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16th Annual CE Holiday Purchase Patterns Study

Published by: Consumer Electronics Association

Published: Oct. 19, 2009


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Abstract

After a difficult year, industry hopes are pinned on the important holiday selling season to restore growth and salvage revenues. Yet, as the economy recovers, consumer spending remains in question. Will this holiday season be a harbinger of prosperity to come? Look to CEA’s 16th Annual CE Holiday Purchase Patterns Study to understand consumer purchase expectations during the end-of-year holiday season and identify trends in both outlook and spending plans.

Deliverables include a three page analysis brief, data crosstabs and verbatims.

Topics Included In Study: Accessories; Audio; Computer Peripherals; Computers; Content; Digital Imaging; Digital Television; Gaming; Home Automation; Home Communications; Home Networks; Internet; Mobile Electronics; Portable; Retail; Video; Wireless Communications

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