Personal Hygiene in Morocco to 2013

Published by: Datamonitor

Published: Oct. 9, 2009 - 118 Pages

Table of Contents

Chapter 1 Executive Summary

Summary market level: personal hygiene

Summary category level: bath & shower products

Summary category level: deodorants

Summary category level: soap

Chapter 2 Introduction

What is this report about?

How to use this report

Market definition

Chapter 3 Market Overview

Value analysis (Moroccan Dirham), 2003-08

Value analysis (Moroccan Dirham), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 4 Leading Company Profile

Unilever

Chapter 5 Category Analysis: Bath & shower products

Value analysis (Moroccan Dirham), 2003-08

Value analysis (Moroccan Dirham), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 6 Category Analysis: Deodorants

Value analysis (Moroccan Dirham), 2003-08

Value analysis (Moroccan Dirham), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 7 Category Analysis: Soap

Value analysis (Moroccan Dirham), 2003-08

Value analysis (Moroccan Dirham), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 8 Country Comparison

Value

Volume

Market share

Chapter 9 Socioeconomic Profile

Country overview

Key facts

Political overview

Economic overview

Chapter 10 New Product Development

Product launches over time

Recent product launches

Chapter 11 Macroeconomic Profile

Macroeconomic indicators

Chapter 12 Research Methodology

Methodology overview

Secondary research

Market modeling

Creating an initial data model

Revising the initial data model

Creating a final estimate

Creating demographic value splits

Primary research

Data finalization

Ongoing research

Chapter 13 APPENDIX

Future readings

How to contact experts in your industry

Disclaimer

LIST OF FIGURES

Figure 1: Morocco personal hygiene value and value forecast, 2003-13 (MADm, nominal prices)

Figure 2: Morocco personal hygiene category growth comparison, by value, 2003-13

Figure 3: Morocco personal hygiene volume and volume forecast, 2003-13 (units, million)

Figure 4: Morocco personal hygiene category growth comparison, by volume, 2003-13

Figure 5: Morocco personal hygiene company share, by value, 2007-08 (%)

Figure 6: Morocco personal hygiene distribution channels, by value, 2007-08 (%)

Figure 7: Morocco bath & shower products value and value forecast, 2003-13 (MADm, nominal prices)

Figure 8: Morocco bath & shower products category growth comparison, by value, 2003-13

Figure 9: Morocco bath & shower products volume and volume forecast, 2003-13 (units, million)

Figure 10: Morocco bath & shower products category growth comparison, by volume, 2003-13

Figure 11: Morocco bath & shower products company share, by value, 2007-08 (%)

Figure 12: Morocco bath & shower products distribution channels, by value, 2007-08 (%)

Figure 13: Morocco deodorants value and value forecast, 2003-13 (MADm, nominal prices)

Figure 14: Morocco deodorants category growth comparison, by value, 2003-13

Figure 15: Morocco deodorants volume and volume forecast, 2003-13 (units, million)

Figure 16: Morocco deodorants category growth comparison, by volume, 2003-13

Figure 17: Morocco deodorants company share, by value, 2007-08 (%)

Figure 18: Morocco deodorants distribution channels, by value, 2007-08 (%)

Figure 19: Morocco soap value and value forecast, 2003-13 (MADm, nominal prices)

Figure 20: Morocco soap category growth comparison, by value, 2003-13

Figure 21: Morocco soap volume and volume forecast, 2003-13 (units, million)

Figure 22: Morocco soap category growth comparison, by volume, 2003-13

Figure 23: Morocco soap company share, by value, 2007-08 (%)

Figure 24: Morocco soap distribution channels, by value, 2007-08 (%)

Figure 25: Global personal hygiene market split (value terms, 2008), top five countries

Figure 26: Global personal hygiene market value, 2003-08, top five countries

Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries

Figure 28: Global personal hygiene market volume, 2003-08, top five countries

Figure 29: Map of Morocco

Figure 30: Annual data review process

LIST OF TABLES

Table 1: Personal hygiene category definitions

Table 2: Personal hygiene distribution channels

Table 3: Morocco personal hygiene value, 2003-08 (MADm, nominal prices)

Table 4: Morocco personal hygiene value forecast, 2008-13 (MADm, nominal prices)

Table 5: Morocco personal hygiene value, 2003-08 ($m, nominal prices)

Table 6: Morocco personal hygiene value forecast, 2008-13 ($m, nominal prices)

Table 7: Morocco personal hygiene volume, 2003-08 (units, million)

Table 8: Morocco personal hygiene volume forecast, 2008-13 (units, million)

Table 9: Morocco personal hygiene brand share, by value, 2007-08 (%)

Table 10: Morocco personal hygiene value, by brand 2007-08 (MADm, nominal prices)

Table 11: Morocco personal hygiene company share by value, 2007-08 (%)

Table 12: Morocco personal hygiene value, by company, 2007-08 (MADm, nominal prices)

Table 13: Morocco personal hygiene distribution channels, by value, 2007-08 (%)

Table 14: Morocco personal hygiene value, by distribution channel, 2007-08 (MADm, nominal prices)

Table 15: Morocco personal hygiene expenditure per capita, 2003-08 (MAD, nominal prices)

Table 16: Morocco personal hygiene forecast expenditure per capita, 2008-13 (MAD, nominal prices)

Table 17: Morocco personal hygiene expenditure per capita, 2003-08 ($, nominal prices)

Table 18: Morocco personal hygiene forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 19: Morocco personal hygiene consumption per capita, 2003-08 (units)

Table 20: Morocco personal hygiene forecast consumption per capita, 2008-13 (units)

Table 21: Unilever key facts

Table 22: Morocco bath & shower products value, 2003-08 (MADm, nominal prices)

Table 23: Morocco bath & shower products value forecast, 2008-13 (MADm, nominal prices)

Table 24: Morocco bath & shower products value, 2003-08 ($m, nominal prices)

Table 25: Morocco bath & shower products value forecast, 2008-13 ($m, nominal prices)

Table 26: Morocco bath & shower products volume, 2003-08 (units, million)

Table 27: Morocco bath & shower products volume forecast, 2008-13 (units, million)

Table 28: Morocco bath & shower products brand share, by value, 2007-08 (%)

Table 29: Morocco bath & shower products value, by brand 2007-08 (MADm, nominal prices)

Table 30: Morocco bath & shower products company share by value, 2007-08 (%)

Table 31: Morocco bath & shower products value, by company, 2007-08 (MADm, nominal prices)

Table 32: Morocco bath & shower products distribution channels, by value, 2007-08 (%)

Table 33: Morocco bath & shower products value, by distribution channel, 2007-08 (MADm, nominal prices)

Table 34: Morocco bath & shower products expenditure per capita, 2003-08 (MAD, nominal prices)

Table 35: Morocco bath & shower products forecast expenditure per capita, 2008-13 (MAD, nominal prices)

Table 36: Morocco bath & shower products expenditure per capita, 2003-08 ($, nominal prices)

Table 37: Morocco bath & shower products forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 38: Morocco bath & shower products consumption per capita, 2003-08 (units)

Table 39: Morocco bath & shower products forecast consumption per capita, 2008-13 (units)

Table 40: Morocco deodorants value, 2003-08 (MADm, nominal prices)

Table 41: Morocco deodorants value forecast, 2008-13 (MADm, nominal prices)

Table 42: Morocco deodorants value, 2003-08 ($m, nominal prices)

Table 43: Morocco deodorants value forecast, 2008-13 ($m, nominal prices)

Table 44: Morocco deodorants volume, 2003-08 (units, million)

Table 45: Morocco deodorants volume forecast, 2008-13 (units, million)

Table 46: Morocco deodorants brand share, by value, 2007-08 (%)

Table 47: Morocco deodorants value, by brand 2007-08 (MADm, nominal prices)

Table 48: Morocco deodorants company share by value, 2007-08 (%)

Table 49: Morocco deodorants value, by company, 2007-08 (MADm, nominal prices)

Table 50: Morocco deodorants distribution channels, by value, 2007-08 (%)

Table 51: Morocco deodorants value, by distribution channel, 2007-08 (MADm, nominal prices)

Table 52: Morocco deodorants expenditure per capita, 2003-08 (MAD, nominal prices)

Table 53: Morocco deodorants forecast expenditure per capita, 2008-13 (MAD, nominal prices)

Table 54: Morocco deodorants expenditure per capita, 2003-08 ($, nominal prices)

Table 55: Morocco deodorants forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 56: Morocco deodorants consumption per capita, 2003-08 (units)

Table 57: Morocco deodorants forecast consumption per capita, 2008-13 (units)

Table 58: Morocco soap value, 2003-08 (MADm, nominal prices)

Table 59: Morocco soap value forecast, 2008-13 (MADm, nominal prices)

Table 60: Morocco soap value, 2003-08 ($m, nominal prices)

Table 61: Morocco soap value forecast, 2008-13 ($m, nominal prices)

Table 62: Morocco soap volume, 2003-08 (units, million)

Table 63: Morocco soap volume forecast, 2008-13 (units, million)

Table 64: Morocco soap brand share, by value, 2007-08 (%)

Table 65: Morocco soap value, by brand 2007-08 (MADm, nominal prices)

Table 66: Morocco soap company share by value, 2007-08 (%)

Table 67: Morocco soap value, by company, 2007-08 (MADm, nominal prices)

Table 68: Morocco soap distribution channels, by value, 2007-08 (%)

Table 69: Morocco soap value, by distribution channel, 2007-08 (MADm, nominal prices)

Table 70: Morocco soap expenditure per capita, 2003-08 (MAD, nominal prices)

Table 71: Morocco soap forecast expenditure per capita, 2008-13 (MAD, nominal prices)

Table 72: Morocco soap expenditure per capita, 2003-08 ($, nominal prices)

Table 73: Morocco soap forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 74: Morocco soap consumption per capita, 2003-08 (units)

Table 75: Morocco soap forecast consumption per capita, 2008-13 (units)

Table 76: Global personal hygiene market value, 2008

Table 77: Global personal hygiene market split (value terms ($m), 2008), top five countries

Table 78: Global personal hygiene market volume, 2008

Table 79: Global personal hygiene market split (volume terms, 2008), top five countries

Table 80: Leading players, top five countries

Table 81: Morocco key facts

Table 82: Morocco personal hygiene new product launches reports, by company, 2008

Table 83: Morocco personal hygiene new product launches SKUs, by company, 2008

Table 84: Morocco personal hygiene new product launches (reports), by flavor and fragrances, 2008

Table 85: Morocco personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008

Table 86: Morocco personal hygiene new product launches (reports), by package tags or claims, 2008

Table 87: Morocco personal hygiene new product launches (reports) 2008

Table 88: Morocco population, by age group, 2003-08 (millions)

Table 89: Morocco population forecast, by age group, 2008-13 (millions)

Table 90: Morocco population, by gender, 2003-08 (millions)

Table 91: Morocco population forecast, by gender, 2008-13 (millions)

Table 92: Morocco nominal GDP, 2003-08 (MADbn, nominal prices)

Table 93: Morocco nominal GDP forecast, 2008-13 (MADbn, nominal prices)

Table 94: Morocco real GDP, 2003-08 (MADbn, 2000 prices)

Table 95: Morocco real GDP forecast, 2008-13 (MADbn, 2000 prices)

Table 96: Morocco real GDP, 2003-08 ($bn, 2000 prices)

Table 97: Morocco real GDP forecast, 2008-13 ($bn, 2000 prices)

Table 98: Morocco consumer price index, 2003-08 (2000=100)

Table 99: Morocco consumer price index, 2008-13 (2000=100)

Abstract

• Contains information on three categories: deodorants, soap and bath & shower products
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008
• Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

• Develop business strategies by understanding the quantitative trends within the personal hygiene market in Morocco
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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