Personal Hygiene in Colombia to 2013

Published by: Datamonitor

Published: Oct. 9, 2009 - 138 Pages

Table of Contents

Chapter 1 Executive Summary

Summary market level: personal hygiene

Summary category level: bath & shower products

Summary category level: deodorants

Summary category level: soap

Chapter 2 Introduction

What is this report about?

How to use this report

Market definition

Chapter 3 Market Overview

Value analysis (Colombian Peso), 2003-08

Value analysis (Colombian Peso), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 4 Leading Company Profiles

Unilever

Colgate-Palmolive Company

Chapter 5 Category Analysis: Bath & shower products

Value analysis (Colombian Peso), 2003-08

Value analysis (Colombian Peso), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 6 Category Analysis: Deodorants

Value analysis (Colombian Peso), 2003-08

Value analysis (Colombian Peso), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 7 Category Analysis: Soap

Value analysis (Colombian Peso), 2003-08

Value analysis (Colombian Peso), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 8 Country Comparison

Value

Volume

Market share

Chapter 9 PESTLE Analysis

Summary

Political analysis

Economic analysis

Social analysis

Technology analysis

Legal analysis

Environmental analysis

Chapter 10 New Product Development

Product launches over time

Recent product launches

Chapter 11 Macroeconomic Profile

Macroeconomic indicators

Chapter 12 Research Methodology

Methodology overview

Secondary research

Market modeling

Creating an initial data model

Revising the initial data model

Creating a final estimate

Creating demographic value splits

Primary research

Data finalization

Ongoing research

Chapter 13 APPENDIX

Future readings

How to contact experts in your industry

Disclaimer

LIST OF FIGURES

Figure 1: Colombia personal hygiene value and value forecast, 2003-13 (COPm, nominal prices)

Figure 2: Colombia personal hygiene category growth comparison, by value, 2003-13

Figure 3: Colombia personal hygiene volume and volume forecast, 2003-13 (units, million)

Figure 4: Colombia personal hygiene category growth comparison, by volume, 2003-13

Figure 5: Colombia personal hygiene company share, by value, 2007-08 (%)

Figure 6: Colombia personal hygiene distribution channels, by value, 2007-08 (%)

Figure 7: Colombia bath & shower products value and value forecast, 2003-13 (COPm, nominal prices)

Figure 8: Colombia bath & shower products category growth comparison, by value, 2003-13

Figure 9: Colombia bath & shower products volume and volume forecast, 2003-13 (units, million)

Figure 10: Colombia bath & shower products category growth comparison, by volume, 2003-13

Figure 11: Colombia bath & shower products company share, by value, 2007-08 (%)

Figure 12: Colombia bath & shower products distribution channels, by value, 2007-08 (%)

Figure 13: Colombia deodorants value and value forecast, 2003-13 (COPm, nominal prices)

Figure 14: Colombia deodorants category growth comparison, by value, 2003-13

Figure 15: Colombia deodorants volume and volume forecast, 2003-13 (units, million)

Figure 16: Colombia deodorants category growth comparison, by volume, 2003-13

Figure 17: Colombia deodorants company share, by value, 2007-08 (%)

Figure 18: Colombia deodorants distribution channels, by value, 2007-08 (%)

Figure 19: Colombia soap value and value forecast, 2003-13 (COPm, nominal prices)

Figure 20: Colombia soap category growth comparison, by value, 2003-13

Figure 21: Colombia soap volume and volume forecast, 2003-13 (units, million)

Figure 22: Colombia soap category growth comparison, by volume, 2003-13

Figure 23: Colombia soap company share, by value, 2007-08 (%)

Figure 24: Colombia soap distribution channels, by value, 2007-08 (%)

Figure 25: Global personal hygiene market split (value terms, 2008), top five countries

Figure 26: Global personal hygiene market value, 2003-08, top five countries

Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries

Figure 28: Global personal hygiene market volume, 2003-08, top five countries

Figure 29: Annual data review process

LIST OF TABLES

Table 1: Personal hygiene category definitions

Table 2: Personal hygiene distribution channels

Table 3: Colombia personal hygiene value, 2003-08 (COPm, nominal prices)

Table 4: Colombia personal hygiene value forecast, 2008-13 (COPm, nominal prices)

Table 5: Colombia personal hygiene value, 2003-08 ($m, nominal prices)

Table 6: Colombia personal hygiene value forecast, 2008-13 ($m, nominal prices)

Table 7: Colombia personal hygiene volume, 2003-08 (units, million)

Table 8: Colombia personal hygiene volume forecast, 2008-13 (units, million)

Table 9: Colombia personal hygiene brand share, by value, 2007-08 (%)

Table 10: Colombia personal hygiene value, by brand 2007-08 (COPm, nominal prices)

Table 11: Colombia personal hygiene company share by value, 2007-08 (%)

Table 12: Colombia personal hygiene value, by company, 2007-08 (COPm, nominal prices)

Table 13: Colombia personal hygiene distribution channels, by value, 2007-08 (%)

Table 14: Colombia personal hygiene value, by distribution channel, 2007-08 (COPm, nominal prices)

Table 15: Colombia personal hygiene expenditure per capita, 2003-08 (COP, nominal prices)

Table 16: Colombia personal hygiene forecast expenditure per capita, 2008-13 (COP, nominal prices)

Table 17: Colombia personal hygiene expenditure per capita, 2003-08 ($, nominal prices)

Table 18: Colombia personal hygiene forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 19: Colombia personal hygiene consumption per capita, 2003-08 (units)

Table 20: Colombia personal hygiene forecast consumption per capita, 2008-13 (units)

Table 21: Unilever key facts

Table 22: Colgate-Palmolive Company key facts

Table 23: Colombia bath & shower products value, 2003-08 (COPm, nominal prices)

Table 24: Colombia bath & shower products value forecast, 2008-13 (COPm, nominal prices)

Table 25: Colombia bath & shower products value, 2003-08 ($m, nominal prices)

Table 26: Colombia bath & shower products value forecast, 2008-13 ($m, nominal prices)

Table 27: Colombia bath & shower products volume, 2003-08 (units, million)

Table 28: Colombia bath & shower products volume forecast, 2008-13 (units, million)

Table 29: Colombia bath & shower products brand share, by value, 2007-08 (%)

Table 30: Colombia bath & shower products value, by brand 2007-08 (COPm, nominal prices)

Table 31: Colombia bath & shower products company share by value, 2007-08 (%)

Table 32: Colombia bath & shower products value, by company, 2007-08 (COPm, nominal prices)

Table 33: Colombia bath & shower products distribution channels, by value, 2007-08 (%)

Table 34: Colombia bath & shower products value, by distribution channel, 2007-08 (COPm, nominal prices)

Table 35: Colombia bath & shower products expenditure per capita, 2003-08 (COP, nominal prices)

Table 36: Colombia bath & shower products forecast expenditure per capita, 2008-13 (COP, nominal prices)

Table 37: Colombia bath & shower products expenditure per capita, 2003-08 ($, nominal prices)

Table 38: Colombia bath & shower products forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 39: Colombia bath & shower products consumption per capita, 2003-08 (units)

Table 40: Colombia bath & shower products forecast consumption per capita, 2008-13 (units)

Table 41: Colombia deodorants value, 2003-08 (COPm, nominal prices)

Table 42: Colombia deodorants value forecast, 2008-13 (COPm, nominal prices)

Table 43: Colombia deodorants value, 2003-08 ($m, nominal prices)

Table 44: Colombia deodorants value forecast, 2008-13 ($m, nominal prices)

Table 45: Colombia deodorants volume, 2003-08 (units, million)

Table 46: Colombia deodorants volume forecast, 2008-13 (units, million)

Table 47: Colombia deodorants brand share, by value, 2007-08 (%)

Table 48: Colombia deodorants value, by brand 2007-08 (COPm, nominal prices)

Table 49: Colombia deodorants company share by value, 2007-08 (%)

Table 50: Colombia deodorants value, by company, 2007-08 (COPm, nominal prices)

Table 51: Colombia deodorants distribution channels, by value, 2007-08 (%)

Table 52: Colombia deodorants value, by distribution channel, 2007-08 (COPm, nominal prices)

Table 53: Colombia deodorants expenditure per capita, 2003-08 (COP, nominal prices)

Table 54: Colombia deodorants forecast expenditure per capita, 2008-13 (COP, nominal prices)

Table 55: Colombia deodorants expenditure per capita, 2003-08 ($, nominal prices)

Table 56: Colombia deodorants forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 57: Colombia deodorants consumption per capita, 2003-08 (units)

Table 58: Colombia deodorants forecast consumption per capita, 2008-13 (units)

Table 59: Colombia soap value, 2003-08 (COPm, nominal prices)

Table 60: Colombia soap value forecast, 2008-13 (COPm, nominal prices)

Table 61: Colombia soap value, 2003-08 ($m, nominal prices)

Table 62: Colombia soap value forecast, 2008-13 ($m, nominal prices)

Table 63: Colombia soap volume, 2003-08 (units, million)

Table 64: Colombia soap volume forecast, 2008-13 (units, million)

Table 65: Colombia soap brand share, by value, 2007-08 (%)

Table 66: Colombia soap value, by brand 2007-08 (COPm, nominal prices)

Table 67: Colombia soap company share by value, 2007-08 (%)

Table 68: Colombia soap value, by company, 2007-08 (COPm, nominal prices)

Table 69: Colombia soap distribution channels, by value, 2007-08 (%)

Table 70: Colombia soap value, by distribution channel, 2007-08 (COPm, nominal prices)

Table 71: Colombia soap expenditure per capita, 2003-08 (COP, nominal prices)

Table 72: Colombia soap forecast expenditure per capita, 2008-13 (COP, nominal prices)

Table 73: Colombia soap expenditure per capita, 2003-08 ($, nominal prices)

Table 74: Colombia soap forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 75: Colombia soap consumption per capita, 2003-08 (units)

Table 76: Colombia soap forecast consumption per capita, 2008-13 (units)

Table 77: Global personal hygiene market value, 2008

Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries

Table 79: Global personal hygiene market volume, 2008

Table 80: Global personal hygiene market split (volume terms, 2008), top five countries

Table 81: Leading players, top five countries

Table 82: Analysis of Colombia’s political landscape

Table 83: Analysis of the Colombian economy

Table 84: Analysis of Colombia’s social system

Table 85: Analysis of Colombia’s technology landscape

Table 86: Analysis of Colombia’s legal landscape

Table 87: Analysis of Colombia’s environmental landscape

Table 88: Colombia personal hygiene new product launches reports, by company (top five companies), 2008

Table 89: Colombia personal hygiene new product launches SKUs, by company (top five companies), 2008

Table 90: Colombia personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008

Table 91: Colombia personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008

Table 92: Colombia personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008

Table 93: Colombia personal hygiene new product launches (reports) - Recent five launches (2008)

Table 94: Colombia population, by age group, 2003-08 (millions)

Table 95: Colombia population forecast, by age group, 2008-13 (millions)

Table 96: Colombia population, by gender, 2003-08 (millions)

Table 97: Colombia population forecast, by gender, 2008-13 (millions)

Table 98: Colombia nominal GDP, 2003-08 (COPbn, nominal prices)

Table 99: Colombia nominal GDP forecast, 2008-13 (COPbn, nominal prices)

Table 100: Colombia real GDP, 2003-08 (COPbn, 2000 prices)

Table 101: Colombia real GDP forecast, 2008-13 (COPbn, 2000 prices)

Table 102: Colombia real GDP, 2003-08 ($bn, 2000 prices)

Table 103: Colombia real GDP forecast, 2008-13 ($bn, 2000 prices)

Table 104: Colombia consumer price index, 2003-08 (2000=100)

Table 105: Colombia consumer price index, 2008-13 (2000=100)

Abstract

• Contains information on three categories: deodorants, soap and bath & shower products
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008
• Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

• Develop business strategies by understanding the quantitative trends within the personal hygiene market in Colombia
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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