Personal Hygiene in Norway to 2013

Published by: Datamonitor

Published: Oct. 9, 2009 - 136 Pages

Table of Contents

Chapter 1 Executive Summary

Summary market level: personal hygiene

Summary category level: bath & shower products

Summary category level: deodorants

Summary category level: soap

Chapter 2 Introduction

What is this report about?

How to use this report

Market definition

Chapter 3 Market Overview

Value analysis (Norwegian Krone), 2003-08

Value analysis (Norwegian Krone), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 4 Leading Company Profiles

Unilever

Beiersdorf AG

Chapter 5 Category Analysis: Bath & shower products

Value analysis (Norwegian Krone), 2003-08

Value analysis (Norwegian Krone), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 6 Category Analysis: Deodorants

Value analysis (Norwegian Krone), 2003-08

Value analysis (Norwegian Krone), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 7 Category Analysis: Soap

Value analysis (Norwegian Krone), 2003-08

Value analysis (Norwegian Krone), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 8 Country Comparison

Value

Volume

Market share

Chapter 9 PESTLE Analysis

Summary

Political analysis

Economic analysis

Social analysis

Technological analysis

Legal analysis

Environmental analysis

Chapter 10 New Product Development

Product launches over time

Recent product launches

Chapter 11 Macroeconomic Profile

Macroeconomic indicators

Chapter 12 Research Methodology

Methodology overview

Secondary research

Market modeling

Creating an initial data model

Revising the initial data model

Creating a final estimate

Creating demographic value splits

Primary research

Data finalization

Ongoing research

Chapter 13 APPENDIX

Future readings

How to contact experts in your industry

Disclaimer

LIST OF FIGURES

Figure 1: Norway personal hygiene value and value forecast, 2003-13 (NOKm, nominal prices)

Figure 2: Norway personal hygiene category growth comparison, by value, 2003-13

Figure 3: Norway personal hygiene volume and volume forecast, 2003-13 (units, million)

Figure 4: Norway personal hygiene category growth comparison, by volume, 2003-13

Figure 5: Norway personal hygiene company share, by value, 2007-08 (%)

Figure 6: Norway personal hygiene distribution channels, by value, 2007-08 (%)

Figure 7: Norway bath & shower products value and value forecast, 2003-13 (NOKm, nominal prices)

Figure 8: Norway bath & shower products category growth comparison, by value, 2003-13

Figure 9: Norway bath & shower products volume and volume forecast, 2003-13 (units, million)

Figure 10: Norway bath & shower products category growth comparison, by volume, 2003-13

Figure 11: Norway bath & shower products company share, by value, 2007-08 (%)

Figure 12: Norway bath & shower products distribution channels, by value, 2007-08 (%)

Figure 13: Norway deodorants value and value forecast, 2003-13 (NOKm, nominal prices)

Figure 14: Norway deodorants category growth comparison, by value, 2003-13

Figure 15: Norway deodorants volume and volume forecast, 2003-13 (units, million)

Figure 16: Norway deodorants category growth comparison, by volume, 2003-13

Figure 17: Norway deodorants company share, by value, 2007-08 (%)

Figure 18: Norway deodorants distribution channels, by value, 2007-08 (%)

Figure 19: Norway soap value and value forecast, 2003-13 (NOKm, nominal prices)

Figure 20: Norway soap category growth comparison, by value, 2003-13

Figure 21: Norway soap volume and volume forecast, 2003-13 (units, million)

Figure 22: Norway soap category growth comparison, by volume, 2003-13

Figure 23: Norway soap company share, by value, 2007-08 (%)

Figure 24: Norway soap distribution channels, by value, 2007-08 (%)

Figure 25: Global personal hygiene market split (value terms, 2008), top five countries

Figure 26: Global personal hygiene market value, 2003-08, top five countries

Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries

Figure 28: Global personal hygiene market volume, 2003-08, top five countries

Figure 29: Annual data review process

LIST OF TABLES

Table 1: Personal hygiene category definitions

Table 2: Personal hygiene distribution channels

Table 3: Norway personal hygiene value, 2003-08 (NOKm, nominal prices)

Table 4: Norway personal hygiene value forecast, 2008-13 (NOKm, nominal prices)

Table 5: Norway personal hygiene value, 2003-08 ($m, nominal prices)

Table 6: Norway personal hygiene value forecast, 2008-13 ($m, nominal prices)

Table 7: Norway personal hygiene volume, 2003-08 (units, million)

Table 8: Norway personal hygiene volume forecast, 2008-13 (units, million)

Table 9: Norway personal hygiene brand share, by value, 2007-08 (%)

Table 10: Norway personal hygiene value, by brand 2007-08 (NOKm, nominal prices)

Table 11: Norway personal hygiene company share by value, 2007-08 (%)

Table 12: Norway personal hygiene value, by company, 2007-08 (NOKm, nominal prices)

Table 13: Norway personal hygiene distribution channels, by value, 2007-08 (%)

Table 14: Norway personal hygiene value, by distribution channel, 2007-08 (NOKm, nominal prices)

Table 15: Norway personal hygiene expenditure per capita, 2003-08 (NOK, nominal prices)

Table 16: Norway personal hygiene forecast expenditure per capita, 2008-13 (NOK, nominal prices)

Table 17: Norway personal hygiene expenditure per capita, 2003-08 ($, nominal prices)

Table 18: Norway personal hygiene forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 19: Norway personal hygiene consumption per capita, 2003-08 (units)

Table 20: Norway personal hygiene forecast consumption per capita, 2008-13 (units)

Table 21: Unilever key facts

Table 22: Beiersdorf AG key facts

Table 23: Norway bath & shower products value, 2003-08 (NOKm, nominal prices)

Table 24: Norway bath & shower products value forecast, 2008-13 (NOKm, nominal prices)

Table 25: Norway bath & shower products value, 2003-08 ($m, nominal prices)

Table 26: Norway bath & shower products value forecast, 2008-13 ($m, nominal prices)

Table 27: Norway bath & shower products volume, 2003-08 (units, million)

Table 28: Norway bath & shower products volume forecast, 2008-13 (units, million)

Table 29: Norway bath & shower products brand share, by value, 2007-08 (%)

Table 30: Norway bath & shower products value, by brand 2007-08 (NOKm, nominal prices)

Table 31: Norway bath & shower products company share by value, 2007-08 (%)

Table 32: Norway bath & shower products value, by company, 2007-08 (NOKm, nominal prices)

Table 33: Norway bath & shower products distribution channels, by value, 2007-08 (%)

Table 34: Norway bath & shower products value, by distribution channel, 2007-08 (NOKm, nominal prices)

Table 35: Norway bath & shower products expenditure per capita, 2003-08 (NOK, nominal prices)

Table 36: Norway bath & shower products forecast expenditure per capita, 2008-13 (NOK, nominal prices)

Table 37: Norway bath & shower products expenditure per capita, 2003-08 ($, nominal prices)

Table 38: Norway bath & shower products forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 39: Norway bath & shower products consumption per capita, 2003-08 (units)

Table 40: Norway bath & shower products forecast consumption per capita, 2008-13 (units)

Table 41: Norway deodorants value, 2003-08 (NOKm, nominal prices)

Table 42: Norway deodorants value forecast, 2008-13 (NOKm, nominal prices)

Table 43: Norway deodorants value, 2003-08 ($m, nominal prices)

Table 44: Norway deodorants value forecast, 2008-13 ($m, nominal prices)

Table 45: Norway deodorants volume, 2003-08 (units, million)

Table 46: Norway deodorants volume forecast, 2008-13 (units, million)

Table 47: Norway deodorants brand share, by value, 2007-08 (%)

Table 48: Norway deodorants value, by brand 2007-08 (NOKm, nominal prices)

Table 49: Norway deodorants company share by value, 2007-08 (%)

Table 50: Norway deodorants value, by company, 2007-08 (NOKm, nominal prices)

Table 51: Norway deodorants distribution channels, by value, 2007-08 (%)

Table 52: Norway deodorants value, by distribution channel, 2007-08 (NOKm, nominal prices)

Table 53: Norway deodorants expenditure per capita, 2003-08 (NOK, nominal prices)

Table 54: Norway deodorants forecast expenditure per capita, 2008-13 (NOK, nominal prices)

Table 55: Norway deodorants expenditure per capita, 2003-08 ($, nominal prices)

Table 56: Norway deodorants forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 57: Norway deodorants consumption per capita, 2003-08 (units)

Table 58: Norway deodorants forecast consumption per capita, 2008-13 (units)

Table 59: Norway soap value, 2003-08 (NOKm, nominal prices)

Table 60: Norway soap value forecast, 2008-13 (NOKm, nominal prices)

Table 61: Norway soap value, 2003-08 ($m, nominal prices)

Table 62: Norway soap value forecast, 2008-13 ($m, nominal prices)

Table 63: Norway soap volume, 2003-08 (units, million)

Table 64: Norway soap volume forecast, 2008-13 (units, million)

Table 65: Norway soap brand share, by value, 2007-08 (%)

Table 66: Norway soap value, by brand 2007-08 (NOKm, nominal prices)

Table 67: Norway soap company share by value, 2007-08 (%)

Table 68: Norway soap value, by company, 2007-08 (NOKm, nominal prices)

Table 69: Norway soap distribution channels, by value, 2007-08 (%)

Table 70: Norway soap value, by distribution channel, 2007-08 (NOKm, nominal prices)

Table 71: Norway soap expenditure per capita, 2003-08 (NOK, nominal prices)

Table 72: Norway soap forecast expenditure per capita, 2008-13 (NOK, nominal prices)

Table 73: Norway soap expenditure per capita, 2003-08 ($, nominal prices)

Table 74: Norway soap forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 75: Norway soap consumption per capita, 2003-08 (units)

Table 76: Norway soap forecast consumption per capita, 2008-13 (units)

Table 77: Global personal hygiene market value, 2008

Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries

Table 79: Global personal hygiene market volume, 2008

Table 80: Global personal hygiene market split (volume terms, 2008), top five countries

Table 81: Leading players, top five countries

Table 82: Analysis of Norway’s political landscape

Table 83: Analysis of Norway’s economic landscape

Table 84: Analysis of Norway’s social landscape

Table 85: Analysis of Norway’s technology landscape

Table 86: Number of patents registered by country

Table 87: Analysis of Norway’s legal landscape

Table 88: Analysis of Norway’s environmental landscape

Table 89: Norway personal hygiene new product launches reports, by company (top five companies), 2008

Table 90: Norway personal hygiene new product launches SKUs, by company (top five companies), 2008

Table 91: Norway personal hygiene new product launches (reports), by flavor and fragrances, 2008

Table 92: Norway personal hygiene new product launches (reports), by ingredients, 2008

Table 93: Norway personal hygiene new product launches (reports), by package tags or claims, 2008

Table 94: Norway personal hygiene new product launches (reports) - Recent five launches (2008)

Table 95: Norway population, by age group, 2003-08 (millions)

Table 96: Norway population forecast, by age group, 2008-13 (millions)

Table 97: Norway population, by gender, 2003-08 (millions)

Table 98: Norway population forecast, by gender, 2008-13 (millions)

Table 99: Norway nominal GDP, 2003-08 (NOKbn, nominal prices)

Table 100: Norway nominal GDP forecast, 2008-13 (NOKbn, nominal prices)

Table 101: Norway real GDP, 2003-08 (NOKbn, 2000 prices)

Table 102: Norway real GDP forecast, 2008-13 (NOKbn, 2000 prices)

Table 103: Norway real GDP, 2003-08 ($bn, 2000 prices)

Table 104: Norway real GDP forecast, 2008-13 ($bn, 2000 prices)

Table 105: Norway consumer price index, 2003-08 (2000=100)

Table 106: Norway consumer price index, 2008-13 (2000=100)

Abstract

• Contains information on three categories: deodorants, soap and bath & shower products
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008
• Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

• Develop business strategies by understanding the quantitative trends within the personal hygiene market in Norway
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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