Personal Hygiene in New Zealand to 2013

Published by: Datamonitor

Published: Oct. 9, 2009 - 132 Pages

Table of Contents

Chapter 1 Executive Summary

Summary market level: personal hygiene

Summary category level: bath & shower products

Summary category level: deodorants

Summary category level: soap

Chapter 2 Introduction

What is this report about?

How to use this report

Market definition

Chapter 3 Market Overview

Value analysis (New Zealand Dollar), 2003-08

Value analysis (New Zealand Dollar), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 4 Leading Company Profiles

Unilever

Procter & Gamble Company, The

Chapter 5 Category Analysis: Bath & shower products

Value analysis (New Zealand Dollar), 2003-08

Value analysis (New Zealand Dollar), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 6 Category Analysis: Deodorants

Value analysis (New Zealand Dollar), 2003-08

Value analysis (New Zealand Dollar), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 7 Category Analysis: Soap

Value analysis (New Zealand Dollar), 2003-08

Value analysis (New Zealand Dollar), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 8 Country Comparison

Value

Volume

Market share

Chapter 9 PESTLE Analysis

Summary

Political analysis

Economic analysis

Social analysis

Technological analysis

Legal analysis

Environmental analysis

Chapter 10 New Product Development

Product launches over time

Recent product launches

Chapter 11 Macroeconomic Profile

Macroeconomic indicators

Chapter 12 Research Methodology

Methodology overview

Secondary research

Market modeling

Creating an initial data model

Revising the initial data model

Creating a final estimate

Creating demographic value splits

Primary research

Data finalization

Ongoing research

Chapter 13 APPENDIX

Future readings

How to contact experts in your industry

Disclaimer

LIST OF FIGURES

Figure 1: New Zealand personal hygiene value and value forecast, 2003-13 (NZDm, nominal prices)

Figure 2: New Zealand personal hygiene category growth comparison, by value, 2003-13

Figure 3: New Zealand personal hygiene volume and volume forecast, 2003-13 (units, million)

Figure 4: New Zealand personal hygiene category growth comparison, by volume, 2003-13

Figure 5: New Zealand personal hygiene company share, by value, 2007-08 (%)

Figure 6: New Zealand personal hygiene distribution channels, by value, 2007-08 (%)

Figure 7: New Zealand bath & shower products value and value forecast, 2003-13 (NZDm, nominal prices)

Figure 8: New Zealand bath & shower products category growth comparison, by value, 2003-13

Figure 9: New Zealand bath & shower products volume and volume forecast, 2003-13 (units, million)

Figure 10: New Zealand bath & shower products category growth comparison, by volume, 2003-13

Figure 11: New Zealand bath & shower products distribution channels, by value, 2007-08 (%)

Figure 12: New Zealand deodorants value and value forecast, 2003-13 (NZDm, nominal prices)

Figure 13: New Zealand deodorants category growth comparison, by value, 2003-13

Figure 14: New Zealand deodorants volume and volume forecast, 2003-13 (units, million)

Figure 15: New Zealand deodorants category growth comparison, by volume, 2003-13

Figure 16: New Zealand deodorants company share, by value, 2007-08 (%)

Figure 17: New Zealand deodorants distribution channels, by value, 2007-08 (%)

Figure 18: New Zealand soap value and value forecast, 2003-13 (NZDm, nominal prices)

Figure 19: New Zealand soap category growth comparison, by value, 2003-13

Figure 20: New Zealand soap volume and volume forecast, 2003-13 (units, million)

Figure 21: New Zealand soap category growth comparison, by volume, 2003-13

Figure 22: New Zealand soap company share, by value, 2007-08 (%)

Figure 23: New Zealand soap distribution channels, by value, 2007-08 (%)

Figure 24: Global personal hygiene market split (value terms, 2008), top five countries

Figure 25: Global personal hygiene market value, 2003-08, top five countries

Figure 26: Global personal hygiene market split (volume terms, 2008), top five countries

Figure 27: Global personal hygiene market volume, 2003-08, top five countries

Figure 28: Annual data review process

LIST OF TABLES

Table 1: Personal hygiene category definitions

Table 2: Personal hygiene distribution channels

Table 3: New Zealand personal hygiene value, 2003-08 (NZDm, nominal prices)

Table 4: New Zealand personal hygiene value forecast, 2008-13 (NZDm, nominal prices)

Table 5: New Zealand personal hygiene value, 2003-08 ($m, nominal prices)

Table 6: New Zealand personal hygiene value forecast, 2008-13 ($m, nominal prices)

Table 7: New Zealand personal hygiene volume, 2003-08 (units, million)

Table 8: New Zealand personal hygiene volume forecast, 2008-13 (units, million)

Table 9: New Zealand personal hygiene brand share, by value, 2007-08 (%)

Table 10: New Zealand personal hygiene value, by brand 2007-08 (NZDm, nominal prices)

Table 11: New Zealand personal hygiene company share by value, 2007-08 (%)

Table 12: New Zealand personal hygiene value, by company, 2007-08 (NZDm, nominal prices)

Table 13: New Zealand personal hygiene distribution channels, by value, 2007-08 (%)

Table 14: New Zealand personal hygiene value, by distribution channel, 2007-08 (NZDm, nominal prices)

Table 15: New Zealand personal hygiene expenditure per capita, 2003-08 (NZD, nominal prices)

Table 16: New Zealand personal hygiene forecast expenditure per capita, 2008-13 (NZD, nominal prices)

Table 17: New Zealand personal hygiene expenditure per capita, 2003-08 ($, nominal prices)

Table 18: New Zealand personal hygiene forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 19: New Zealand personal hygiene consumption per capita, 2003-08 (units)

Table 20: New Zealand personal hygiene forecast consumption per capita, 2008-13 (units)

Table 21: Unilever key facts

Table 22: Procter & Gamble Company, The key facts

Table 23: New Zealand bath & shower products value, 2003-08 (NZDm, nominal prices)

Table 24: New Zealand bath & shower products value forecast, 2008-13 (NZDm, nominal prices)

Table 25: New Zealand bath & shower products value, 2003-08 ($m, nominal prices)

Table 26: New Zealand bath & shower products value forecast, 2008-13 ($m, nominal prices)

Table 27: New Zealand bath & shower products volume, 2003-08 (units, million)

Table 28: New Zealand bath & shower products volume forecast, 2008-13 (units, million)

Table 29: New Zealand bath & shower products brand share, by value, 2007-08 (%)

Table 30: New Zealand bath & shower products value, by brand 2007-08 (NZDm, nominal prices)

Table 31: New Zealand bath & shower products company share by value, 2007-08 (%)

Table 32: New Zealand bath & shower products value, by company, 2007-08 (NZDm, nominal prices)

Table 33: New Zealand bath & shower products distribution channels, by value, 2007-08 (%)

Table 34: New Zealand bath & shower products value, by distribution channel, 2007-08 (NZDm, nominal prices)

Table 35: New Zealand bath & shower products expenditure per capita, 2003-08 (NZD, nominal prices)

Table 36: New Zealand bath & shower products forecast expenditure per capita, 2008-13 (NZD, nominal prices)

Table 37: New Zealand bath & shower products expenditure per capita, 2003-08 ($, nominal prices)

Table 38: New Zealand bath & shower products forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 39: New Zealand bath & shower products consumption per capita, 2003-08 (units)

Table 40: New Zealand bath & shower products forecast consumption per capita, 2008-13 (units)

Table 41: New Zealand deodorants value, 2003-08 (NZDm, nominal prices)

Table 42: New Zealand deodorants value forecast, 2008-13 (NZDm, nominal prices)

Table 43: New Zealand deodorants value, 2003-08 ($m, nominal prices)

Table 44: New Zealand deodorants value forecast, 2008-13 ($m, nominal prices)

Table 45: New Zealand deodorants volume, 2003-08 (units, million)

Table 46: New Zealand deodorants volume forecast, 2008-13 (units, million)

Table 47: New Zealand deodorants brand share, by value, 2007-08 (%)

Table 48: New Zealand deodorants value, by brand 2007-08 (NZDm, nominal prices)

Table 49: New Zealand deodorants company share by value, 2007-08 (%)

Table 50: New Zealand deodorants value, by company, 2007-08 (NZDm, nominal prices)

Table 51: New Zealand deodorants distribution channels, by value, 2007-08 (%)

Table 52: New Zealand deodorants value, by distribution channel, 2007-08 (NZDm, nominal prices)

Table 53: New Zealand deodorants expenditure per capita, 2003-08 (NZD, nominal prices)

Table 54: New Zealand deodorants forecast expenditure per capita, 2008-13 (NZD, nominal prices)

Table 55: New Zealand deodorants expenditure per capita, 2003-08 ($, nominal prices)

Table 56: New Zealand deodorants forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 57: New Zealand deodorants consumption per capita, 2003-08 (units)

Table 58: New Zealand deodorants forecast consumption per capita, 2008-13 (units)

Table 59: New Zealand soap value, 2003-08 (NZDm, nominal prices)

Table 60: New Zealand soap value forecast, 2008-13 (NZDm, nominal prices)

Table 61: New Zealand soap value, 2003-08 ($m, nominal prices)

Table 62: New Zealand soap value forecast, 2008-13 ($m, nominal prices)

Table 63: New Zealand soap volume, 2003-08 (units, million)

Table 64: New Zealand soap volume forecast, 2008-13 (units, million)

Table 65: New Zealand soap brand share, by value, 2007-08 (%)

Table 66: New Zealand soap value, by brand 2007-08 (NZDm, nominal prices)

Table 67: New Zealand soap company share by value, 2007-08 (%)

Table 68: New Zealand soap value, by company, 2007-08 (NZDm, nominal prices)

Table 69: New Zealand soap distribution channels, by value, 2007-08 (%)

Table 70: New Zealand soap value, by distribution channel, 2007-08 (NZDm, nominal prices)

Table 71: New Zealand soap expenditure per capita, 2003-08 (NZD, nominal prices)

Table 72: New Zealand soap forecast expenditure per capita, 2008-13 (NZD, nominal prices)

Table 73: New Zealand soap expenditure per capita, 2003-08 ($, nominal prices)

Table 74: New Zealand soap forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 75: New Zealand soap consumption per capita, 2003-08 (units)

Table 76: New Zealand soap forecast consumption per capita, 2008-13 (units)

Table 77: Global personal hygiene market value, 2008

Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries

Table 79: Global personal hygiene market volume, 2008

Table 80: Global personal hygiene market split (volume terms, 2008), top five countries

Table 81: Leading players, top five countries

Table 82: Analysis of New Zealand’s political landscape

Table 83: Analysis of New Zealand’s economic landscape

Table 84: Analysis of New Zealand’s social landscape

Table 85: Analysis of New Zealand’s technology landscape

Table 86: Analysis of New Zealand’s legal landscape

Table 87: Analysis of New Zealand’s environmental landscape

Table 88: New Zealand personal hygiene new product launches reports, by company (top five companies), 2008

Table 89: New Zealand personal hygiene new product launches SKUs, by company (top five companies), 2008

Table 90: New Zealand personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008

Table 91: New Zealand personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008

Table 92: New Zealand personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008

Table 93: New Zealand personal hygiene new product launches (reports) - Recent five launches (2008)

Table 94: New Zealand population, by age group, 2003-08 (millions)

Table 95: New Zealand population forecast, by age group, 2008-13 (millions)

Table 96: New Zealand population, by gender, 2003-08 (millions)

Table 97: New Zealand population forecast, by gender, 2008-13 (millions)

Table 98: New Zealand nominal GDP, 2003-08 (NZDbn, nominal prices)

Table 99: New Zealand nominal GDP forecast, 2008-13 (NZDbn, nominal prices)

Table 100: New Zealand real GDP, 2003-08 (NZDbn, 2000 prices)

Table 101: New Zealand real GDP forecast, 2008-13 (NZDbn, 2000 prices)

Table 102: New Zealand real GDP, 2003-08 ($bn, 2000 prices)

Table 103: New Zealand real GDP forecast, 2008-13 ($bn, 2000 prices)

Table 104: New Zealand consumer price index, 2003-08 (2000=100)

Table 105: New Zealand consumer price index, 2008-13 (2000=100)

Abstract

• Contains information on three categories: deodorants, soap and bath & shower products
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008
• Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

• Develop business strategies by understanding the quantitative trends within the personal hygiene market in New Zealand
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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