Asia/Pacific (Excluding Japan) Mobile Consumer Survey, 2009 : Market Research Report

Asia/Pacific (Excluding Japan) Mobile Consumer Survey, 2009

Published by: IDC

Published: Oct. 12, 2009 - 63 Pages

Table of Contents
IDC Opinion

In This Study
Methodology
Countries Covered
The Survey
The Interviewing Process
Respondent Criteria
Profile of Sample
Definitions
Mobile Service
Employment Status
Situation Overview
Mobile Data Service Usage
Prelude
Mobile Data Service Usage by Country
Reasons for Not Using Data Service by Country
Data Service Usage by Age Group
Reasons for Not Using Data Service by Age Group
Data Service Usage by Gender
Reasons for Not Using Data Service by Gender
Mobile Services Billing
Mobile Services Billing by Country
Mobile Services Billing by Age Group
Mobile Services Billing by Gender
Monthly Mobile Service Spend
Average Monthly Mobile Service Spend by Country
Average Monthly Mobile Data Spend by Country
Average Monthly Mobile Service Spend by Age Group
Average Monthly Mobile Data Spend by Age Group
Average Monthly Mobile Service Spend by Gender
Average Monthly Mobile Data Spend by Gender
Average Monthly Mobile Spend Compared to Last Year by Country
Average Monthly Mobile Spend Compare to Last Year by Age Groups
Average Monthly Mobile Spend Compared to Last Year by Gender
Selection Criteria for Mobile Service Provider
Average Selection Criteria by Country
Selection Criteria by Age Group
Average Selection Criteria by Age Group
Selection Criteria by Gender
Average Selection Criteria by Gender
Mobile Service Provider Loyalty by Country
Mobile Service Provider Loyalty by Age Group
Mobile Service Provider Loyalty by Gender
Future Outlook
Essential Guidance
Learn More
Related Research
Synopsis
Table: Sample Achievement
Table: Data Service Usage by Country (%)
Table: Reasons for Not Using Data Service by Country (%)
Table: Data Service Usage by Age Group (%)
Table: Reasons for Not Using Data Service by Age Group (%)
Table: Data Service Usage by Gender (%)
Table: Reasons for Not Using Data Service by Gender (%)
Table: Mobile Phone Payment by Country (%)
Table: Mobile Phone Payment by Age Group (%)
Table: Mobile Phone Payment by Gender (%)
Table: Average Monthly Mobile Service Spend by Country (US$)
Table: Percentage of Average Monthly Mobile Service Spent on Data Services by Country (%)
Table: Average Monthly Mobile Service Spend by Age Group (US$)
Table: Percentage of Average Monthly Mobile Service Spent on Data Services by Age Group (%)
Table: Average Monthly Mobile Service Spend by Gender (US$)
Table: Percentage of Average Monthly Mobile Service Spent on Data Services by Gender (%)
Table: Mobile Services Spending Compared to Last Year by Country (%)
Table: Mobile Services Spending Compared to Last Year by Age Groups (%)
Table: Mobile Services Spending Compared to Last Year by Gender (%)
Table: Average Selection Criteria for Mobile Service Provider by Country (1–5)
Table: Average Selection Criteria for Mobile Service Provider by Age Group (%)
Table: Average Selection Criteria for Mobile Service Provider by Gender (1-5)
Table: Mobile Service Provider Loyalty by Country (%)
Table: Mobile Service Provider Loyalty by Age Group (%)
Table: Mobile Service Provider Loyalty by Gender (%)
Figure: Age Distribution
Figure: Personal Income per Month
Figure: Gender Distribution
Figure: Occupational Distribution
Figure: Data Service Usage: All Countries
Figure: Mobile Phone Payment by Countries
Figure: Mobile Phone Payment by Age Group
Figure: Mobile Phone Payment by Gender
Figure: Average Monthly Mobile Service Spend by Country
Figure: Average Monthly Mobile Service Spend by Age Group
Figure: Average Monthly Mobile Service Spend by Gender
Figure: Mobile Service Provider Loyalty by Country
Figure: Mobile Service Provider Loyalty by Age Group
Figure: Mobile Service Provider Loyalty by Gender

Abstract

This IDC study looks at the mobile phone users across the Asia/Pacific (excluding Japan), or APEJ, region to examine their mobile phone preferences and mobile service usage patterns. This survey was conducted in six countries (Australia, India, Hong Kong, the People's Republic of China [PRC], Korea, and Indonesia), which were jointly commissioned across several research programs to cover the device and services markets (including data content and applications).

"This year's survey shows encouraging signs from the developing markets, their monthly spend on mobile data services, in term of percentage to the total spend, are actually higher than the developed markets.," says Alex Chau, senior research manager, Asia/Pacific Mobile and Wireless Technologies/Services Research, IDC Asia/Pacific.

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