Personal Hygiene in Portugal to 2013

Published by: Datamonitor

Published: Oct. 9, 2009 - 135 Pages

Table of Contents

Chapter 1 Executive Summary

Summary market level: personal hygiene

Summary category level: bath & shower products

Summary category level: deodorants

Summary category level: soap

Chapter 2 Introduction

What is this report about?

How to use this report

Market definition

Chapter 3 Market Overview

Value analysis (Euro), 2003-08

Value analysis (Euro), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 4 Leading Company Profiles

Unilever

Beiersdorf AG

Chapter 5 Category Analysis: Bath & shower products

Value analysis (Euro), 2003-08

Value analysis (Euro), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 6 Category Analysis: Deodorants

Value analysis (Euro), 2003-08

Value analysis (Euro), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 7 Category Analysis: Soap

Value analysis (Euro), 2003-08

Value analysis (Euro), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 8 Country Comparison

Value

Volume

Market share

Chapter 9 PESTLE Analysis

Summary

Political analysis

Economic analysis

Social analysis

Technology analysis

Legal analysis

Environmental analysis

Chapter 10 New Product Development

Product launches over time

Recent product launches

Chapter 11 Macroeconomic Profile

Macroeconomic indicators

Chapter 12 Research Methodology

Methodology overview

Secondary research

Market modeling

Creating an initial data model

Revising the initial data model

Creating a final estimate

Creating demographic value splits

Primary research

Data finalization

Ongoing research

Chapter 13 APPENDIX

Future readings

How to contact experts in your industry

Disclaimer

LIST OF FIGURES

Figure 1: Portugal personal hygiene value and value forecast, 2003-13 (€m, nominal prices)

Figure 2: Portugal personal hygiene category growth comparison, by value, 2003-13

Figure 3: Portugal personal hygiene volume and volume forecast, 2003-13 (units, million)

Figure 4: Portugal personal hygiene category growth comparison, by volume, 2003-13

Figure 5: Portugal personal hygiene company share, by value, 2007-08 (%)

Figure 6: Portugal personal hygiene distribution channels, by value, 2007-08 (%)

Figure 7: Portugal bath & shower products value and value forecast, 2003-13 (€m, nominal prices)

Figure 8: Portugal bath & shower products category growth comparison, by value, 2003-13

Figure 9: Portugal bath & shower products volume and volume forecast, 2003-13 (units, million)

Figure 10: Portugal bath & shower products category growth comparison, by volume, 2003-13

Figure 11: Portugal bath & shower products company share, by value, 2007-08 (%)

Figure 12: Portugal bath & shower products distribution channels, by value, 2007-08 (%)

Figure 13: Portugal deodorants value and value forecast, 2003-13 (€m, nominal prices)

Figure 14: Portugal deodorants category growth comparison, by value, 2003-13

Figure 15: Portugal deodorants volume and volume forecast, 2003-13 (units, million)

Figure 16: Portugal deodorants category growth comparison, by volume, 2003-13

Figure 17: Portugal deodorants company share, by value, 2007-08 (%)

Figure 18: Portugal deodorants distribution channels, by value, 2007-08 (%)

Figure 19: Portugal soap value and value forecast, 2003-13 (€m, nominal prices)

Figure 20: Portugal soap category growth comparison, by value, 2003-13

Figure 21: Portugal soap volume and volume forecast, 2003-13 (units, million)

Figure 22: Portugal soap category growth comparison, by volume, 2003-13

Figure 23: Portugal soap company share, by value, 2007-08 (%)

Figure 24: Portugal soap distribution channels, by value, 2007-08 (%)

Figure 25: Global personal hygiene market split (value terms, 2008), top five countries

Figure 26: Global personal hygiene market value, 2003-08, top five countries

Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries

Figure 28: Global personal hygiene market volume, 2003-08, top five countries

Figure 29: Annual data review process

LIST OF TABLES

Table 1: Personal hygiene category definitions

Table 2: Personal hygiene distribution channels

Table 3: Portugal personal hygiene value, 2003-08 (€m, nominal prices)

Table 4: Portugal personal hygiene value forecast, 2008-13 (€m, nominal prices)

Table 5: Portugal personal hygiene value, 2003-08 ($m, nominal prices)

Table 6: Portugal personal hygiene value forecast, 2008-13 ($m, nominal prices)

Table 7: Portugal personal hygiene volume, 2003-08 (units, million)

Table 8: Portugal personal hygiene volume forecast, 2008-13 (units, million)

Table 9: Portugal personal hygiene brand share, by value, 2007-08 (%)

Table 10: Portugal personal hygiene value, by brand 2007-08 (€m, nominal prices)

Table 11: Portugal personal hygiene company share by value, 2007-08 (%)

Table 12: Portugal personal hygiene value, by company, 2007-08 (€m, nominal prices)

Table 13: Portugal personal hygiene distribution channels, by value, 2007-08 (%)

Table 14: Portugal personal hygiene value, by distribution channel, 2007-08 (€m, nominal prices)

Table 15: Portugal personal hygiene expenditure per capita, 2003-08 (€, nominal prices)

Table 16: Portugal personal hygiene forecast expenditure per capita, 2008-13 (€, nominal prices)

Table 17: Portugal personal hygiene expenditure per capita, 2003-08 ($, nominal prices)

Table 18: Portugal personal hygiene forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 19: Portugal personal hygiene consumption per capita, 2003-08 (units)

Table 20: Portugal personal hygiene forecast consumption per capita, 2008-13 (units)

Table 21: Unilever key facts

Table 22: Beiersdorf AG key facts

Table 23: Portugal bath & shower products value, 2003-08 (€m, nominal prices)

Table 24: Portugal bath & shower products value forecast, 2008-13 (€m, nominal prices)

Table 25: Portugal bath & shower products value, 2003-08 ($m, nominal prices)

Table 26: Portugal bath & shower products value forecast, 2008-13 ($m, nominal prices)

Table 27: Portugal bath & shower products volume, 2003-08 (units, million)

Table 28: Portugal bath & shower products volume forecast, 2008-13 (units, million)

Table 29: Portugal bath & shower products brand share, by value, 2007-08 (%)

Table 30: Portugal bath & shower products value, by brand 2007-08 (€m, nominal prices)

Table 31: Portugal bath & shower products company share by value, 2007-08 (%)

Table 32: Portugal bath & shower products value, by company, 2007-08 (€m, nominal prices)

Table 33: Portugal bath & shower products distribution channels, by value, 2007-08 (%)

Table 34: Portugal bath & shower products value, by distribution channel, 2007-08 (€m, nominal prices)

Table 35: Portugal bath & shower products expenditure per capita, 2003-08 (€, nominal prices)

Table 36: Portugal bath & shower products forecast expenditure per capita, 2008-13 (€, nominal prices)

Table 37: Portugal bath & shower products expenditure per capita, 2003-08 ($, nominal prices)

Table 38: Portugal bath & shower products forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 39: Portugal bath & shower products consumption per capita, 2003-08 (units)

Table 40: Portugal bath & shower products forecast consumption per capita, 2008-13 (units)

Table 41: Portugal deodorants value, 2003-08 (€m, nominal prices)

Table 42: Portugal deodorants value forecast, 2008-13 (€m, nominal prices)

Table 43: Portugal deodorants value, 2003-08 ($m, nominal prices)

Table 44: Portugal deodorants value forecast, 2008-13 ($m, nominal prices)

Table 45: Portugal deodorants volume, 2003-08 (units, million)

Table 46: Portugal deodorants volume forecast, 2008-13 (units, million)

Table 47: Portugal deodorants brand share, by value, 2007-08 (%)

Table 48: Portugal deodorants value, by brand 2007-08 (€m, nominal prices)

Table 49: Portugal deodorants company share by value, 2007-08 (%)

Table 50: Portugal deodorants value, by company, 2007-08 (€m, nominal prices)

Table 51: Portugal deodorants distribution channels, by value, 2007-08 (%)

Table 52: Portugal deodorants value, by distribution channel, 2007-08 (€m, nominal prices)

Table 53: Portugal deodorants expenditure per capita, 2003-08 (€, nominal prices)

Table 54: Portugal deodorants forecast expenditure per capita, 2008-13 (€, nominal prices)

Table 55: Portugal deodorants expenditure per capita, 2003-08 ($, nominal prices)

Table 56: Portugal deodorants forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 57: Portugal deodorants consumption per capita, 2003-08 (units)

Table 58: Portugal deodorants forecast consumption per capita, 2008-13 (units)

Table 59: Portugal soap value, 2003-08 (€m, nominal prices)

Table 60: Portugal soap value forecast, 2008-13 (€m, nominal prices)

Table 61: Portugal soap value, 2003-08 ($m, nominal prices)

Table 62: Portugal soap value forecast, 2008-13 ($m, nominal prices)

Table 63: Portugal soap volume, 2003-08 (units, million)

Table 64: Portugal soap volume forecast, 2008-13 (units, million)

Table 65: Portugal soap brand share, by value, 2007-08 (%)

Table 66: Portugal soap value, by brand 2007-08 (€m, nominal prices)

Table 67: Portugal soap company share by value, 2007-08 (%)

Table 68: Portugal soap value, by company, 2007-08 (€m, nominal prices)

Table 69: Portugal soap distribution channels, by value, 2007-08 (%)

Table 70: Portugal soap value, by distribution channel, 2007-08 (€m, nominal prices)

Table 71: Portugal soap expenditure per capita, 2003-08 (€, nominal prices)

Table 72: Portugal soap forecast expenditure per capita, 2008-13 (€, nominal prices)

Table 73: Portugal soap expenditure per capita, 2003-08 ($, nominal prices)

Table 74: Portugal soap forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 75: Portugal soap consumption per capita, 2003-08 (units)

Table 76: Portugal soap forecast consumption per capita, 2008-13 (units)

Table 77: Global personal hygiene market value, 2008

Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries

Table 79: Global personal hygiene market volume, 2008

Table 80: Global personal hygiene market split (volume terms, 2008), top five countries

Table 81: Leading players, top five countries

Table 82: Analysis of Portuguese political landscape

Table 83: Analysis of the Portuguese economy

Table 84: Analysis of the Portuguese social system

Table 85: Analysis of Portuguese technology landscape

Table 86: Patents granted by the US Patent and Trademark Office to Portugal compared with major developed countries, 2003-06

Table 87: Analysis of Portuguese legal landscape

Table 88: Analysis of Portuguese environmental landscape

Table 89: Portugal personal hygiene new product launches reports, by company (top five companies), 2008

Table 90: Portugal personal hygiene new product launches SKUs, by company (top five companies), 2008

Table 91: Portugal personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008

Table 92: Portugal personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008

Table 93: Portugal personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008

Table 94: Portugal personal hygiene new product launches (reports) - Recent five launches (2008)

Table 95: Portugal population, by age group, 2003-08 (millions)

Table 96: Portugal population forecast, by age group, 2008-13 (millions)

Table 97: Portugal population, by gender, 2003-08 (millions)

Table 98: Portugal population forecast, by gender, 2008-13 (millions)

Table 99: Portugal nominal GDP, 2003-08 (€bn, nominal prices)

Table 100: Portugal nominal GDP forecast, 2008-13 (€bn, nominal prices)

Table 101: Portugal real GDP, 2003-08 (€bn, 2000 prices)

Table 102: Portugal real GDP forecast, 2008-13 (€bn, 2000 prices)

Table 103: Portugal real GDP, 2003-08 ($bn, 2000 prices)

Table 104: Portugal real GDP forecast, 2008-13 ($bn, 2000 prices)

Table 105: Portugal consumer price index, 2003-08 (2000=100)

Table 106: Portugal consumer price index, 2008-13 (2000=100)

Abstract

• Contains information on three categories: deodorants, soap and bath & shower products
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008
• Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

• Develop business strategies by understanding the quantitative trends within the personal hygiene market in Portugal
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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