Personal Hygiene in Taiwan to 2013

Published by: Datamonitor

Published: Oct. 9, 2009 - 137 Pages

Table of Contents

Chapter 1 Executive Summary

Summary market level: personal hygiene

Summary category level: bath & shower products

Summary category level: deodorants

Summary category level: soap

Chapter 2 Introduction

What is this report about?

How to use this report

Market definition

Chapter 3 Market Overview

Value analysis (New Taiwan Dollar), 2003-08

Value analysis (New Taiwan Dollar), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 4 Leading Company Profiles

Unilever

Procter & Gamble Company, The

Chapter 5 Category Analysis: Bath & shower products

Value analysis (New Taiwan Dollar), 2003-08

Value analysis (New Taiwan Dollar), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 6 Category Analysis: Deodorants

Value analysis (New Taiwan Dollar), 2003-08

Value analysis (New Taiwan Dollar), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 7 Category Analysis: Soap

Value analysis (New Taiwan Dollar), 2003-08

Value analysis (New Taiwan Dollar), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 8 Country Comparison

Value

Volume

Market share

Chapter 9 PESTLE Analysis

Summary

Political analysis

Economic analysis

Social analysis

Technological analysis

Legal analysis

Environmental analysis

Chapter 10 New Product Development

Product launches over time

Recent product launches

Chapter 11 Macroeconomic Profile

Macroeconomic indicators

Chapter 12 Research Methodology

Methodology overview

Secondary research

Market modeling

Creating an initial data model

Revising the initial data model

Creating a final estimate

Creating demographic value splits

Primary research

Data finalization

Ongoing research

Chapter 13 APPENDIX

Future readings

How to contact experts in your industry

Disclaimer

LIST OF FIGURES

Figure 1: Taiwan personal hygiene value and value forecast, 2003-13 (NT$m, nominal prices)

Figure 2: Taiwan personal hygiene category growth comparison, by value, 2003-13

Figure 3: Taiwan personal hygiene volume and volume forecast, 2003-13 (units, million)

Figure 4: Taiwan personal hygiene category growth comparison, by volume, 2003-13

Figure 5: Taiwan personal hygiene company share, by value, 2007-08 (%)

Figure 6: Taiwan personal hygiene distribution channels, by value, 2007-08 (%)

Figure 7: Taiwan bath & shower products value and value forecast, 2003-13 (NT$m, nominal prices)

Figure 8: Taiwan bath & shower products category growth comparison, by value, 2003-13

Figure 9: Taiwan bath & shower products volume and volume forecast, 2003-13 (units, million)

Figure 10: Taiwan bath & shower products category growth comparison, by volume, 2003-13

Figure 11: Taiwan bath & shower products company share, by value, 2007-08 (%)

Figure 12: Taiwan bath & shower products distribution channels, by value, 2007-08 (%)

Figure 13: Taiwan deodorants value and value forecast, 2003-13 (NT$m, nominal prices)

Figure 14: Taiwan deodorants category growth comparison, by value, 2003-13

Figure 15: Taiwan deodorants volume and volume forecast, 2003-13 (units, million)

Figure 16: Taiwan deodorants category growth comparison, by volume, 2003-13

Figure 17: Taiwan deodorants company share, by value, 2007-08 (%)

Figure 18: Taiwan deodorants distribution channels, by value, 2007-08 (%)

Figure 19: Taiwan soap value and value forecast, 2003-13 (NT$m, nominal prices)

Figure 20: Taiwan soap category growth comparison, by value, 2003-13

Figure 21: Taiwan soap volume and volume forecast, 2003-13 (units, million)

Figure 22: Taiwan soap category growth comparison, by volume, 2003-13

Figure 23: Taiwan soap company share, by value, 2007-08 (%)

Figure 24: Taiwan soap distribution channels, by value, 2007-08 (%)

Figure 25: Global personal hygiene market split (value terms, 2008), top five countries

Figure 26: Global personal hygiene market value, 2003-08, top five countries

Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries

Figure 28: Global personal hygiene market volume, 2003-08, top five countries

Figure 29: Annual data review process

LIST OF TABLES

Table 1: Personal hygiene category definitions

Table 2: Personal hygiene distribution channels

Table 3: Taiwan personal hygiene value, 2003-08 (NT$m, nominal prices)

Table 4: Taiwan personal hygiene value forecast, 2008-13 (NT$m, nominal prices)

Table 5: Taiwan personal hygiene value, 2003-08 ($m, nominal prices)

Table 6: Taiwan personal hygiene value forecast, 2008-13 ($m, nominal prices)

Table 7: Taiwan personal hygiene volume, 2003-08 (units, million)

Table 8: Taiwan personal hygiene volume forecast, 2008-13 (units, million)

Table 9: Taiwan personal hygiene brand share, by value, 2007-08 (%)

Table 10: Taiwan personal hygiene value, by brand 2007-08 (NT$m, nominal prices)

Table 11: Taiwan personal hygiene company share by value, 2007-08 (%)

Table 12: Taiwan personal hygiene value, by company, 2007-08 (NT$m, nominal prices)

Table 13: Taiwan personal hygiene distribution channels, by value, 2007-08 (%)

Table 14: Taiwan personal hygiene value, by distribution channel, 2007-08 (NT$m, nominal prices)

Table 15: Taiwan personal hygiene expenditure per capita, 2003-08 (NT$, nominal prices)

Table 16: Taiwan personal hygiene forecast expenditure per capita, 2008-13 (NT$, nominal prices)

Table 17: Taiwan personal hygiene expenditure per capita, 2003-08 ($, nominal prices)

Table 18: Taiwan personal hygiene forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 19: Taiwan personal hygiene consumption per capita, 2003-08 (units)

Table 20: Taiwan personal hygiene forecast consumption per capita, 2008-13 (units)

Table 21: Unilever key facts

Table 22: Procter & Gamble Company, The key facts

Table 23: Taiwan bath & shower products value, 2003-08 (NT$m, nominal prices)

Table 24: Taiwan bath & shower products value forecast, 2008-13 (NT$m, nominal prices)

Table 25: Taiwan bath & shower products value, 2003-08 ($m, nominal prices)

Table 26: Taiwan bath & shower products value forecast, 2008-13 ($m, nominal prices)

Table 27: Taiwan bath & shower products volume, 2003-08 (units, million)

Table 28: Taiwan bath & shower products volume forecast, 2008-13 (units, million)

Table 29: Taiwan bath & shower products brand share, by value, 2007-08 (%)

Table 30: Taiwan bath & shower products value, by brand 2007-08 (NT$m, nominal prices)

Table 31: Taiwan bath & shower products company share by value, 2007-08 (%)

Table 32: Taiwan bath & shower products value, by company, 2007-08 (NT$m, nominal prices)

Table 33: Taiwan bath & shower products distribution channels, by value, 2007-08 (%)

Table 34: Taiwan bath & shower products value, by distribution channel, 2007-08 (NT$m, nominal prices)

Table 35: Taiwan bath & shower products expenditure per capita, 2003-08 (NT$, nominal prices)

Table 36: Taiwan bath & shower products forecast expenditure per capita, 2008-13 (NT$, nominal prices)

Table 37: Taiwan bath & shower products expenditure per capita, 2003-08 ($, nominal prices)

Table 38: Taiwan bath & shower products forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 39: Taiwan bath & shower products consumption per capita, 2003-08 (units)

Table 40: Taiwan bath & shower products forecast consumption per capita, 2008-13 (units)

Table 41: Taiwan deodorants value, 2003-08 (NT$m, nominal prices)

Table 42: Taiwan deodorants value forecast, 2008-13 (NT$m, nominal prices)

Table 43: Taiwan deodorants value, 2003-08 ($m, nominal prices)

Table 44: Taiwan deodorants value forecast, 2008-13 ($m, nominal prices)

Table 45: Taiwan deodorants volume, 2003-08 (units, million)

Table 46: Taiwan deodorants volume forecast, 2008-13 (units, million)

Table 47: Taiwan deodorants brand share, by value, 2007-08 (%)

Table 48: Taiwan deodorants value, by brand 2007-08 (NT$m, nominal prices)

Table 49: Taiwan deodorants company share by value, 2007-08 (%)

Table 50: Taiwan deodorants value, by company, 2007-08 (NT$m, nominal prices)

Table 51: Taiwan deodorants distribution channels, by value, 2007-08 (%)

Table 52: Taiwan deodorants value, by distribution channel, 2007-08 (NT$m, nominal prices)

Table 53: Taiwan deodorants expenditure per capita, 2003-08 (NT$, nominal prices)

Table 54: Taiwan deodorants forecast expenditure per capita, 2008-13 (NT$, nominal prices)

Table 55: Taiwan deodorants expenditure per capita, 2003-08 ($, nominal prices)

Table 56: Taiwan deodorants forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 57: Taiwan deodorants consumption per capita, 2003-08 (units)

Table 58: Taiwan deodorants forecast consumption per capita, 2008-13 (units)

Table 59: Taiwan soap value, 2003-08 (NT$m, nominal prices)

Table 60: Taiwan soap value forecast, 2008-13 (NT$m, nominal prices)

Table 61: Taiwan soap value, 2003-08 ($m, nominal prices)

Table 62: Taiwan soap value forecast, 2008-13 ($m, nominal prices)

Table 63: Taiwan soap volume, 2003-08 (units, million)

Table 64: Taiwan soap volume forecast, 2008-13 (units, million)

Table 65: Taiwan soap brand share, by value, 2007-08 (%)

Table 66: Taiwan soap value, by brand 2007-08 (NT$m, nominal prices)

Table 67: Taiwan soap company share by value, 2007-08 (%)

Table 68: Taiwan soap value, by company, 2007-08 (NT$m, nominal prices)

Table 69: Taiwan soap distribution channels, by value, 2007-08 (%)

Table 70: Taiwan soap value, by distribution channel, 2007-08 (NT$m, nominal prices)

Table 71: Taiwan soap expenditure per capita, 2003-08 (NT$, nominal prices)

Table 72: Taiwan soap forecast expenditure per capita, 2008-13 (NT$, nominal prices)

Table 73: Taiwan soap expenditure per capita, 2003-08 ($, nominal prices)

Table 74: Taiwan soap forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 75: Taiwan soap consumption per capita, 2003-08 (units)

Table 76: Taiwan soap forecast consumption per capita, 2008-13 (units)

Table 77: Global personal hygiene market value, 2008

Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries

Table 79: Global personal hygiene market volume, 2008

Table 80: Global personal hygiene market split (volume terms, 2008), top five countries

Table 81: Leading players, top five countries

Table 82: Analysis of Taiwan’s political landscape

Table 83: Analysis of Taiwan’s economy

Table 84: Analysis of Taiwan’s social system

Table 85: Analysis of Taiwan’s technology landscape

Table 86: Analysis of Taiwan’s legal landscape

Table 87: Analysis of Taiwan’s environmental landscape

Table 88: Taiwan personal hygiene new product launches reports, by company (top five companies), 2008

Table 89: Taiwan personal hygiene new product launches SKUs, by company (top five companies), 2008

Table 90: Taiwan personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008

Table 91: Taiwan personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008

Table 92: Taiwan personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008

Table 93: Taiwan personal hygiene new product launches (reports) - Recent five launches (2008)

Table 94: Taiwan population, by age group, 2003-08 (millions)

Table 95: Taiwan population forecast, by age group, 2008-13 (millions)

Table 96: Taiwan population, by gender, 2003-08 (millions)

Table 97: Taiwan population forecast, by gender, 2008-13 (millions)

Table 98: Taiwan nominal GDP, 2003-08 (NT$bn, nominal prices)

Table 99: Taiwan nominal GDP forecast, 2008-13 (NT$bn, nominal prices)

Table 100: Taiwan real GDP, 2003-08 (NT$bn, 2000 prices)

Table 101: Taiwan real GDP forecast, 2008-13 (NT$bn, 2000 prices)

Table 102: Taiwan real GDP, 2003-08 ($bn, 2000 prices)

Table 103: Taiwan real GDP forecast, 2008-13 ($bn, 2000 prices)

Table 104: Taiwan consumer price index, 2003-08 (2000=100)

Table 105: Taiwan consumer price index, 2008-13 (2000=100)

Abstract

• Contains information on three categories: deodorants, soap and bath & shower products
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008
• Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

• Develop business strategies by understanding the quantitative trends within the personal hygiene market in Taiwan
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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