Personal Hygiene in Turkey to 2013

Published by: Datamonitor

Published: Oct. 9, 2009 - 134 Pages

Table of Contents

Chapter 1 Executive Summary

Summary market level: personal hygiene

Summary category level: bath & shower products

Summary category level: deodorants

Summary category level: soap

Chapter 2 Introduction

What is this report about?

How to use this report

Market definition

Chapter 3 Market Overview

Value analysis (Turkish Lira), 2003-08

Value analysis (Turkish Lira), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 4 Leading Company Profiles

Unilever

Beiersdorf AG

Chapter 5 Category Analysis: Bath & shower products

Value analysis (Turkish Lira), 2003-08

Value analysis (Turkish Lira), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 6 Category Analysis: Deodorants

Value analysis (Turkish Lira), 2003-08

Value analysis (Turkish Lira), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 7 Category Analysis: Soap

Value analysis (Turkish Lira), 2003-08

Value analysis (Turkish Lira), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 8 Country Comparison

Value

Volume

Market share

Chapter 9 PESTLE Analysis

Summary

Political analysis

Economic analysis

Social analysis

Technological analysis

Legal analysis

Environmental analysis

Chapter 10 New Product Development

Product launches over time

Recent product launches

Chapter 11 Macroeconomic Profile

Macroeconomic indicators

Chapter 12 Research Methodology

Methodology overview

Secondary research

Market modeling

Creating an initial data model

Revising the initial data model

Creating a final estimate

Creating demographic value splits

Primary research

Data finalization

Ongoing research

Chapter 13 APPENDIX

Future readings

How to contact experts in your industry

Disclaimer

LIST OF FIGURES

Figure 1: Turkey personal hygiene value and value forecast, 2003-13 (TRYm, nominal prices)

Figure 2: Turkey personal hygiene category growth comparison, by value, 2003-13

Figure 3: Turkey personal hygiene volume and volume forecast, 2003-13 (units, million)

Figure 4: Turkey personal hygiene category growth comparison, by volume, 2003-13

Figure 5: Turkey personal hygiene company share, by value, 2007-08 (%)

Figure 6: Turkey personal hygiene distribution channels, by value, 2007-08 (%)

Figure 7: Turkey bath & shower products value and value forecast, 2003-13 (TRYm, nominal prices)

Figure 8: Turkey bath & shower products category growth comparison, by value, 2003-13

Figure 9: Turkey bath & shower products volume and volume forecast, 2003-13 (units, million)

Figure 10: Turkey bath & shower products category growth comparison, by volume, 2003-13

Figure 11: Turkey bath & shower products company share, by value, 2007-08 (%)

Figure 12: Turkey bath & shower products distribution channels, by value, 2007-08 (%)

Figure 13: Turkey deodorants value and value forecast, 2003-13 (TRYm, nominal prices)

Figure 14: Turkey deodorants category growth comparison, by value, 2003-13

Figure 15: Turkey deodorants volume and volume forecast, 2003-13 (units, million)

Figure 16: Turkey deodorants category growth comparison, by volume, 2003-13

Figure 17: Turkey deodorants company share, by value, 2007-08 (%)

Figure 18: Turkey deodorants distribution channels, by value, 2007-08 (%)

Figure 19: Turkey soap value and value forecast, 2003-13 (TRYm, nominal prices)

Figure 20: Turkey soap category growth comparison, by value, 2003-13

Figure 21: Turkey soap volume and volume forecast, 2003-13 (units, million)

Figure 22: Turkey soap category growth comparison, by volume, 2003-13

Figure 23: Turkey soap company share, by value, 2007-08 (%)

Figure 24: Turkey soap distribution channels, by value, 2007-08 (%)

Figure 25: Global personal hygiene market split (value terms, 2008), top five countries

Figure 26: Global personal hygiene market value, 2003-08, top five countries

Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries

Figure 28: Global personal hygiene market volume, 2003-08, top five countries

Figure 29: Annual data review process

LIST OF TABLES

Table 1: Personal hygiene category definitions

Table 2: Personal hygiene distribution channels

Table 3: Turkey personal hygiene value, 2003-08 (TRYm, nominal prices)

Table 4: Turkey personal hygiene value forecast, 2008-13 (TRYm, nominal prices)

Table 5: Turkey personal hygiene value, 2003-08 ($m, nominal prices)

Table 6: Turkey personal hygiene value forecast, 2008-13 ($m, nominal prices)

Table 7: Turkey personal hygiene volume, 2003-08 (units, million)

Table 8: Turkey personal hygiene volume forecast, 2008-13 (units, million)

Table 9: Turkey personal hygiene brand share, by value, 2007-08 (%)

Table 10: Turkey personal hygiene value, by brand 2007-08 (TRYm, nominal prices)

Table 11: Turkey personal hygiene company share by value, 2007-08 (%)

Table 12: Turkey personal hygiene value, by company, 2007-08 (TRYm, nominal prices)

Table 13: Turkey personal hygiene distribution channels, by value, 2007-08 (%)

Table 14: Turkey personal hygiene value, by distribution channel, 2007-08 (TRYm, nominal prices)

Table 15: Turkey personal hygiene expenditure per capita, 2003-08 (TRY, nominal prices)

Table 16: Turkey personal hygiene forecast expenditure per capita, 2008-13 (TRY, nominal prices)

Table 17: Turkey personal hygiene expenditure per capita, 2003-08 ($, nominal prices)

Table 18: Turkey personal hygiene forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 19: Turkey personal hygiene consumption per capita, 2003-08 (units)

Table 20: Turkey personal hygiene forecast consumption per capita, 2008-13 (units)

Table 21: Unilever key facts

Table 22: Beiersdorf AG key facts

Table 23: Turkey bath & shower products value, 2003-08 (TRYm, nominal prices)

Table 24: Turkey bath & shower products value forecast, 2008-13 (TRYm, nominal prices)

Table 25: Turkey bath & shower products value, 2003-08 ($m, nominal prices)

Table 26: Turkey bath & shower products value forecast, 2008-13 ($m, nominal prices)

Table 27: Turkey bath & shower products volume, 2003-08 (units, million)

Table 28: Turkey bath & shower products volume forecast, 2008-13 (units, million)

Table 29: Turkey bath & shower products brand share, by value, 2007-08 (%)

Table 30: Turkey bath & shower products value, by brand 2007-08 (TRYm, nominal prices)

Table 31: Turkey bath & shower products company share by value, 2007-08 (%)

Table 32: Turkey bath & shower products value, by company, 2007-08 (TRYm, nominal prices)

Table 33: Turkey bath & shower products distribution channels, by value, 2007-08 (%)

Table 34: Turkey bath & shower products value, by distribution channel, 2007-08 (TRYm, nominal prices)

Table 35: Turkey bath & shower products expenditure per capita, 2003-08 (TRY, nominal prices)

Table 36: Turkey bath & shower products forecast expenditure per capita, 2008-13 (TRY, nominal prices)

Table 37: Turkey bath & shower products expenditure per capita, 2003-08 ($, nominal prices)

Table 38: Turkey bath & shower products forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 39: Turkey bath & shower products consumption per capita, 2003-08 (units)

Table 40: Turkey bath & shower products forecast consumption per capita, 2008-13 (units)

Table 41: Turkey deodorants value, 2003-08 (TRYm, nominal prices)

Table 42: Turkey deodorants value forecast, 2008-13 (TRYm, nominal prices)

Table 43: Turkey deodorants value, 2003-08 ($m, nominal prices)

Table 44: Turkey deodorants value forecast, 2008-13 ($m, nominal prices)

Table 45: Turkey deodorants volume, 2003-08 (units, million)

Table 46: Turkey deodorants volume forecast, 2008-13 (units, million)

Table 47: Turkey deodorants brand share, by value, 2007-08 (%)

Table 48: Turkey deodorants value, by brand 2007-08 (TRYm, nominal prices)

Table 49: Turkey deodorants company share by value, 2007-08 (%)

Table 50: Turkey deodorants value, by company, 2007-08 (TRYm, nominal prices)

Table 51: Turkey deodorants distribution channels, by value, 2007-08 (%)

Table 52: Turkey deodorants value, by distribution channel, 2007-08 (TRYm, nominal prices)

Table 53: Turkey deodorants expenditure per capita, 2003-08 (TRY, nominal prices)

Table 54: Turkey deodorants forecast expenditure per capita, 2008-13 (TRY, nominal prices)

Table 55: Turkey deodorants expenditure per capita, 2003-08 ($, nominal prices)

Table 56: Turkey deodorants forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 57: Turkey deodorants consumption per capita, 2003-08 (units)

Table 58: Turkey deodorants forecast consumption per capita, 2008-13 (units)

Table 59: Turkey soap value, 2003-08 (TRYm, nominal prices)

Table 60: Turkey soap value forecast, 2008-13 (TRYm, nominal prices)

Table 61: Turkey soap value, 2003-08 ($m, nominal prices)

Table 62: Turkey soap value forecast, 2008-13 ($m, nominal prices)

Table 63: Turkey soap volume, 2003-08 (units, million)

Table 64: Turkey soap volume forecast, 2008-13 (units, million)

Table 65: Turkey soap brand share, by value, 2007-08 (%)

Table 66: Turkey soap value, by brand 2007-08 (TRYm, nominal prices)

Table 67: Turkey soap company share by value, 2007-08 (%)

Table 68: Turkey soap value, by company, 2007-08 (TRYm, nominal prices)

Table 69: Turkey soap distribution channels, by value, 2007-08 (%)

Table 70: Turkey soap value, by distribution channel, 2007-08 (TRYm, nominal prices)

Table 71: Turkey soap expenditure per capita, 2003-08 (TRY, nominal prices)

Table 72: Turkey soap forecast expenditure per capita, 2008-13 (TRY, nominal prices)

Table 73: Turkey soap expenditure per capita, 2003-08 ($, nominal prices)

Table 74: Turkey soap forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 75: Turkey soap consumption per capita, 2003-08 (units)

Table 76: Turkey soap forecast consumption per capita, 2008-13 (units)

Table 77: Global personal hygiene market value, 2008

Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries

Table 79: Global personal hygiene market volume, 2008

Table 80: Global personal hygiene market split (volume terms, 2008), top five countries

Table 81: Leading players, top five countries

Table 82: Analysis of Turkey’s political landscape

Table 83: Analysis of Turkey’s economy

Table 84: Analysis of Turkey’s social system

Table 85: Analysis of Turkey’s technology landscape

Table 86: Patents received from the US Patent and Trademark Office by country

Table 87: Analysis of Turkey’s legal landscape

Table 88: Analysis of Turkey’s environmental landscape

Table 89: Turkey personal hygiene new product launches reports, by company (top five companies), 2008

Table 90: Turkey personal hygiene new product launches SKUs, by company (top five companies), 2008

Table 91: Turkey personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008

Table 92: Turkey personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008

Table 93: Turkey personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008

Table 94: Turkey personal hygiene new product launches (reports) - Recent five launches (2008)

Table 95: Turkey population, by age group, 2003-08 (millions)

Table 96: Turkey population forecast, by age group, 2008-13 (millions)

Table 97: Turkey population, by gender, 2003-08 (millions)

Table 98: Turkey population forecast, by gender, 2008-13 (millions)

Table 99: Turkey nominal GDP, 2003-08 (TRYbn, nominal prices)

Table 100: Turkey nominal GDP forecast, 2008-13 (TRYbn, nominal prices)

Table 101: Turkey real GDP, 2003-08 (TRYbn, 2000 prices)

Table 102: Turkey real GDP forecast, 2008-13 (TRYbn, 2000 prices)

Table 103: Turkey real GDP, 2003-08 ($bn, 2000 prices)

Table 104: Turkey real GDP forecast, 2008-13 ($bn, 2000 prices)

Table 105: Turkey consumer price index, 2003-08 (2000=100)

Table 106: Turkey consumer price index, 2008-13 (2000=100)

Abstract

• Contains information on three categories: deodorants, soap and bath & shower products
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008
• Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

• Develop business strategies by understanding the quantitative trends within the personal hygiene market in Turkey
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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