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Mexico Consumer Electronics Report Q4 2009Published by: Business Monitor International Published: Oct. 14, 2009 - 45 Pages Table of Contents
AbstractMexico’s consumer electronics devices market is projected to be worth around US$10.3bn in 2009. InH109, spending was hit by a combination of economic crisis, currency devaluation and the flu pandemic.Sales of digital cameras, TV sets and mobile phones all dipped in H109 compared with the same period of2008. Despite the challenging trading environment in 2009-2010, some key drivers should see per capitaconsumer electronics rise from US$99 in 2008 to US$123 in 2013. The market is expected to grow acompound annual growth rate (CAGR) of 6.7% to US$13.7bn by 2013, led by product innovation andgrowing affordability. Computers Computer hardware accounted for around56% of Mexico’s consumer electronicsspending in 2008, with PC penetrationaround 20%. BMI forecasts Mexicancomputer hardware sales (includingnotebooks and accessories) of US$5.7bnin 2009, down from US$6.1bn in 2008. Computer hardware CAGR for the 2009-2013 period is forecast at about 9.9%,driven by sales of notebooks andnetbooks. AV AV devices accounted for around 15% ofMexico’s consumer electronics spendingin 2008. Mexico’s domestic AV devicemarket is projected at around US$1.6bnin 2009. Sales of digital TV sets anddigital cameras are projected to drive AVspending growth at a projected CAGR of7.0% between 2009 and 2013. Mobile Handsets Mobile handset sales accounted foraround 29% of Mexico’s consumerelectronics spending in 2008. Followingnegative growth in 2009, Mexico’smarket handset sales are expected togrow at a CAGR of 2.6% to US$3.3bn in2013, as mobile subscriber penetrationreaches 98%. Sales will be dominated bythe replacement market, with growingdemand for smartphones, PDAs and 3Ghandsets. Get Full Details About This Report >> |
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