Personal Hygiene in Hong Kong to 2013

Published by: Datamonitor

Published: Oct. 9, 2009 - 144 Pages

Table of Contents

Chapter 1 Executive Summary

Summary market level: personal hygiene

Summary category level: bath & shower products

Summary category level: deodorants

Summary category level: soap

Chapter 2 Introduction

What is this report about?

How to use this report

Market definition

Chapter 3 Market Overview

Value analysis (Hong Kong Dollar), 2003-08

Value analysis (Hong Kong Dollar), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 4 Leading Company Profiles

Unilever

Kao Corporation

Chapter 5 Category Analysis: Bath & shower products

Value analysis (Hong Kong Dollar), 2003-08

Value analysis (Hong Kong Dollar), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 6 Category Analysis: Deodorants

Value analysis (Hong Kong Dollar), 2003-08

Value analysis (Hong Kong Dollar), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 7 Category Analysis: Soap

Value analysis (Hong Kong Dollar), 2003-08

Value analysis (Hong Kong Dollar), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 8 Country Comparison

Value

Volume

Market share

Chapter 9 PESTLE Analysis

Summary

Political analysis

Economic analysis

Social analysis

Lower expenditure on healthcare and education

Technology analysis

Legal analysis

Environmental analysis

Chapter 10 New Product Development

Product launches over time

Recent product launches

Chapter 11 Macroeconomic Profile

Macroeconomic indicators

Chapter 12 Research Methodology

Methodology overview

Secondary research

Market modeling

Creating an initial data model

Revising the initial data model

Creating a final estimate

Creating demographic value splits

Primary research

Data finalization

Ongoing research

Chapter 13 APPENDIX

Future readings

How to contact experts in your industry

Disclaimer

LIST OF FIGURES

Figure 1: Hong Kong personal hygiene value and value forecast, 2003-13 (HK$m, nominal prices)

Figure 2: Hong Kong personal hygiene category growth comparison, by value, 2003-13

Figure 3: Hong Kong personal hygiene volume and volume forecast, 2003-13 (units, million)

Figure 4: Hong Kong personal hygiene category growth comparison, by volume, 2003-13

Figure 5: Hong Kong personal hygiene company share, by value, 2007-08 (%)

Figure 6: Hong Kong personal hygiene distribution channels, by value, 2007-08 (%)

Figure 7: Hong Kong bath & shower products value and value forecast, 2003-13 (HK$m, nominal prices)

Figure 8: Hong Kong bath & shower products category growth comparison, by value, 2003-13

Figure 9: Hong Kong bath & shower products volume and volume forecast, 2003-13 (units, million)

Figure 10: Hong Kong bath & shower products category growth comparison, by volume, 2003-13

Figure 11: Hong Kong bath & shower products company share, by value, 2007-08 (%)

Figure 12: Hong Kong bath & shower products distribution channels, by value, 2007-08 (%)

Figure 13: Hong Kong deodorants value and value forecast, 2003-13 (HK$m, nominal prices)

Figure 14: Hong Kong deodorants category growth comparison, by value, 2003-13

Figure 15: Hong Kong deodorants volume and volume forecast, 2003-13 (units, million)

Figure 16: Hong Kong deodorants category growth comparison, by volume, 2003-13

Figure 17: Hong Kong deodorants company share, by value, 2007-08 (%)

Figure 18: Hong Kong deodorants distribution channels, by value, 2007-08 (%)

Figure 19: Hong Kong soap value and value forecast, 2003-13 (HK$m, nominal prices)

Figure 20: Hong Kong soap category growth comparison, by value, 2003-13

Figure 21: Hong Kong soap volume and volume forecast, 2003-13 (units, million)

Figure 22: Hong Kong soap category growth comparison, by volume, 2003-13

Figure 23: Hong Kong soap company share, by value, 2007-08 (%)

Figure 24: Hong Kong soap distribution channels, by value, 2007-08 (%)

Figure 25: Global personal hygiene market split (value terms, 2008), top five countries

Figure 26: Global personal hygiene market value, 2003-08, top five countries

Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries

Figure 28: Global personal hygiene market volume, 2003-08, top five countries

Figure 29: Annual data review process

LIST OF TABLES

Table 1: Personal hygiene category definitions

Table 2: Personal hygiene distribution channels

Table 3: Hong Kong personal hygiene value, 2003-08 (HK$m, nominal prices)

Table 4: Hong Kong personal hygiene value forecast, 2008-13 (HK$m, nominal prices)

Table 5: Hong Kong personal hygiene value, 2003-08 ($m, nominal prices)

Table 6: Hong Kong personal hygiene value forecast, 2008-13 ($m, nominal prices)

Table 7: Hong Kong personal hygiene volume, 2003-08 (units, million)

Table 8: Hong Kong personal hygiene volume forecast, 2008-13 (units, million)

Table 9: Hong Kong personal hygiene brand share, by value, 2007-08 (%)

Table 10: Hong Kong personal hygiene value, by brand 2007-08 (HK$m, nominal prices)

Table 11: Hong Kong personal hygiene company share by value, 2007-08 (%)

Table 12: Hong Kong personal hygiene value, by company, 2007-08 (HK$m, nominal prices)

Table 13: Hong Kong personal hygiene distribution channels, by value, 2007-08 (%)

Table 14: Hong Kong personal hygiene value, by distribution channel, 2007-08 (HK$m, nominal prices)

Table 15: Hong Kong personal hygiene expenditure per capita, 2003-08 (HK$, nominal prices)

Table 16: Hong Kong personal hygiene forecast expenditure per capita, 2008-13 (HK$, nominal prices)

Table 17: Hong Kong personal hygiene expenditure per capita, 2003-08 ($, nominal prices)

Table 18: Hong Kong personal hygiene forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 19: Hong Kong personal hygiene consumption per capita, 2003-08 (units)

Table 20: Hong Kong personal hygiene forecast consumption per capita, 2008-13 (units)

Table 21: Unilever key facts

Table 22: Kao Corporation key facts

Table 23: Hong Kong bath & shower products value, 2003-08 (HK$m, nominal prices)

Table 24: Hong Kong bath & shower products value forecast, 2008-13 (HK$m, nominal prices)

Table 25: Hong Kong bath & shower products value, 2003-08 ($m, nominal prices)

Table 26: Hong Kong bath & shower products value forecast, 2008-13 ($m, nominal prices)

Table 27: Hong Kong bath & shower products volume, 2003-08 (units, million)

Table 28: Hong Kong bath & shower products volume forecast, 2008-13 (units, million)

Table 29: Hong Kong bath & shower products brand share, by value, 2007-08 (%)

Table 30: Hong Kong bath & shower products value, by brand 2007-08 (HK$m, nominal prices)

Table 31: Hong Kong bath & shower products company share by value, 2007-08 (%)

Table 32: Hong Kong bath & shower products value, by company, 2007-08 (HK$m, nominal prices)

Table 33: Hong Kong bath & shower products distribution channels, by value, 2007-08 (%)

Table 34: Hong Kong bath & shower products value, by distribution channel, 2007-08 (HK$m, nominal prices)

Table 35: Hong Kong bath & shower products expenditure per capita, 2003-08 (HK$, nominal prices)

Table 36: Hong Kong bath & shower products forecast expenditure per capita, 2008-13 (HK$, nominal prices)

Table 37: Hong Kong bath & shower products expenditure per capita, 2003-08 ($, nominal prices)

Table 38: Hong Kong bath & shower products forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 39: Hong Kong bath & shower products consumption per capita, 2003-08 (units)

Table 40: Hong Kong bath & shower products forecast consumption per capita, 2008-13 (units)

Table 41: Hong Kong deodorants value, 2003-08 (HK$m, nominal prices)

Table 42: Hong Kong deodorants value forecast, 2008-13 (HK$m, nominal prices)

Table 43: Hong Kong deodorants value, 2003-08 ($m, nominal prices)

Table 44: Hong Kong deodorants value forecast, 2008-13 ($m, nominal prices)

Table 45: Hong Kong deodorants volume, 2003-08 (units, million)

Table 46: Hong Kong deodorants volume forecast, 2008-13 (units, million)

Table 47: Hong Kong deodorants brand share, by value, 2007-08 (%)

Table 48: Hong Kong deodorants value, by brand 2007-08 (HK$m, nominal prices)

Table 49: Hong Kong deodorants company share by value, 2007-08 (%)

Table 50: Hong Kong deodorants value, by company, 2007-08 (HK$m, nominal prices)

Table 51: Hong Kong deodorants distribution channels, by value, 2007-08 (%)

Table 52: Hong Kong deodorants value, by distribution channel, 2007-08 (HK$m, nominal prices)

Table 53: Hong Kong deodorants expenditure per capita, 2003-08 (HK$, nominal prices)

Table 54: Hong Kong deodorants forecast expenditure per capita, 2008-13 (HK$, nominal prices)

Table 55: Hong Kong deodorants expenditure per capita, 2003-08 ($, nominal prices)

Table 56: Hong Kong deodorants forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 57: Hong Kong deodorants consumption per capita, 2003-08 (units)

Table 58: Hong Kong deodorants forecast consumption per capita, 2008-13 (units)

Table 59: Hong Kong soap value, 2003-08 (HK$m, nominal prices)

Table 60: Hong Kong soap value forecast, 2008-13 (HK$m, nominal prices)

Table 61: Hong Kong soap value, 2003-08 ($m, nominal prices)

Table 62: Hong Kong soap value forecast, 2008-13 ($m, nominal prices)

Table 63: Hong Kong soap volume, 2003-08 (units, million)

Table 64: Hong Kong soap volume forecast, 2008-13 (units, million)

Table 65: Hong Kong soap brand share, by value, 2007-08 (%)

Table 66: Hong Kong soap value, by brand 2007-08 (HK$m, nominal prices)

Table 67: Hong Kong soap company share by value, 2007-08 (%)

Table 68: Hong Kong soap value, by company, 2007-08 (HK$m, nominal prices)

Table 69: Hong Kong soap distribution channels, by value, 2007-08 (%)

Table 70: Hong Kong soap value, by distribution channel, 2007-08 (HK$m, nominal prices)

Table 71: Hong Kong soap expenditure per capita, 2003-08 (HK$, nominal prices)

Table 72: Hong Kong soap forecast expenditure per capita, 2008-13 (HK$, nominal prices)

Table 73: Hong Kong soap expenditure per capita, 2003-08 ($, nominal prices)

Table 74: Hong Kong soap forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 75: Hong Kong soap consumption per capita, 2003-08 (units)

Table 76: Hong Kong soap forecast consumption per capita, 2008-13 (units)

Table 77: Global personal hygiene market value, 2008

Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries

Table 79: Global personal hygiene market volume, 2008

Table 80: Global personal hygiene market split (volume terms, 2008), top five countries

Table 81: Leading players, top five countries

Table 82: Analysis of Hong Kong’s political landscape

Table 83: Analysis of the economy of Hong Kong

Table 84: Analysis of Hong Kong’s social system

Table 85: Analysis of Hong Kong’s technology landscape

Table 86: Analysis of Hong Kong’s legal landscape

Table 87: Analysis of Hong Kong’s environmental landscape

Table 88: Hong Kong personal hygiene new product launches reports, by company (top five companies), 2008

Table 89: Hong Kong personal hygiene new product launches SKUs, by company (top five companies), 2008

Table 90: Hong Kong personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008

Table 91: Hong Kong personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008

Table 92: Hong Kong personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008

Table 93: Hong Kong personal hygiene new product launches (reports) - Recent five launches (2008)

Table 94: Hong Kong population, by age group, 2003-08 (millions)

Table 95: Hong Kong population forecast, by age group, 2008-13 (millions)

Table 96: Hong Kong population, by gender, 2003-08 (millions)

Table 97: Hong Kong population forecast, by gender, 2008-13 (millions)

Table 98: Hong Kong nominal GDP, 2003-08 (HK$bn, nominal prices)

Table 99: Hong Kong nominal GDP forecast, 2008-13 (HK$bn, nominal prices)

Table 100: Hong Kong real GDP, 2003-08 (HK$bn, 2000 prices)

Table 101: Hong Kong real GDP forecast, 2008-13 (HK$bn, 2000 prices)

Table 102: Hong Kong real GDP, 2003-08 ($bn, 2000 prices)

Table 103: Hong Kong real GDP forecast, 2008-13 ($bn, 2000 prices)

Table 104: Hong Kong consumer price index, 2003-08 (2000=100)

Table 105: Hong Kong consumer price index, 2008-13 (2000=100)

Abstract

• Contains information on three categories: deodorants, soap and bath & shower products
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008
• Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

• Develop business strategies by understanding the quantitative trends within the personal hygiene market in Hong Kong
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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