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Billabong International Ltd. - SWOT AnalysisPublished by: Datamonitor Published: Sep. 17, 2009 - 20 Pages Table of Contents
AbstractDatamonitor's Billabong International Ltd. - SWOT Analysis company profile is the essential source for top-level company data and information. Billabong International Ltd. - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.Billabong International (Billabong) is engaged in the marketing, distribution, wholesaling and retailing of apparel, accessories, eyewear, wetsuits and hardgoods in the boardsports sector. The company operates in Australia, North America, Europe, Japan, New Zealand, South Africa and Brazil. It is headquartered in Burleigh Heads, Australia and employs 3,500 people. The company recorded revenues of A$1,674.4 million ($1,252.5 million) during the financial year ended June 2009 (FY2009), an increase of 23.6% over 2008. The operating profit of the company was A$244.6 million ($183 million) in FY2009, a decrease of 9.6% compared to 2008. The net profit was A$152.8 million ($114.3 million) in FY2009, a decrease of 13.3% over 2008. Scope of the Report
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