Personal Hygiene in Denmark to 2013

Published by: Datamonitor

Published: Oct. 9, 2009 - 138 Pages

Table of Contents

Chapter 1 Executive Summary

Summary market level: personal hygiene

Summary category level: bath & shower products

Summary category level: deodorants

Summary category level: soap

Chapter 2 Introduction

What is this report about?

How to use this report

Market definition

Chapter 3 Market Overview

Value analysis (Danish Krone), 2003-08

Value analysis (Danish Krone), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 4 Leading Company Profiles

Unilever

Sara Lee Corporation

Chapter 5 Category Analysis: Bath & shower products

Value analysis (Danish Krone), 2003-08

Value analysis (Danish Krone), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 6 Category Analysis: Deodorants

Value analysis (Danish Krone), 2003-08

Value analysis (Danish Krone), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 7 Category Analysis: Soap

Value analysis (Danish Krone), 2003-08

Value analysis (Danish Krone), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 8 Country Comparison

Value

Volume

Market share

Chapter 9 PESTLE Analysis

Summary

Political analysis

Economic analysis

Social analysis

Technology analysis

Legal analysis

Environmental analysis

Chapter 10 New Product Development

Product launches over time

Recent product launches

Chapter 11 Macroeconomic Profile

Macroeconomic indicators

Chapter 12 Research Methodology

Methodology overview

Secondary research

Market modeling

Creating an initial data model

Revising the initial data model

Creating a final estimate

Creating demographic value splits

Primary research

Data finalization

Ongoing research

Chapter 13 APPENDIX

Future readings

How to contact experts in your industry

Disclaimer

LIST OF FIGURES

Figure 1: Denmark personal hygiene value and value forecast, 2003-13 (DKKm, nominal prices)

Figure 2: Denmark personal hygiene category growth comparison, by value, 2003-13

Figure 3: Denmark personal hygiene volume and volume forecast, 2003-13 (units, million)

Figure 4: Denmark personal hygiene category growth comparison, by volume, 2003-13

Figure 5: Denmark personal hygiene company share, by value, 2007-08 (%)

Figure 6: Denmark personal hygiene distribution channels, by value, 2007-08 (%)

Figure 7: Denmark bath & shower products value and value forecast, 2003-13 (DKKm, nominal prices)

Figure 8: Denmark bath & shower products category growth comparison, by value, 2003-13

Figure 9: Denmark bath & shower products volume and volume forecast, 2003-13 (units, million)

Figure 10: Denmark bath & shower products category growth comparison, by volume, 2003-13

Figure 11: Denmark bath & shower products company share, by value, 2007-08 (%)

Figure 12: Denmark bath & shower products distribution channels, by value, 2007-08 (%)

Figure 13: Denmark deodorants value and value forecast, 2003-13 (DKKm, nominal prices)

Figure 14: Denmark deodorants category growth comparison, by value, 2003-13

Figure 15: Denmark deodorants volume and volume forecast, 2003-13 (units, million)

Figure 16: Denmark deodorants category growth comparison, by volume, 2003-13

Figure 17: Denmark deodorants company share, by value, 2007-08 (%)

Figure 18: Denmark deodorants distribution channels, by value, 2007-08 (%)

Figure 19: Denmark soap value and value forecast, 2003-13 (DKKm, nominal prices)

Figure 20: Denmark soap category growth comparison, by value, 2003-13

Figure 21: Denmark soap volume and volume forecast, 2003-13 (units, million)

Figure 22: Denmark soap category growth comparison, by volume, 2003-13

Figure 23: Denmark soap company share, by value, 2007-08 (%)

Figure 24: Denmark soap distribution channels, by value, 2007-08 (%)

Figure 25: Global personal hygiene market split (value terms, 2008), top five countries

Figure 26: Global personal hygiene market value, 2003-08, top five countries

Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries

Figure 28: Global personal hygiene market volume, 2003-08, top five countries

Figure 29: Annual data review process

LIST OF TABLES

Table 1: Personal hygiene category definitions

Table 2: Personal hygiene distribution channels

Table 3: Denmark personal hygiene value, 2003-08 (DKKm, nominal prices)

Table 4: Denmark personal hygiene value forecast, 2008-13 (DKKm, nominal prices)

Table 5: Denmark personal hygiene value, 2003-08 ($m, nominal prices)

Table 6: Denmark personal hygiene value forecast, 2008-13 ($m, nominal prices)

Table 7: Denmark personal hygiene volume, 2003-08 (units, million)

Table 8: Denmark personal hygiene volume forecast, 2008-13 (units, million)

Table 9: Denmark personal hygiene brand share, by value, 2007-08 (%)

Table 10: Denmark personal hygiene value, by brand 2007-08 (DKKm, nominal prices)

Table 11: Denmark personal hygiene company share by value, 2007-08 (%)

Table 12: Denmark personal hygiene value, by company, 2007-08 (DKKm, nominal prices)

Table 13: Denmark personal hygiene distribution channels, by value, 2007-08 (%)

Table 14: Denmark personal hygiene value, by distribution channel, 2007-08 (DKKm, nominal prices)

Table 15: Denmark personal hygiene expenditure per capita, 2003-08 (DKK, nominal prices)

Table 16: Denmark personal hygiene forecast expenditure per capita, 2008-13 (DKK, nominal prices)

Table 17: Denmark personal hygiene expenditure per capita, 2003-08 ($, nominal prices)

Table 18: Denmark personal hygiene forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 19: Denmark personal hygiene consumption per capita, 2003-08 (units)

Table 20: Denmark personal hygiene forecast consumption per capita, 2008-13 (units)

Table 21: Unilever key facts

Table 22: Sara Lee Corporation key facts

Table 23: Denmark bath & shower products value, 2003-08 (DKKm, nominal prices)

Table 24: Denmark bath & shower products value forecast, 2008-13 (DKKm, nominal prices)

Table 25: Denmark bath & shower products value, 2003-08 ($m, nominal prices)

Table 26: Denmark bath & shower products value forecast, 2008-13 ($m, nominal prices)

Table 27: Denmark bath & shower products volume, 2003-08 (units, million)

Table 28: Denmark bath & shower products volume forecast, 2008-13 (units, million)

Table 29: Denmark bath & shower products brand share, by value, 2007-08 (%)

Table 30: Denmark bath & shower products value, by brand 2007-08 (DKKm, nominal prices)

Table 31: Denmark bath & shower products company share by value, 2007-08 (%)

Table 32: Denmark bath & shower products value, by company, 2007-08 (DKKm, nominal prices)

Table 33: Denmark bath & shower products distribution channels, by value, 2007-08 (%)

Table 34: Denmark bath & shower products value, by distribution channel, 2007-08 (DKKm, nominal prices)

Table 35: Denmark bath & shower products expenditure per capita, 2003-08 (DKK, nominal prices)

Table 36: Denmark bath & shower products forecast expenditure per capita, 2008-13 (DKK, nominal prices)

Table 37: Denmark bath & shower products expenditure per capita, 2003-08 ($, nominal prices)

Table 38: Denmark bath & shower products forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 39: Denmark bath & shower products consumption per capita, 2003-08 (units)

Table 40: Denmark bath & shower products forecast consumption per capita, 2008-13 (units)

Table 41: Denmark deodorants value, 2003-08 (DKKm, nominal prices)

Table 42: Denmark deodorants value forecast, 2008-13 (DKKm, nominal prices)

Table 43: Denmark deodorants value, 2003-08 ($m, nominal prices)

Table 44: Denmark deodorants value forecast, 2008-13 ($m, nominal prices)

Table 45: Denmark deodorants volume, 2003-08 (units, million)

Table 46: Denmark deodorants volume forecast, 2008-13 (units, million)

Table 47: Denmark deodorants brand share, by value, 2007-08 (%)

Table 48: Denmark deodorants value, by brand 2007-08 (DKKm, nominal prices)

Table 49: Denmark deodorants company share by value, 2007-08 (%)

Table 50: Denmark deodorants value, by company, 2007-08 (DKKm, nominal prices)

Table 51: Denmark deodorants distribution channels, by value, 2007-08 (%)

Table 52: Denmark deodorants value, by distribution channel, 2007-08 (DKKm, nominal prices)

Table 53: Denmark deodorants expenditure per capita, 2003-08 (DKK, nominal prices)

Table 54: Denmark deodorants forecast expenditure per capita, 2008-13 (DKK, nominal prices)

Table 55: Denmark deodorants expenditure per capita, 2003-08 ($, nominal prices)

Table 56: Denmark deodorants forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 57: Denmark deodorants consumption per capita, 2003-08 (units)

Table 58: Denmark deodorants forecast consumption per capita, 2008-13 (units)

Table 59: Denmark soap value, 2003-08 (DKKm, nominal prices)

Table 60: Denmark soap value forecast, 2008-13 (DKKm, nominal prices)

Table 61: Denmark soap value, 2003-08 ($m, nominal prices)

Table 62: Denmark soap value forecast, 2008-13 ($m, nominal prices)

Table 63: Denmark soap volume, 2003-08 (units, million)

Table 64: Denmark soap volume forecast, 2008-13 (units, million)

Table 65: Denmark soap brand share, by value, 2007-08 (%)

Table 66: Denmark soap value, by brand 2007-08 (DKKm, nominal prices)

Table 67: Denmark soap company share by value, 2007-08 (%)

Table 68: Denmark soap value, by company, 2007-08 (DKKm, nominal prices)

Table 69: Denmark soap distribution channels, by value, 2007-08 (%)

Table 70: Denmark soap value, by distribution channel, 2007-08 (DKKm, nominal prices)

Table 71: Denmark soap expenditure per capita, 2003-08 (DKK, nominal prices)

Table 72: Denmark soap forecast expenditure per capita, 2008-13 (DKK, nominal prices)

Table 73: Denmark soap expenditure per capita, 2003-08 ($, nominal prices)

Table 74: Denmark soap forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 75: Denmark soap consumption per capita, 2003-08 (units)

Table 76: Denmark soap forecast consumption per capita, 2008-13 (units)

Table 77: Global personal hygiene market value, 2008

Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries

Table 79: Global personal hygiene market volume, 2008

Table 80: Global personal hygiene market split (volume terms, 2008), top five countries

Table 81: Leading players, top five countries

Table 82: Analysis of Denmark’s political landscape

Table 83: Analysis of the Danish economy

Table 84: Analysis of Denmark’s social system

Table 85: Analysis of Denmark’s technology landscape

Table 86: Analysis of Denmark’s legal landscape

Table 87: Analysis of Denmark’s environmental landscape

Table 88: Denmark personal hygiene new product launches reports, by company, 2008

Table 89: Denmark personal hygiene new product launches SKUs, by company, 2008

Table 90: Denmark personal hygiene new product launches (reports), by flavor and fragrances, 2008

Table 91: Denmark personal hygiene new product launches (reports), by ingredients, 2008

Table 92: Denmark personal hygiene new product launches (reports), by package tags or claims, 2008

Table 93: Denmark personal hygiene new product launches (reports)

Table 94: Denmark population, by age group, 2003-08 (millions)

Table 95: Denmark population forecast, by age group, 2008-13 (millions)

Table 96: Denmark population, by gender, 2003-08 (millions)

Table 97: Denmark population forecast, by gender, 2008-13 (millions)

Table 98: Denmark nominal GDP, 2003-08 (DKKbn, nominal prices)

Table 99: Denmark nominal GDP forecast, 2008-13 (DKKbn, nominal prices)

Table 100: Denmark real GDP, 2003-08 (DKKbn, 2000 prices)

Table 101: Denmark real GDP forecast, 2008-13 (DKKbn, 2000 prices)

Table 102: Denmark real GDP, 2003-08 ($bn, 2000 prices)

Table 103: Denmark real GDP forecast, 2008-13 ($bn, 2000 prices)

Table 104: Denmark consumer price index, 2003-08 (2000=100)

Table 105: Denmark consumer price index, 2008-13 (2000=100)

Abstract

• Contains information on three categories: deodorants, soap and bath & shower products
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008
• Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

• Develop business strategies by understanding the quantitative trends within the personal hygiene market in Denmark
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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