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Brazil Information Technology Report Q4 2009

Published by: Business Monitor International

Published: Oct. 15, 2009 - 55 Pages


Table of Contents


Executive Summary
SWOT Analysis
Brazil IT Sector SWOT
Brazil Telecoms Sector SWOT
Brazil Political SWOT
Brazil Economic SWOT
Brazil Business Environment SWOT
Business Environment Ratings
Regional IT Business Environment Ratings
Latin America Regional IT Markets Overview
IT Penetration
Market Growth And Drivers
Sectors And Verticals
Market Overview
Government Authority
Industry Developments
Industry Forecast
Table: Brazil's IT Industry, 2005-2013
Country Context
Table: Rural/Urban Breakdown, 2005-2030
Table: Consumer Expenditure, 2000-2012 (US$)
Industry Forecast
Telecoms Sector - Internet - Historical Data And Forecasts
Macroeconomic Forecast
Table: Brazil - Economic Activity, 2006-2013
Competitive Landscape
Internet Competitive Landscape
Table: Regional Internet Penetration Overview
Table: Regional Broadband Penetration Overview
Company Profiles
Positivo Informatica
Dell (Brazil)
Microsoft
Country Snapshot: Brazil Demographic Data
Section 1: Population
Table: Demographic Indicators, 2005-2030
Table: Rural/Urban Breakdown, 2005-2030
Section 2: Education And Healthcare
Table: Education, 2000-2003
Table: Vital Statistics, 2005-2030
Section 3: Labour Market And Spending Power
Table: Employment Indicators, 1999-2004
Table: Consumer Expenditure, 2000-2012 (US$)
Table: Average Annual Wages, 1996-2002
BMI Methodology
How We Generate Our Industry Forecasts
IT Industry
IT Ratings - Methodology
Table: IT Business Environment Indicators
Weighting
Table: Weighting Of Components
Sources

Abstract

In H109, the economic slowdown had a significant impact on Brazilian market PC sales, which weredown by around 14%, according to local industry figures. However, Brazil's IT spending is expected toremain in borderline positive territory in 2009 and to grow at a compound annual growth rate (CAGR) of14% over the forecast period. This makes Brazil one of the fastest growing global IT markets.

BMI expects spending to pick up in Q308 with the possibility of a strong fourth quarter as a seasonalupturn is reinforced by business and government procurements delayed from H109. Government ITprocurements could be particularly significant, as there is evidence that only around 21% of 2009 ITbudgets were spent in the first half of the year. Much will depend, however, on business andconsumer confidence in a sustained economic recovery.

After 2010, the fundamentals of low computer penetration and growing affordability should return themarket to an upwards path. Despite current economic uncertainty in Brazil, a PC penetration rate of lessthan 25% indicates plenty of room for market growth. The overall economic outlook remains constructivefor growth in IT spending, with an expanding economic lifting millions into a middle class for whomcomputers are no longer beyond reach.

Industry Developments

Information and Communication Technology (ICT) investment remains a key priority of the government.Among major public sector tenders in 2009 to date has been a BRL14.6mn project by the Cities Ministryto supply and install a new computer system. Meanwhile, Brazil's army issued a BRL14.6mn tenderto provide update its IT infrastructure. Among other recently announced projects, Rio Grande do Sul dataprocessing agency Procergs said that it would invest BRL30mn (US$14.7mn) this year in e-governmentprojects.

Despite substantial announced spending plans however, there is evidence that as of mid-2009, only arelatively small part of many departmental IT budgets had been spent. Government register Diario Oficialda Uniao suggested that in H109, Brazil's 68 public companies and agencies had spent only 21% of theirBRL3bn IT budget. Public sector organisations appeared to be conserving resources due to the economicslowdown.

In H109, the government continued to roll out its one-computer-per-student programme. The programmereceived a boost when Brazil's central bank authorised BRL100mn in funding for national developmentbank BNDES to purchase PCs through the programme. The funds will be made available to publicschools for the purchase of low-cost portable computers and will also cover networking infrastructurecosts.

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