Japan Mobile SaaS User Survey 2009: Needs of Emerging "Enterprise Consumers" : Market Research Report

Japan Mobile SaaS User Survey 2009: Needs of Emerging "Enterprise Consumers"

Published by: IDC

Published: Oct. 12, 2009 - 48 Pages

Table of Contents
IDC Opinion

In This Study
Objectives and Taxonomy
Objectives of the Study
Scope of the Study
Taxonomy
Mobile Computing
Mobile SaaS
Methodology
Survey Period
First Survey
Second Survey
Attributes of the Survey Respondents
Executive Summary
Actual State of Mobile Computing Implementation
Utilization Situation of Mobile Computing Terminals
Utilization Purposes and Software of Mobile Phones/Smartphones Leveraged at Business Operations
ASP/Saas Utilization Through Mobile Phones/Smartphones Leveraged at Business Operations
Utilization Effectiveness of Mobile Computing Through Mobile Phones/Smartphones
Future Outlook for Mobile Saas
IDC's Recommendations for Expanding Mobile Saas Utilization
Situation Overview
First Survey Results: Actual State of Mobile Computing Implementation
Actual State of Mobile Computing Terminal Utilization
Second Survey Results: Actual State of Mobile Computing Implementation
Percentage of Corporate Users/Private Users of Mobile Computing Through Mobile Phones/Smartphones
Corporate User Utilization Trends of Mobile Computing Through Mobile Phone/Smartphones
Mobile Phone/Smartphone Carriers of Corporate Users
Personnel Supplied with Mobile Phones/Smartphones
Average Mobile Phone/Smartphone Utilization Fee per User
Mobile Phone/Smartphone Utilization Areas
Utilization Purposes and Software of Mobile Phones/Smartphones Leveraged at Business Operations
Implementation Methods of Business Applications Utilized (and Considering/Interested in Utilizing) Through Mobile Phones/Smartphones
Security Services Utilized (and Considering/Interested in Utilizing) for Mobile Computing Environments
Corporate Mobile User-Oriented Services Utilized (and Considering/Interested in Utilizing)
Private User Utilization Trends of Mobile Computing through Mobile Phones/Smartphones
Company Positions and Working Conditions of Private Users
Average Mobile Phone/Smartphone Utilization Fee (Monthly Amount)
Mobile Phone/Smartphone Utilization Areas
Utilization Purposes and Software of Mobile Phones/Smartphones Leveraged at Business Operations
Implementation Methods of Business Applications Utilized Through Mobile Phones/Smartphones
Utilization Effectiveness of Mobile Computing through Mobile Phones Smartphones
Improvements in Business Operations and Business Operations Efficiency
Future Outlook
Essential Guidance
Learn More
Related Research
Synopsis
Table: Attribute Distribution by Industry Sector
Table: Attribute Distribution by Number of Employees
Table: First Survey: Attribute Distribution by Industry Sector/Number of Employees
Table: Second Survey: Attribute Distribution by Industry Sector/Number of Employees
Table: Implementation Methods of Business Applications Utilized (and Considering/Interested in Utilizing) through Mobile Phones/Smartphones by Corporate Users (%)
Table: Implementation Methods of Business Applications Utilized through Private User Mobile Phones/Smartphones (%)
Figure: State of Mobile Computing Implementation
Figure: State of Mobile Computing Implementation by Number of Employees
Figure: State of Mobile Computing Implementation by Industry Sector
Figure: Reasons for Deciding Not to Implement Mobile Computing, Reasons for Not Considering/Not Having Interest
Figure: Owners of Mobile Terminals Being Utilized
Figure: Owners of Mobile Terminals Being Utilized by Number of Employees
Figure: Types of Mobile Computing Terminals Being Utilized
Figure: Mobile Communications Carriers of Mobile Phones/Smartphones Being Utilized
Figure: Mobile Phone/Smartphone Corporate User/Private User Distribution of Second Survey Respondents
Figure: Mobile Communications Carriers of Corporate User Mobile Phones/Smartphones
Figure: Company Positions of Corporate Users Supplied with Mobile Phones/Smartphones
Figure: Working Conditions of Corporate Users Supplied with Mobile Phones/Smartphones
Figure: Number of Corporate Users Supplied with Mobile Phones/Smartphones
Figure: Number of Corporate Users Supplied with Mobile Phones/Smartphones by Industry Sector
Figure: Number of Corporate Users Supplied with Mobile Phones/Smartphones by Industry Sector (Continued from Figure 14)
Figure: Average Mobile Phone/Smartphone Utilization Fee per Corporate User
Figure: Average Mobile Phone/Smartphone Utilization Fee per Corporate User by Number of Employees
Figure: Mobile Phone/Smartphone Utilization Areas of Corporate Users
Figure: Utilization Purposes and Software of Mobile Phones/Smartphones Leveraged at Business Operations by Corporate Users
Figure: ASP/SaaS Utilization Rate of Business Applications Utilized (and Considering/Interested in Utilizing) through Mobile Phones/Smartphones
Figure: Security Services Utilized (and Considering/Interested in Utilizing) for Mobile Computing Environments
Figure: Corporate Mobile User-Oriented Services Utilized (and Considering/Interested in Utilizing)
Figure: Company Positions of Private Users
Figure: Working Conditions of Private Users
Figure: Average Mobile Phone/Smartphone Utilization Fee (Monthly Amount) for Private Users
Figure: Mobile Phone/Smartphone Utilization Areas of Private Users
Figure: Utilization Purposes and Software of Mobile Phones/Smartphones Leveraged at Business Operations by Private Users
Figure: ASP/SaaS Utilization Rate of Business Applications Utilized through Private User Mobile Phones/Smartphones
Figure: Utilization Effectiveness of Mobile Computing through Mobile Phones Smartphones
Figure: Improvements in Business Operations and Business Operations Efficiency

Abstract

This IDC study (which is a translation of the Japanese report, IDC #J9350104) analyzes the results of IDC's Mobile Computing/SaaS Survey, conducted in April 2009. Over the past few years, the capabilities of mobile phones have achieved significant progress. They have become one of the most familiar IT tools, and are also being developed together with business applications. This study scrutinizes the actual state of mobile computing utilization in enterprises, the utilization situation, and the needs of software as a service (SaaS) for business software.

"For corporate users, mobile phone/smartphone application service provisioning (ASP)/SaaS software/services with high utilization rates were those involving mobility, which is difficult to realize in solutions that use notebook PCs as terminals — software/services that calculate travel expenses, manage access, and manage workers outside the office through GPS. Instead of replacing existing PC markets, a new market will be formed to meet mobility needs," comments Tomoko Akagi, group manager, Software, IDC Japan.

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