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Empresas ICA marketing performance and SWOT analysis in FISCAL YEAR 2008

Published by: Epsilon

Published: Oct. 16, 2009 - 12 Pages


Table of Contents


Company profile

Structure

Mexican construction sector performance

Marketing performance

SWOT analysis

SWOT matrix table

Recent facts and developments

CHARTS:

Mexico GDP vs. construction sector GDP

Annual stock performance of Empresas ICA versus the Dow Jones index and the stocks of VITRO and CEMEX


Abstract

Marketing performance and SWOT analysis of Empresas ICA. SWOT analysis zooms into strong and weak points of the company and exposes current opportunities and threats for the company itself and against its competitors. Additionally, this research includes an up to date company profile, structure and main subsidiaries; performance of the Mexican building materials and construction sector; marketing performance of Empresas ICA in the fiscal year 2008; SWOT matrix and analysis; recent facts and developments as well as the annual stock performance of Empresas ICA versus the Dow Jones index and the stocks of VITRO and CEMEX.

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