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Independent Application Storefronts: Lower-Profile But Threatening Nonetheless (Advisory Report)

Published by: Current Analysis Inc.

Published: Jul. 21, 2009 - 7 Pages


Table of Contents


Issue

- Describes the important industry trend or competitive issue that the report will examine.

Current Perspective

- Expanded analysis of the issue, looking at likely changes in the market and competitive landscape.

Recommended Vendor Actions

- Current Analysis' recommendations to vendors on potential actions they should take in response to the changes in the marketplace and the competitive landscape that will occur as a result of the trend.

Recommended Customer Actions

- Current Analysis' recommendations on what potential actions end-users should take in response to the trend, when deciding which vendors to work with.

Abstract

Independent storefronts represent a much misunderstood and under-estimated market. Mobile operators should look beyond the Apple App Store to a business model which more closely resembles their own.

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