Personal Hygiene in Hungary to 2013

Published by: Datamonitor

Published: Oct. 9, 2009 - 141 Pages

Table of Contents

Chapter 1 Executive Summary

Summary market level: personal hygiene

Summary category level: bath & shower products

Summary category level: deodorants

Summary category level: soap

Chapter 2 Introduction

What is this report about?

How to use this report

Market definition

Chapter 3 Market Overview

Value analysis (Forint), 2003-08

Value analysis (Forint), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 4 Leading Company Profiles

Unilever

Henkel AG & Co. KGaA

Chapter 5 Category Analysis: Bath & shower products

Value analysis (Forint), 2003-08

Value analysis (Forint), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 6 Category Analysis: Deodorants

Value analysis (Forint), 2003-08

Value analysis (Forint), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 7 Category Analysis: Soap

Value analysis (Forint), 2003-08

Value analysis (Forint), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 8 Country Comparison

Value

Volume

Market share

Chapter 9 PESTLE Analysis

Summary

Political analysis

Economic analysis

Social analysis

Technological analysis

Legal analysis

Environmental analysis

Chapter 10 New Product Development

Product launches over time

Recent product launches

Chapter 11 Macroeconomic Profile

Macroeconomic indicators

Chapter 12 Research Methodology

Methodology overview

Secondary research

Market modeling

Creating an initial data model

Revising the initial data model

Creating a final estimate

Creating demographic value splits

Primary research

Data finalization

Ongoing research

Chapter 13 APPENDIX

Future readings

How to contact experts in your industry

Disclaimer

LIST OF FIGURES

Figure 1: Hungary personal hygiene value and value forecast, 2003-13 (HUFm, nominal prices)

Figure 2: Hungary personal hygiene category growth comparison, by value, 2003-13

Figure 3: Hungary personal hygiene volume and volume forecast, 2003-13 (units, million)

Figure 4: Hungary personal hygiene category growth comparison, by volume, 2003-13

Figure 5: Hungary personal hygiene company share, by value, 2007-08 (%)

Figure 6: Hungary personal hygiene distribution channels, by value, 2007-08 (%)

Figure 7: Hungary bath & shower products value and value forecast, 2003-13 (HUFm, nominal prices)

Figure 8: Hungary bath & shower products category growth comparison, by value, 2003-13

Figure 9: Hungary bath & shower products volume and volume forecast, 2003-13 (units, million)

Figure 10: Hungary bath & shower products category growth comparison, by volume, 2003-13

Figure 11: Hungary bath & shower products company share, by value, 2007-08 (%)

Figure 12: Hungary bath & shower products distribution channels, by value, 2007-08 (%)

Figure 13: Hungary deodorants value and value forecast, 2003-13 (HUFm, nominal prices)

Figure 14: Hungary deodorants category growth comparison, by value, 2003-13

Figure 15: Hungary deodorants volume and volume forecast, 2003-13 (units, million)

Figure 16: Hungary deodorants category growth comparison, by volume, 2003-13

Figure 17: Hungary deodorants company share, by value, 2007-08 (%)

Figure 18: Hungary deodorants distribution channels, by value, 2007-08 (%)

Figure 19: Hungary soap value and value forecast, 2003-13 (HUFm, nominal prices)

Figure 20: Hungary soap category growth comparison, by value, 2003-13

Figure 21: Hungary soap volume and volume forecast, 2003-13 (units, million)

Figure 22: Hungary soap category growth comparison, by volume, 2003-13

Figure 23: Hungary soap company share, by value, 2007-08 (%)

Figure 24: Hungary soap distribution channels, by value, 2007-08 (%)

Figure 25: Global personal hygiene market split (value terms, 2008), top five countries

Figure 26: Global personal hygiene market value, 2003-08, top five countries

Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries

Figure 28: Global personal hygiene market volume, 2003-08, top five countries

Figure 29: Annual data review process

LIST OF TABLES

Table 1: Personal hygiene category definitions

Table 2: Personal hygiene distribution channels

Table 3: Hungary personal hygiene value, 2003-08 (HUFm, nominal prices)

Table 4: Hungary personal hygiene value forecast, 2008-13 (HUFm, nominal prices)

Table 5: Hungary personal hygiene value, 2003-08 ($m, nominal prices)

Table 6: Hungary personal hygiene value forecast, 2008-13 ($m, nominal prices)

Table 7: Hungary personal hygiene volume, 2003-08 (units, million)

Table 8: Hungary personal hygiene volume forecast, 2008-13 (units, million)

Table 9: Hungary personal hygiene brand share, by value, 2007-08 (%)

Table 10: Hungary personal hygiene value, by brand 2007-08 (HUFm, nominal prices)

Table 11: Hungary personal hygiene company share by value, 2007-08 (%)

Table 12: Hungary personal hygiene value, by company, 2007-08 (HUFm, nominal prices)

Table 13: Hungary personal hygiene distribution channels, by value, 2007-08 (%)

Table 14: Hungary personal hygiene value, by distribution channel, 2007-08 (HUFm, nominal prices)

Table 15: Hungary personal hygiene expenditure per capita, 2003-08 (HUF, nominal prices)

Table 16: Hungary personal hygiene forecast expenditure per capita, 2008-13 (HUF, nominal prices)

Table 17: Hungary personal hygiene expenditure per capita, 2003-08 ($, nominal prices)

Table 18: Hungary personal hygiene forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 19: Hungary personal hygiene consumption per capita, 2003-08 (units)

Table 20: Hungary personal hygiene forecast consumption per capita, 2008-13 (units)

Table 21: Unilever key facts

Table 22: Henkel AG & Co. KGaA key facts

Table 23: Hungary bath & shower products value, 2003-08 (HUFm, nominal prices)

Table 24: Hungary bath & shower products value forecast, 2008-13 (HUFm, nominal prices)

Table 25: Hungary bath & shower products value, 2003-08 ($m, nominal prices)

Table 26: Hungary bath & shower products value forecast, 2008-13 ($m, nominal prices)

Table 27: Hungary bath & shower products volume, 2003-08 (units, million)

Table 28: Hungary bath & shower products volume forecast, 2008-13 (units, million)

Table 29: Hungary bath & shower products brand share, by value, 2007-08 (%)

Table 30: Hungary bath & shower products value, by brand 2007-08 (HUFm, nominal prices)

Table 31: Hungary bath & shower products company share by value, 2007-08 (%)

Table 32: Hungary bath & shower products value, by company, 2007-08 (HUFm, nominal prices)

Table 33: Hungary bath & shower products distribution channels, by value, 2007-08 (%)

Table 34: Hungary bath & shower products value, by distribution channel, 2007-08 (HUFm, nominal prices)

Table 35: Hungary bath & shower products expenditure per capita, 2003-08 (HUF, nominal prices)

Table 36: Hungary bath & shower products forecast expenditure per capita, 2008-13 (HUF, nominal prices)

Table 37: Hungary bath & shower products expenditure per capita, 2003-08 ($, nominal prices)

Table 38: Hungary bath & shower products forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 39: Hungary bath & shower products consumption per capita, 2003-08 (units)

Table 40: Hungary bath & shower products forecast consumption per capita, 2008-13 (units)

Table 41: Hungary deodorants value, 2003-08 (HUFm, nominal prices)

Table 42: Hungary deodorants value forecast, 2008-13 (HUFm, nominal prices)

Table 43: Hungary deodorants value, 2003-08 ($m, nominal prices)

Table 44: Hungary deodorants value forecast, 2008-13 ($m, nominal prices)

Table 45: Hungary deodorants volume, 2003-08 (units, million)

Table 46: Hungary deodorants volume forecast, 2008-13 (units, million)

Table 47: Hungary deodorants brand share, by value, 2007-08 (%)

Table 48: Hungary deodorants value, by brand 2007-08 (HUFm, nominal prices)

Table 49: Hungary deodorants company share by value, 2007-08 (%)

Table 50: Hungary deodorants value, by company, 2007-08 (HUFm, nominal prices)

Table 51: Hungary deodorants distribution channels, by value, 2007-08 (%)

Table 52: Hungary deodorants value, by distribution channel, 2007-08 (HUFm, nominal prices)

Table 53: Hungary deodorants expenditure per capita, 2003-08 (HUF, nominal prices)

Table 54: Hungary deodorants forecast expenditure per capita, 2008-13 (HUF, nominal prices)

Table 55: Hungary deodorants expenditure per capita, 2003-08 ($, nominal prices)

Table 56: Hungary deodorants forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 57: Hungary deodorants consumption per capita, 2003-08 (units)

Table 58: Hungary deodorants forecast consumption per capita, 2008-13 (units)

Table 59: Hungary soap value, 2003-08 (HUFm, nominal prices)

Table 60: Hungary soap value forecast, 2008-13 (HUFm, nominal prices)

Table 61: Hungary soap value, 2003-08 ($m, nominal prices)

Table 62: Hungary soap value forecast, 2008-13 ($m, nominal prices)

Table 63: Hungary soap volume, 2003-08 (units, million)

Table 64: Hungary soap volume forecast, 2008-13 (units, million)

Table 65: Hungary soap brand share, by value, 2007-08 (%)

Table 66: Hungary soap value, by brand 2007-08 (HUFm, nominal prices)

Table 67: Hungary soap company share by value, 2007-08 (%)

Table 68: Hungary soap value, by company, 2007-08 (HUFm, nominal prices)

Table 69: Hungary soap distribution channels, by value, 2007-08 (%)

Table 70: Hungary soap value, by distribution channel, 2007-08 (HUFm, nominal prices)

Table 71: Hungary soap expenditure per capita, 2003-08 (HUF, nominal prices)

Table 72: Hungary soap forecast expenditure per capita, 2008-13 (HUF, nominal prices)

Table 73: Hungary soap expenditure per capita, 2003-08 ($, nominal prices)

Table 74: Hungary soap forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 75: Hungary soap consumption per capita, 2003-08 (units)

Table 76: Hungary soap forecast consumption per capita, 2008-13 (units)

Table 77: Global personal hygiene market value, 2008

Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries

Table 79: Global personal hygiene market volume, 2008

Table 80: Global personal hygiene market split (volume terms, 2008), top five countries

Table 81: Leading players, top five countries

Table 82: Analysis of Hungary’s political landscape

Table 83: Analysis of Hungary’s economy

Table 84: Analysis of Hungary’s social system

Table 85: Analysis of Hungary’s technological landscape

Table 86: Patents granted by USPTO to Hungary and other nations, 2002-06

Table 87: Analysis of Hungary’s legal landscape

Table 88: Analysis of Hungary’s environmental landscape

Table 89: Hungary personal hygiene new product launches reports, by company (top five companies), 2008

Table 90: Hungary personal hygiene new product launches SKUs, by company (top five companies), 2008

Table 91: Hungary personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008

Table 92: Hungary personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008

Table 93: Hungary personal hygiene new product launches (reports), by package tags or claims, 2008

Table 94: Hungary personal hygiene new product launches (reports) - Recent five launches (2008)

Table 95: Hungary population, by age group, 2003-08 (millions)

Table 96: Hungary population forecast, by age group, 2008-13 (millions)

Table 97: Hungary population, by gender, 2003-08 (millions)

Table 98: Hungary population forecast, by gender, 2008-13 (millions)

Table 99: Hungary nominal GDP, 2003-08 (HUFbn, nominal prices)

Table 100: Hungary nominal GDP forecast, 2008-13 (HUFbn, nominal prices)

Table 101: Hungary real GDP, 2003-08 (HUFbn, 2000 prices)

Table 102: Hungary real GDP forecast, 2008-13 (HUFbn, 2000 prices)

Table 103: Hungary real GDP, 2003-08 ($bn, 2000 prices)

Table 104: Hungary real GDP forecast, 2008-13 ($bn, 2000 prices)

Table 105: Hungary consumer price index, 2003-08 (2000=100)

Table 106: Hungary consumer price index, 2008-13 (2000=100)

Abstract

• Contains information on three categories: deodorants, soap and bath & shower products
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008
• Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

• Develop business strategies by understanding the quantitative trends within the personal hygiene market in Hungary
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 300,000 market research reports, company profiles and country profiles from over 700 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.