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Published by: Key Note Publications Ltd
Published: Sep. 1, 2009 - 96 Pages
Table of Contents
- Executive Summary
- 1. Market Definition
- REPORT COVERAGE
- MARKET SECTORS
- Fabric Care
- Household Cleaning Products
- Dishwashing Products
- MARKET TRENDS
- Maintaining the Luxury Lifestyle
- Staying In is the New Going Out
- Tertiary Branding
- Green Issues
- Premium Scents
- ECONOMIC TRENDS
- Population
- Table 1.1: UK Resident Population Estimates by Sex (000), Mid-Years 2004-2008
- Gross Domestic Product
- Table 1.2: UK Gross Domestic Product at Current and Annual Chain-Linked Prices (£m), 2004-2008
- Inflation
- Table 1.3: UK Rate of Inflation (%), 2004-2008
- Unemployment
- Table 1.4: Actual Number of Unemployed Persons in the UK (million), 2004-2008
- Household Disposable Income
- Table 1.5: UK Household Disposable Income Per Capita (£), 2004-2008
- MARKET POSITION
- The UK
- Table 1.6: Indices of Total Consumer Expenditure and Expenditure on Non-Durable Household Goods (index 2004=100), 2004-2008
- Overseas
- 2. Market Size
- THE TOTAL MARKET
- Table 2.1: The Total UK Market for Household Detergents and Cleaners by Sector by Value at Current Prices (£m at rsp), 2004-2008
- Figure 2.1: The Total UK Market for Household Detergents and Cleaners by Sector by Value at Current Prices (£m at rsp), 2004-2008
- Premium Choices
- Environment Costs
- Effective Products
- New Formats
- Specialist Choices
- Cost Rises
- Price Consciousness
- BY MARKET SECTOR
- Fabric Care
- Table 2.2: The Fabric Care Sector by Value at Current Prices (£m at rsp), 2004-2008
- Fabric Washing
- Fabric Conditioners
- Household Cleaning Products
- Table 2.3: The Household Cleaning Products Sector by Value at Current Prices (£m at rsp), 2004-2008
- Dishwashing Products
- Table 2.4: The Dishwashing Products Sector by Value at Current Prices (£m at rsp), 2004-2008
- Table 2.5: Ownership of Dishwashers (% of households), 2001, 2005/2006 and 2006/2007
- OVERSEAS TRADE
- Table 2.6: Imports and Exports of Soap and Detergents (£000), 2006 and 2007
- 3. Industry Background
- RECENT HISTORY
- NUMBER OF COMPANIES
- Table 3.1: Number of VAT- and/or PAYE-Based Enterprises Engaged in the Manufacture of Soap and Detergents, Cleaning and Polishing Preparations by Turnover Sizeband (number and %), 2008
- EMPLOYMENT
- Table 3.2: Number of VAT- and/or PAYE-Based Enterprises Engaged in the Manufacture of Soap and Detergents, Cleaning and Polishing Preparations by Employment Sizeband (number and %), 2008
- DISTRIBUTION
- Table 3.3: Retail Distribution of Household Detergents and Cleaners by Type of Outlet by Value (%), 2008
- Figure 3.1: Retail Distribution of Household Detergents and Cleaners by Type of Outlet by Value (%), 2008
- HOW ROBUST IS THE MARKET?
- LEGISLATION
- REACH
- KEY TRADE ASSOCIATIONS
- International Association for Soaps, Detergents and Maintenance Products
- The UK Cleaning Products Industry Association
- 4. Competitor Analysis
- THE MARKETPLACE
- MARKET LEADERS
- Acdoco Ltd
- Ecover (UK) Ltd
- Jeyes Ltd
- SC Johnson Ltd
- McBride PLC
- Procter & Gamble Holdings (UK) Ltd
- Reckitt Benckiser Group PLC
- Unilever UK Ltd
- OTHER COMPANIES
- Dylon International Ltd
- Orange Glo
- OzKleen
- OUTSIDE SUPPLIERS
- MARKETING ACTIVITY
- Main Media Advertising Expenditure
- Table 4.1: Main Media Advertising Expenditure on Household Detergents and Cleaners by Product Category (£000 and %), Years Ending March 2008 and 2009
- Recent Campaigns
- Exhibitions
- 5. Strengths, Weaknesses, Opportunities and Threats
- STRENGTHS
- WEAKNESSES
- OPPORTUNITIES
- THREATS
- 6. Buying Behaviour
- CONSUMER PENETRATION
- Table 6.1 Penetration of Fabric Care, Dishwashing and Household Cleaning Products (% of main shoppers), 2006 and 2008
- By Sex
- Table 6.2: Penetration of Household Soaps and Detergents by Sex (% of main shoppers), 2008
- By Age
- Table 6.3: Penetration of Household Soaps and Detergents by Age (% of main shoppers), 2008
- By Social Grade
- Table 6.4: Penetration of Household Soaps and Detergents by Social Grade (% of main shoppers), 2008
- 7. Current Issues
- CORPORATE ACTIVITY
- Aquados
- Booths
- Co-operative Group
- JML
- Method
- REFILLABLE PACKAGING
- 8. The Global Market
- EUROPEAN MARKET
- Table 8.1: The EU-27
- Figure 8.1: The EU-27
- GLOBAL MARKETPLACE DEVELOPMENTS
- Environmental Moves
- SC Johnson
- Procter & Gamble
- Reckitt Benckiser
- Wal-Mart
- Shifting Marketing Spend Online
- Reckitt Benckiser
- Unilever
- GLOBAL COMPANY DEVELOPMENTS
- Unilever Sells North American Laundry Business
- P&G Sell Direct
- 9. Forecasts
- INTRODUCTION
- The Economy
- Population
- Table 9.1: Forecast UK Resident Population by Sex (000), Mid-Years 2009-2013
- Gross Domestic Product
- Table 9.2: Forecast UK Growth in Gross Domestic Product in Real Terms (%), 2009-2013
- Inflation
- Table 9.3: Forecast UK Rate of Inflation (%), 2009-2013
- Unemployment
- Table 9.4: Forecast Actual Number of Unemployed Persons in the UK (million), 2009-2013
- FORECASTS 2009 TO 2013
- Table 9.5: The Forecast UK Household Detergents and Cleaners Market by Value at Current Prices (£m at rsp), 2009-2013
- MARKET GROWTH
- Figure 9.1: The Forecast UK Household Detergents and Cleaners Market by Value at Current Prices (£m at rsp), 2004-2013
- FUTURE TRENDS
- Consumer Trends
- Product Development
- Competitor Developments
- 10. Company Profiles
- ACDOCO LTD
- ECOVER (UK) LTD
- JEYES LTD
- SC JOHNSON LTD
- MCBRIDE PLC
- PROCTER & GAMBLE PRODUCT SUPPLY (UK) LTD
- RECKITT BENCKISER GROUP PLC
- UNILEVER UK LTD
- 11. Further Sources
- Associations
- Publications
- General Sources
- Government Publications
- Other Sources
- Key Note Sources
- Understanding TGI Data
- Number, Profile, Penetration
- Social Grade
- Standard Region
- Key Note Research
- The Key Note Range of Reports
AbstractThis Key Note Market Report examines the UK household detergents and
cleaners market. The market experienced an overall growth of 7% between
2004 and 2008, although a contraction of 0.3% was seen in 2005. For the
purposes of this report, the industry is divided into three sectors: fabric care,
which includes detergents and conditioners and takes the biggest share of sales
in the overall market; household cleaning products, comprising a diverse range
of items such as surface cleaners, bleaches and polishes; and dishwashing
products, which have experienced the highest and most consistent level of
growth over the review period, mainly driven by the rise in dishwasher
ownership.
The household detergents and cleaners market is dominated by the leading
suppliers and their brands: Unilever, Procter & Gamble and Reckitt Benckiser;
however, smaller more specialist suppliers have also made some headway in
recent years, such as Ecover and Dr Beckmann. In addition, there is a strong
retailer own-brand presence across all of the market sectors.
The industry is relatively mature, with a high rate of penetration across
consumers, but new product development (NPD) activity continues to push the
market forward. The main drivers in recent years have been premium and
convenience formulations of existing products, as well as more eco-friendly
brands.
The recession that began in the UK in 2008 is likely to have had a positive effect
on the detergents and cleaners market. This is largely due to the fact that
staying in and entertaining guests has increased in popularity as consumers
attempt to cut costs, and, therefore, household cleanliness has become more
important. The two consecutive summers of relatively wet weather in 2007 and
2008 also contributed to consumers spending more time in the home, and
market growth was higher in these 2 years than it was between 2004 and 2006,
when warmer climates were experienced.
The market is expected to experience year-on-year growth in the 5 years
ending 2013, although some of this will be cost driven. Key Note forecasts that
the value of the market will increase by 9.9% over this period to stand at
£2.42bn in 2013.
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