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Personal Hygiene in Egypt to 2013

Published by: Datamonitor

Published: Oct. 9, 2009 - 137 Pages


Table of Contents


Chapter 1 Executive Summary
Summary market level: personal hygiene
Summary category level: bath & shower products
Summary category level: deodorants
Summary category level: soap
Chapter 2 Introduction
What is this report about?
How to use this report
Market definition
Chapter 3 Market Overview
Value analysis (Egyptian Pound), 2003-08
Value analysis (Egyptian Pound), 2008-13
Value analysis (US dollars), 2003-08
Value analysis (US dollars), 2008-13
Volume analysis, 2003-08
Volume analysis, 2008-13
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 4 Leading Company Profiles
Unilever
Henkel AG & Co. KGaA
Chapter 5 Category Analysis: Bath & shower products
Value analysis (Egyptian Pound), 2003-08
Value analysis (Egyptian Pound), 2008-13
Value analysis (US dollars), 2003-08
Value analysis (US dollars), 2008-13
Volume analysis, 2003-08
Volume analysis, 2008-13
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 6 Category Analysis: Deodorants
Value analysis (Egyptian Pound), 2003-08
Value analysis (Egyptian Pound), 2008-13
Value analysis (US dollars), 2003-08
Value analysis (US dollars), 2008-13
Volume analysis, 2003-08
Volume analysis, 2008-13
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 7 Category Analysis: Soap
Value analysis (Egyptian Pound), 2003-08
Value analysis (Egyptian Pound), 2008-13
Value analysis (US dollars), 2003-08
Value analysis (US dollars), 2008-13
Volume analysis, 2003-08
Volume analysis, 2008-13
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 8 Country Comparison
Value
Volume
Market share
Chapter 9 PESTLE Analysis
Summary
Political analysis
Economic analysis
Social analysis
Technological analysis
Legal analysis
Environmental analysis
Chapter 10 New Product Development
Product launches over time
Recent product launches
Chapter 11 Macroeconomic Profile
Macroeconomic indicators
Chapter 12 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research
Chapter 13 APPENDIX
Future readings
How to contact experts in your industry
Disclaimer
LIST OF FIGURES
Figure 1: Egypt personal hygiene value and value forecast, 2003-13 (EGPm, nominal prices)
Figure 2: Egypt personal hygiene category growth comparison, by value, 2003-13
Figure 3: Egypt personal hygiene volume and volume forecast, 2003-13 (units, million)
Figure 4: Egypt personal hygiene category growth comparison, by volume, 2003-13
Figure 5: Egypt personal hygiene company share, by value, 2007-08 (%)
Figure 6: Egypt personal hygiene distribution channels, by value, 2007-08 (%)
Figure 7: Egypt bath & shower products value and value forecast, 2003-13 (EGPm, nominal prices)
Figure 8: Egypt bath & shower products category growth comparison, by value, 2003-13
Figure 9: Egypt bath & shower products volume and volume forecast, 2003-13 (units, million)
Figure 10: Egypt bath & shower products category growth comparison, by volume, 2003-13
Figure 11: Egypt bath & shower products company share, by value, 2007-08 (%)
Figure 12: Egypt bath & shower products distribution channels, by value, 2007-08 (%)
Figure 13: Egypt deodorants value and value forecast, 2003-13 (EGPm, nominal prices)
Figure 14: Egypt deodorants category growth comparison, by value, 2003-13
Figure 15: Egypt deodorants volume and volume forecast, 2003-13 (units, million)
Figure 16: Egypt deodorants category growth comparison, by volume, 2003-13
Figure 17: Egypt deodorants company share, by value, 2007-08 (%)
Figure 18: Egypt deodorants distribution channels, by value, 2007-08 (%)
Figure 19: Egypt soap value and value forecast, 2003-13 (EGPm, nominal prices)
Figure 20: Egypt soap category growth comparison, by value, 2003-13
Figure 21: Egypt soap volume and volume forecast, 2003-13 (units, million)
Figure 22: Egypt soap category growth comparison, by volume, 2003-13
Figure 23: Egypt soap company share, by value, 2007-08 (%)
Figure 24: Egypt soap distribution channels, by value, 2007-08 (%)
Figure 25: Global personal hygiene market split (value terms, 2008), top five countries
Figure 26: Global personal hygiene market value, 2003-08, top five countries
Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries
Figure 28: Global personal hygiene market volume, 2003-08, top five countries
Figure 29: Annual data review process
LIST OF TABLES
Table 1: Personal hygiene category definitions
Table 2: Personal hygiene distribution channels
Table 3: Egypt personal hygiene value, 2003-08 (EGPm, nominal prices)
Table 4: Egypt personal hygiene value forecast, 2008-13 (EGPm, nominal prices)
Table 5: Egypt personal hygiene value, 2003-08 ($m, nominal prices)
Table 6: Egypt personal hygiene value forecast, 2008-13 ($m, nominal prices)
Table 7: Egypt personal hygiene volume, 2003-08 (units, million)
Table 8: Egypt personal hygiene volume forecast, 2008-13 (units, million)
Table 9: Egypt personal hygiene brand share, by value, 2007-08 (%)
Table 10: Egypt personal hygiene value, by brand 2007-08 (EGPm, nominal prices)
Table 11: Egypt personal hygiene company share by value, 2007-08 (%)
Table 12: Egypt personal hygiene value, by company, 2007-08 (EGPm, nominal prices)
Table 13: Egypt personal hygiene distribution channels, by value, 2007-08 (%)
Table 14: Egypt personal hygiene value, by distribution channel, 2007-08 (EGPm, nominal prices)
Table 15: Egypt personal hygiene expenditure per capita, 2003-08 (EGP, nominal prices)
Table 16: Egypt personal hygiene forecast expenditure per capita, 2008-13 (EGP, nominal prices)
Table 17: Egypt personal hygiene expenditure per capita, 2003-08 ($, nominal prices)
Table 18: Egypt personal hygiene forecast expenditure per capita, 2008-13 ($, nominal prices)
Table 19: Egypt personal hygiene consumption per capita, 2003-08 (units)
Table 20: Egypt personal hygiene forecast consumption per capita, 2008-13 (units)
Table 21: Unilever key facts
Table 22: Henkel AG & Co. KGaA key facts
Table 23: Egypt bath & shower products value, 2003-08 (EGPm, nominal prices)
Table 24: Egypt bath & shower products value forecast, 2008-13 (EGPm, nominal prices)
Table 25: Egypt bath & shower products value, 2003-08 ($m, nominal prices)
Table 26: Egypt bath & shower products value forecast, 2008-13 ($m, nominal prices)
Table 27: Egypt bath & shower products volume, 2003-08 (units, million)
Table 28: Egypt bath & shower products volume forecast, 2008-13 (units, million)
Table 29: Egypt bath & shower products brand share, by value, 2007-08 (%)
Table 30: Egypt bath & shower products value, by brand 2007-08 (EGPm, nominal prices)
Table 31: Egypt bath & shower products company share by value, 2007-08 (%)
Table 32: Egypt bath & shower products value, by company, 2007-08 (EGPm, nominal prices)
Table 33: Egypt bath & shower products distribution channels, by value, 2007-08 (%)
Table 34: Egypt bath & shower products value, by distribution channel, 2007-08 (EGPm, nominal prices)
Table 35: Egypt bath & shower products expenditure per capita, 2003-08 (EGP, nominal prices)
Table 36: Egypt bath & shower products forecast expenditure per capita, 2008-13 (EGP, nominal prices)
Table 37: Egypt bath & shower products expenditure per capita, 2003-08 ($, nominal prices)
Table 38: Egypt bath & shower products forecast expenditure per capita, 2008-13 ($, nominal prices)
Table 39: Egypt bath & shower products consumption per capita, 2003-08 (units)
Table 40: Egypt bath & shower products forecast consumption per capita, 2008-13 (units)
Table 41: Egypt deodorants value, 2003-08 (EGPm, nominal prices)
Table 42: Egypt deodorants value forecast, 2008-13 (EGPm, nominal prices)
Table 43: Egypt deodorants value, 2003-08 ($m, nominal prices)
Table 44: Egypt deodorants value forecast, 2008-13 ($m, nominal prices)
Table 45: Egypt deodorants volume, 2003-08 (units, million)
Table 46: Egypt deodorants volume forecast, 2008-13 (units, million)
Table 47: Egypt deodorants brand share, by value, 2007-08 (%)
Table 48: Egypt deodorants value, by brand 2007-08 (EGPm, nominal prices)
Table 49: Egypt deodorants company share by value, 2007-08 (%)
Table 50: Egypt deodorants value, by company, 2007-08 (EGPm, nominal prices)
Table 51: Egypt deodorants distribution channels, by value, 2007-08 (%)
Table 52: Egypt deodorants value, by distribution channel, 2007-08 (EGPm, nominal prices)
Table 53: Egypt deodorants expenditure per capita, 2003-08 (EGP, nominal prices)
Table 54: Egypt deodorants forecast expenditure per capita, 2008-13 (EGP, nominal prices)
Table 55: Egypt deodorants expenditure per capita, 2003-08 ($, nominal prices)
Table 56: Egypt deodorants forecast expenditure per capita, 2008-13 ($, nominal prices)
Table 57: Egypt deodorants consumption per capita, 2003-08 (units)
Table 58: Egypt deodorants forecast consumption per capita, 2008-13 (units)
Table 59: Egypt soap value, 2003-08 (EGPm, nominal prices)
Table 60: Egypt soap value forecast, 2008-13 (EGPm, nominal prices)
Table 61: Egypt soap value, 2003-08 ($m, nominal prices)
Table 62: Egypt soap value forecast, 2008-13 ($m, nominal prices)
Table 63: Egypt soap volume, 2003-08 (units, million)
Table 64: Egypt soap volume forecast, 2008-13 (units, million)
Table 65: Egypt soap brand share, by value, 2007-08 (%)
Table 66: Egypt soap value, by brand 2007-08 (EGPm, nominal prices)
Table 67: Egypt soap company share by value, 2007-08 (%)
Table 68: Egypt soap value, by company, 2007-08 (EGPm, nominal prices)
Table 69: Egypt soap distribution channels, by value, 2007-08 (%)
Table 70: Egypt soap value, by distribution channel, 2007-08 (EGPm, nominal prices)
Table 71: Egypt soap expenditure per capita, 2003-08 (EGP, nominal prices)
Table 72: Egypt soap forecast expenditure per capita, 2008-13 (EGP, nominal prices)
Table 73: Egypt soap expenditure per capita, 2003-08 ($, nominal prices)
Table 74: Egypt soap forecast expenditure per capita, 2008-13 ($, nominal prices)
Table 75: Egypt soap consumption per capita, 2003-08 (units)
Table 76: Egypt soap forecast consumption per capita, 2008-13 (units)
Table 77: Global personal hygiene market value, 2008
Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries
Table 79: Global personal hygiene market volume, 2008
Table 80: Global personal hygiene market split (volume terms, 2008), top five countries
Table 81: Leading players, top five countries
Table 82: Analysis of Egypt’s political landscape
Table 83: Analysis of Egypt’s economy
Table 84: Analysis of Egypt’s social system
Table 85: Analysis of Egypt’s technology landscape
Table 86: Analysis of Egypt’s legal landscape
Table 87: Analysis of Egypt’s environmental landscape
Table 88: Egypt personal hygiene new product launches reports, by company (top five companies), 2008
Table 89: Egypt personal hygiene new product launches SKUs, by company (top five companies), 2008
Table 90: Egypt personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008
Table 91: Egypt personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008
Table 92: Egypt personal hygiene new product launches (reports), by package tags or claims, 2008
Table 93: Egypt personal hygiene new product launches (reports) - Recent five launches (2008)
Table 94: Egypt population, by age group, 2003-08 (millions)
Table 95: Egypt population forecast, by age group, 2008-13 (millions)
Table 96: Egypt population, by gender, 2003-08 (millions)
Table 97: Egypt population forecast, by gender, 2008-13 (millions)
Table 98: Egypt nominal GDP, 2003-08 (EGPbn, nominal prices)
Table 99: Egypt nominal GDP forecast, 2008-13 (EGPbn, nominal prices)
Table 100: Egypt real GDP, 2003-08 (EGPbn, 2000 prices)
Table 101: Egypt real GDP forecast, 2008-13 (EGPbn, 2000 prices)
Table 102: Egypt real GDP, 2003-08 ($bn, 2000 prices)
Table 103: Egypt real GDP forecast, 2008-13 ($bn, 2000 prices)
Table 104: Egypt consumer price index, 2003-08 (2000=100)
Table 105: Egypt consumer price index, 2008-13 (2000=100)

Abstract

Introduction

This databook provides key data and information on the personal hygiene market in Egypt. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope
  • Contains information on three categories: deodorants, soap and bath & shower products
  • Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
  • Category level company and brand share as well as distribution share information for 2007 and 2008
  • Review of the top two companies within the personal hygiene market, including company overview, key facts and business description
Highlights

The market for personal hygiene in Egypt increased at a compound annual growth rate of 3.3% between 2003 and 2008.

The Soap category led the personal hygiene market in Egypt, accounting for a share of 58.8%.

Leading players in Egyptian personal hygiene market include Unilever, Henkel KGaA and PZ Cussons.

Reasons to Purchase
  • Develop business strategies by understanding the quantitative trends within the personal hygiene market in Egypt
  • Design effective marketing and sales strategies by identifying key market categories and segments
  • Identify key players within the market to plan lucrative M&A, partnerships and agreements


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