Personal Hygiene in Nigeria to 2013

Published by: Datamonitor

Published: Oct. 9, 2009 - 121 Pages

Table of Contents

Chapter 1 Executive Summary

Summary market level: personal hygiene

Summary category level: bath & shower products

Summary category level: deodorants

Summary category level: soap

Chapter 2 Introduction

What is this report about?

How to use this report

Market definition

Chapter 3 Market Overview

Value analysis (Naira), 2003-08

Value analysis (Naira), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 4 Leading Company Profiles

Unilever

Colgate-Palmolive Company

Chapter 5 Category Analysis: Bath & shower products

Value analysis (Naira), 2003-08

Value analysis (Naira), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 6 Category Analysis: Deodorants

Value analysis (Naira), 2003-08

Value analysis (Naira), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 7 Category Analysis: Soap

Value analysis (Naira), 2003-08

Value analysis (Naira), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 8 Country Comparison

Value

Volume

Market share

Chapter 9 Socioeconomic Profile

Country overview

Key facts

Political overview

Economic overview

Chapter 10 New Product Development

Product launches over time

Recent product launches

Chapter 11 Macroeconomic Profile

Macroeconomic indicators

Chapter 12 Research Methodology

Methodology overview

Secondary research

Market modeling

Creating an initial data model

Revising the initial data model

Creating a final estimate

Creating demographic value splits

Primary research

Data finalization

Ongoing research

Chapter 13 APPENDIX

Future readings

How to contact experts in your industry

Disclaimer

LIST OF FIGURES

Figure 1: Nigeria personal hygiene value and value forecast, 2003-13 (NGNm, nominal prices)

Figure 2: Nigeria personal hygiene category growth comparison, by value, 2003-13

Figure 3: Nigeria personal hygiene volume and volume forecast, 2003-13 (units, million)

Figure 4: Nigeria personal hygiene category growth comparison, by volume, 2003-13

Figure 5: Nigeria personal hygiene company share, by value, 2007-08 (%)

Figure 6: Nigeria personal hygiene distribution channels, by value, 2007-08 (%)

Figure 7: Nigeria bath & shower products value and value forecast, 2003-13 (NGNm, nominal prices)

Figure 8: Nigeria bath & shower products category growth comparison, by value, 2003-13

Figure 9: Nigeria bath & shower products volume and volume forecast, 2003-13 (units, million)

Figure 10: Nigeria bath & shower products category growth comparison, by volume, 2003-13

Figure 11: Nigeria bath & shower products company share, by value, 2007-08 (%)

Figure 12: Nigeria bath & shower products distribution channels, by value, 2007-08 (%)

Figure 13: Nigeria deodorants value and value forecast, 2003-13 (NGNm, nominal prices)

Figure 14: Nigeria deodorants category growth comparison, by value, 2003-13

Figure 15: Nigeria deodorants volume and volume forecast, 2003-13 (units, million)

Figure 16: Nigeria deodorants category growth comparison, by volume, 2003-13

Figure 17: Nigeria deodorants company share, by value, 2007-08 (%)

Figure 18: Nigeria deodorants distribution channels, by value, 2007-08 (%)

Figure 19: Nigeria soap value and value forecast, 2003-13 (NGNm, nominal prices)

Figure 20: Nigeria soap category growth comparison, by value, 2003-13

Figure 21: Nigeria soap volume and volume forecast, 2003-13 (units, million)

Figure 22: Nigeria soap category growth comparison, by volume, 2003-13

Figure 23: Nigeria soap company share, by value, 2007-08 (%)

Figure 24: Nigeria soap distribution channels, by value, 2007-08 (%)

Figure 25: Global personal hygiene market split (value terms, 2008), top five countries

Figure 26: Global personal hygiene market value, 2003-08, top five countries

Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries

Figure 28: Global personal hygiene market volume, 2003-08, top five countries

Figure 29: Map of Nigeria

Figure 30: Annual data review process

LIST OF TABLES

Table 1: Personal hygiene category definitions

Table 2: Personal hygiene distribution channels

Table 3: Nigeria personal hygiene value, 2003-08 (NGNm, nominal prices)

Table 4: Nigeria personal hygiene value forecast, 2008-13 (NGNm, nominal prices)

Table 5: Nigeria personal hygiene value, 2003-08 ($m, nominal prices)

Table 6: Nigeria personal hygiene value forecast, 2008-13 ($m, nominal prices)

Table 7: Nigeria personal hygiene volume, 2003-08 (units, million)

Table 8: Nigeria personal hygiene volume forecast, 2008-13 (units, million)

Table 9: Nigeria personal hygiene brand share, by value, 2007-08 (%)

Table 10: Nigeria personal hygiene value, by brand 2007-08 (NGNm, nominal prices)

Table 11: Nigeria personal hygiene company share by value, 2007-08 (%)

Table 12: Nigeria personal hygiene value, by company, 2007-08 (NGNm, nominal prices)

Table 13: Nigeria personal hygiene distribution channels, by value, 2007-08 (%)

Table 14: Nigeria personal hygiene value, by distribution channel, 2007-08 (NGNm, nominal prices)

Table 15: Nigeria personal hygiene expenditure per capita, 2003-08 (NGN, nominal prices)

Table 16: Nigeria personal hygiene forecast expenditure per capita, 2008-13 (NGN, nominal prices)

Table 17: Nigeria personal hygiene expenditure per capita, 2003-08 ($, nominal prices)

Table 18: Nigeria personal hygiene forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 19: Nigeria personal hygiene consumption per capita, 2003-08 (units)

Table 20: Nigeria personal hygiene forecast consumption per capita, 2008-13 (units)

Table 21: Unilever key facts

Table 22: Colgate-Palmolive Company key facts

Table 23: Nigeria bath & shower products value, 2003-08 (NGNm, nominal prices)

Table 24: Nigeria bath & shower products value forecast, 2008-13 (NGNm, nominal prices)

Table 25: Nigeria bath & shower products value, 2003-08 ($m, nominal prices)

Table 26: Nigeria bath & shower products value forecast, 2008-13 ($m, nominal prices)

Table 27: Nigeria bath & shower products volume, 2003-08 (units, million)

Table 28: Nigeria bath & shower products volume forecast, 2008-13 (units, million)

Table 29: Nigeria bath & shower products brand share, by value, 2007-08 (%)

Table 30: Nigeria bath & shower products value, by brand 2007-08 (NGNm, nominal prices)

Table 31: Nigeria bath & shower products company share by value, 2007-08 (%)

Table 32: Nigeria bath & shower products value, by company, 2007-08 (NGNm, nominal prices)

Table 33: Nigeria bath & shower products distribution channels, by value, 2007-08 (%)

Table 34: Nigeria bath & shower products value, by distribution channel, 2007-08 (NGNm, nominal prices)

Table 35: Nigeria bath & shower products expenditure per capita, 2003-08 (NGN, nominal prices)

Table 36: Nigeria bath & shower products forecast expenditure per capita, 2008-13 (NGN, nominal prices)

Table 37: Nigeria bath & shower products expenditure per capita, 2003-08 ($, nominal prices)

Table 38: Nigeria bath & shower products forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 39: Nigeria bath & shower products consumption per capita, 2003-08 (units)

Table 40: Nigeria bath & shower products forecast consumption per capita, 2008-13 (units)

Table 41: Nigeria deodorants value, 2003-08 (NGNm, nominal prices)

Table 42: Nigeria deodorants value forecast, 2008-13 (NGNm, nominal prices)

Table 43: Nigeria deodorants value, 2003-08 ($m, nominal prices)

Table 44: Nigeria deodorants value forecast, 2008-13 ($m, nominal prices)

Table 45: Nigeria deodorants volume, 2003-08 (units, million)

Table 46: Nigeria deodorants volume forecast, 2008-13 (units, million)

Table 47: Nigeria deodorants brand share, by value, 2007-08 (%)

Table 48: Nigeria deodorants value, by brand 2007-08 (NGNm, nominal prices)

Table 49: Nigeria deodorants company share by value, 2007-08 (%)

Table 50: Nigeria deodorants value, by company, 2007-08 (NGNm, nominal prices)

Table 51: Nigeria deodorants distribution channels, by value, 2007-08 (%)

Table 52: Nigeria deodorants value, by distribution channel, 2007-08 (NGNm, nominal prices)

Table 53: Nigeria deodorants expenditure per capita, 2003-08 (NGN, nominal prices)

Table 54: Nigeria deodorants forecast expenditure per capita, 2008-13 (NGN, nominal prices)

Table 55: Nigeria deodorants expenditure per capita, 2003-08 ($, nominal prices)

Table 56: Nigeria deodorants forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 57: Nigeria deodorants consumption per capita, 2003-08 (units)

Table 58: Nigeria deodorants forecast consumption per capita, 2008-13 (units)

Table 59: Nigeria soap value, 2003-08 (NGNm, nominal prices)

Table 60: Nigeria soap value forecast, 2008-13 (NGNm, nominal prices)

Table 61: Nigeria soap value, 2003-08 ($m, nominal prices)

Table 62: Nigeria soap value forecast, 2008-13 ($m, nominal prices)

Table 63: Nigeria soap volume, 2003-08 (units, million)

Table 64: Nigeria soap volume forecast, 2008-13 (units, million)

Table 65: Nigeria soap brand share, by value, 2007-08 (%)

Table 66: Nigeria soap value, by brand 2007-08 (NGNm, nominal prices)

Table 67: Nigeria soap company share by value, 2007-08 (%)

Table 68: Nigeria soap value, by company, 2007-08 (NGNm, nominal prices)

Table 69: Nigeria soap distribution channels, by value, 2007-08 (%)

Table 70: Nigeria soap value, by distribution channel, 2007-08 (NGNm, nominal prices)

Table 71: Nigeria soap expenditure per capita, 2003-08 (NGN, nominal prices)

Table 72: Nigeria soap forecast expenditure per capita, 2008-13 (NGN, nominal prices)

Table 73: Nigeria soap expenditure per capita, 2003-08 ($, nominal prices)

Table 74: Nigeria soap forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 75: Nigeria soap consumption per capita, 2003-08 (units)

Table 76: Nigeria soap forecast consumption per capita, 2008-13 (units)

Table 77: Global personal hygiene market value, 2008

Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries

Table 79: Global personal hygiene market volume, 2008

Table 80: Global personal hygiene market split (volume terms, 2008), top five countries

Table 81: Leading players, top five countries

Table 82: Nigeria key facts

Table 83: Nigeria personal hygiene new product launches reports, by company, 2008

Table 84: Nigeria personal hygiene new product launches SKUs, by company, 2008

Table 85: Nigeria personal hygiene new product launches (reports), by flavor and fragrances, 2008

Table 86: Nigeria personal hygiene new product launches (reports), by ingredients, 2008

Table 87: Nigeria personal hygiene new product launches (reports), by package tags or claims, 2008

Table 88: Nigeria personal hygiene new product launches (reports) 2008

Table 89: Nigeria population, by age group, 2003-08 (millions)

Table 90: Nigeria population forecast, by age group, 2008-13 (millions)

Table 91: Nigeria population, by gender, 2003-08 (millions)

Table 92: Nigeria population forecast, by gender, 2008-13 (millions)

Table 93: Nigeria nominal GDP, 2003-08 (NGNbn, nominal prices)

Table 94: Nigeria nominal GDP forecast, 2008-13 (NGNbn, nominal prices)

Table 95: Nigeria real GDP, 2003-08 (NGNbn, 2000 prices)

Table 96: Nigeria real GDP forecast, 2008-13 (NGNbn, 2000 prices)

Table 97: Nigeria real GDP, 2003-08 ($bn, 2000 prices)

Table 98: Nigeria real GDP forecast, 2008-13 ($bn, 2000 prices)

Table 99: Nigeria consumer price index, 2003-08 (2000=100)

Table 100: Nigeria consumer price index, 2008-13 (2000=100)

Abstract

• Contains information on three categories: deodorants, soap and bath & shower products
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008
• Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

• Develop business strategies by understanding the quantitative trends within the personal hygiene market in Nigeria
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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