Marketing

• Distribution

Other Sports Beverage Brands

• All Sport

• Kraft Foods Inc. - Capri Sun Sport

• R.W. Knudsen - Recharge

• CytoSport Inc. - CytoMax

Leading Brands by Channel

Exhibits

• Leading Sports Beverage Brands Estimated Wholesale Dollar Sales 2003 - 2008

• Leading Sports Beverage Brands Share of Wholesale Dollar Sales 2003 - 2008

• Leading Sports Beverage Brands Change in Wholesale Dollar Sales 2004 - 2008

• Leading Sports Beverage Trademarks by Volume in Measured Channels 2008

7. SPORTS BEVERAGE ADVERTISING EXPENDITURES

Sports Beverage Advertising Expenditures

• Overview

• Expenditures by Medium

Sports Beverage Advertising Expenditures by Brand

• Gatorade

• Powerade

• Accelerade

Exhibits

• Leading Sports Beverage Brands Advertising Expenditures 2003 - 2008

• Leading Sports Beverage Brands Share of Advertising Expenditures 2003 - 2008

• Leading Sports Beverage Brands Change in Advertising Expenditures 2004 - 2008

• Sports Beverage Advertising Expenditures by Media 2003 - 2008

• Sports Beverage Share of Advertising Expenditures by Media 2003 - 2008

• Sports Beverage Change in Advertising Expenditures by Media 2004 - 2008

8. DEMOGRAPHICS OF THE SPORTS BEVERAGE USER

Demographics of the Sports Beverage User

Demographic Comparison of Gatorade and Powerade

Exhibits

• Demographics of the Sports Beverage Consumer 2008

• Demographics of the Gatorade Consumer 2008

• Demographics of the Powerade Consumer 2008

9. THE NEW AGE, WELLNESS AND SPORTS NUTRITION MARKETS

The New Age Market

The Wellness and Functional Beverage Market

The Sports Nutrition Market

Leading Sports Nutrition Companies

• NBTY, Inc.

• Abbott Laboratories

10. THE PROJECTED U.S. SPORTS BEVERAGE MARKET

The Projected U.S. Sports Beverage Market

Projected U.S. Sports Beverage Volume by Channel

Exhibits

• Projected Sports Beverage Market Wholesale Dollar Sales and Volume 1985 - 2013

• Projected Sports Beverage Market Wholesale Dollar Sales and Volume Growth 1986 - 2013

• Projected Sports Beverage Market Per Capita Consumption 1985 - 2013

• Projected Sports Beverage Market Wholesale Dollar Sales by Segment 2003 - 2013

• Projected Sports Beverage Market Dollar Share by Segment 2003 - 2013

• Projected Sports Beverage Market Compound Annual Growth by Segment 2003 - 2013

• Projected Sports Beverage Market Estimated Volume and Share by Distribution Channel 2003 - 2013

• Projected Sports Beverage Market Compound Annual Growth by Distribution Channel 2008 - 2013

Abstract

FOLLOW THE LEADERS. Explore growth and market trends, plus innovations and tactics of the leaders. This report covers their pricing, demographics, advertising, regional sales, distribution channels and packaging as well as the top brands. It offers projections of trends that will drive the market over the next five years.

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