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6th Annual Teen CE Holiday Purchase Patterns Study

Published by: Consumer Electronics Association

Published: Oct. 19, 2009


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Abstract

After a difficult year, the spotlight is fixed on the upcoming holiday season, which includes the Christmas, Hanukkah and Kwanzaa holidays. Will this important selling season help restore growth and salvage revenues? CEA recently conducted their 16th Annual CE Holiday Purchase Patterns Study which examines holiday trends among adult consumers, but what about the nation’s youth—who have a proven appetite for technology goods and content? This briefing, based on data from CEA’s 6th Annual Teen CE Holiday Purchase Patterns Study will answer the following questions about the 2009 holiday season:
  • What role do teens play in gift giving decisions?
  • What types of CE gifts do teens plan to purchase?
  • Which CE gifts are desired most by teens?
This analysis is a must for understanding the upcoming holiday season.

Deliverables include a four page analysis brief, data crosstabs and verbatims.

Topics Included In Study: Accessories; Audio; Computer Peripherals; Computers; Content; Digital Imaging; Gaming; Mobile Electronics; Portable; Retail; Video; Wireless Communications

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