Personal Hygiene in Brazil to 2013

Published by: Datamonitor

Published: Oct. 9, 2009 - 149 Pages

Table of Contents

Chapter 1 Executive Summary

Summary market level: personal hygiene

Summary category level: bath & shower products

Summary category level: deodorants

Summary category level: soap

Chapter 2 Introduction

What is this report about?

How to use this report

Market definition

Chapter 3 Market Overview

Value analysis (Brazilian Real), 2003-08

Value analysis (Brazilian Real), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 4 Leading Company Profiles

Unilever

Colgate-Palmolive Company

Chapter 5 Category Analysis: Bath & shower products

Value analysis (Brazilian Real), 2003-08

Value analysis (Brazilian Real), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 6 Category Analysis: Deodorants

Value analysis (Brazilian Real), 2003-08

Value analysis (Brazilian Real), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 7 Category Analysis: Soap

Value analysis (Brazilian Real), 2003-08

Value analysis (Brazilian Real), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 8 Country Comparison

Value

Volume

Market share

Chapter 9 PESTLE Analysis

Summary

Political analysis

Economic analysis

Social analysis

Technology analysis

Legal analysis

Environmental analysis

Chapter 10 New Product Development

Product launches over time

Recent product launches

Chapter 11 Macroeconomic Profile

Macroeconomic indicators

Chapter 12 Research Methodology

Methodology overview

Secondary research

Market modeling

Creating an initial data model

Revising the initial data model

Creating a final estimate

Creating demographic value splits

Primary research

Data finalization

Ongoing research

Chapter 13 APPENDIX

Future readings

How to contact experts in your industry

Disclaimer

LIST OF FIGURES

Figure 1: Brazil personal hygiene value and value forecast, 2003-13 (BRLm, nominal prices)

Figure 2: Brazil personal hygiene category growth comparison, by value, 2003-13

Figure 3: Brazil personal hygiene volume and volume forecast, 2003-13 (units, million)

Figure 4: Brazil personal hygiene category growth comparison, by volume, 2003-13

Figure 5: Brazil personal hygiene company share, by value, 2007-08 (%)

Figure 6: Brazil personal hygiene distribution channels, by value, 2007-08 (%)

Figure 7: Brazil bath & shower products value and value forecast, 2003-13 (BRLm, nominal prices)

Figure 8: Brazil bath & shower products category growth comparison, by value, 2003-13

Figure 9: Brazil bath & shower products volume and volume forecast, 2003-13 (units, million)

Figure 10: Brazil bath & shower products category growth comparison, by volume, 2003-13

Figure 11: Brazil bath & shower products company share, by value, 2007-08 (%)

Figure 12: Brazil bath & shower products distribution channels, by value, 2007-08 (%)

Figure 13: Brazil deodorants value and value forecast, 2003-13 (BRLm, nominal prices)

Figure 14: Brazil deodorants category growth comparison, by value, 2003-13

Figure 15: Brazil deodorants volume and volume forecast, 2003-13 (units, million)

Figure 16: Brazil deodorants category growth comparison, by volume, 2003-13

Figure 17: Brazil deodorants company share, by value, 2007-08 (%)

Figure 18: Brazil deodorants distribution channels, by value, 2007-08 (%)

Figure 19: Brazil soap value and value forecast, 2003-13 (BRLm, nominal prices)

Figure 20: Brazil soap category growth comparison, by value, 2003-13

Figure 21: Brazil soap volume and volume forecast, 2003-13 (units, million)

Figure 22: Brazil soap category growth comparison, by volume, 2003-13

Figure 23: Brazil soap company share, by value, 2007-08 (%)

Figure 24: Brazil soap distribution channels, by value, 2007-08 (%)

Figure 25: Global personal hygiene market split (value terms, 2008), top five countries

Figure 26: Global personal hygiene market value, 2003-08, top five countries

Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries

Figure 28: Global personal hygiene market volume, 2003-08, top five countries

Figure 29: Annual data review process

LIST OF TABLES

Table 1: Personal hygiene category definitions

Table 2: Personal hygiene distribution channels

Table 3: Brazil personal hygiene value, 2003-08 (BRLm, nominal prices)

Table 4: Brazil personal hygiene value forecast, 2008-13 (BRLm, nominal prices)

Table 5: Brazil personal hygiene value, 2003-08 ($m, nominal prices)

Table 6: Brazil personal hygiene value forecast, 2008-13 ($m, nominal prices)

Table 7: Brazil personal hygiene volume, 2003-08 (units, million)

Table 8: Brazil personal hygiene volume forecast, 2008-13 (units, million)

Table 9: Brazil personal hygiene brand share, by value, 2007-08 (%)

Table 10: Brazil personal hygiene value, by brand 2007-08 (BRLm, nominal prices)

Table 11: Brazil personal hygiene company share by value, 2007-08 (%)

Table 12: Brazil personal hygiene value, by company, 2007-08 (BRLm, nominal prices)

Table 13: Brazil personal hygiene distribution channels, by value, 2007-08 (%)

Table 14: Brazil personal hygiene value, by distribution channel, 2007-08 (BRLm, nominal prices)

Table 15: Brazil personal hygiene expenditure per capita, 2003-08 (BRL, nominal prices)

Table 16: Brazil personal hygiene forecast expenditure per capita, 2008-13 (BRL, nominal prices)

Table 17: Brazil personal hygiene expenditure per capita, 2003-08 ($, nominal prices)

Table 18: Brazil personal hygiene forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 19: Brazil personal hygiene consumption per capita, 2003-08 (units)

Table 20: Brazil personal hygiene forecast consumption per capita, 2008-13 (units)

Table 21: Unilever key facts

Table 22: Colgate-Palmolive Company key facts

Table 23: Brazil bath & shower products value, 2003-08 (BRLm, nominal prices)

Table 24: Brazil bath & shower products value forecast, 2008-13 (BRLm, nominal prices)

Table 25: Brazil bath & shower products value, 2003-08 ($m, nominal prices)

Table 26: Brazil bath & shower products value forecast, 2008-13 ($m, nominal prices)

Table 27: Brazil bath & shower products volume, 2003-08 (units, million)

Table 28: Brazil bath & shower products volume forecast, 2008-13 (units, million)

Table 29: Brazil bath & shower products brand share, by value, 2007-08 (%)

Table 30: Brazil bath & shower products value, by brand 2007-08 (BRLm, nominal prices)

Table 31: Brazil bath & shower products company share by value, 2007-08 (%)

Table 32: Brazil bath & shower products value, by company, 2007-08 (BRLm, nominal prices)

Table 33: Brazil bath & shower products distribution channels, by value, 2007-08 (%)

Table 34: Brazil bath & shower products value, by distribution channel, 2007-08 (BRLm, nominal prices)

Table 35: Brazil bath & shower products expenditure per capita, 2003-08 (BRL, nominal prices)

Table 36: Brazil bath & shower products forecast expenditure per capita, 2008-13 (BRL, nominal prices)

Table 37: Brazil bath & shower products expenditure per capita, 2003-08 ($, nominal prices)

Table 38: Brazil bath & shower products forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 39: Brazil bath & shower products consumption per capita, 2003-08 (units)

Table 40: Brazil bath & shower products forecast consumption per capita, 2008-13 (units)

Table 41: Brazil deodorants value, 2003-08 (BRLm, nominal prices)

Table 42: Brazil deodorants value forecast, 2008-13 (BRLm, nominal prices)

Table 43: Brazil deodorants value, 2003-08 ($m, nominal prices)

Table 44: Brazil deodorants value forecast, 2008-13 ($m, nominal prices)

Table 45: Brazil deodorants volume, 2003-08 (units, million)

Table 46: Brazil deodorants volume forecast, 2008-13 (units, million)

Table 47: Brazil deodorants brand share, by value, 2007-08 (%)

Table 48: Brazil deodorants value, by brand 2007-08 (BRLm, nominal prices)

Table 49: Brazil deodorants company share by value, 2007-08 (%)

Table 50: Brazil deodorants value, by company, 2007-08 (BRLm, nominal prices)

Table 51: Brazil deodorants distribution channels, by value, 2007-08 (%)

Table 52: Brazil deodorants value, by distribution channel, 2007-08 (BRLm, nominal prices)

Table 53: Brazil deodorants expenditure per capita, 2003-08 (BRL, nominal prices)

Table 54: Brazil deodorants forecast expenditure per capita, 2008-13 (BRL, nominal prices)

Table 55: Brazil deodorants expenditure per capita, 2003-08 ($, nominal prices)

Table 56: Brazil deodorants forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 57: Brazil deodorants consumption per capita, 2003-08 (units)

Table 58: Brazil deodorants forecast consumption per capita, 2008-13 (units)

Table 59: Brazil soap value, 2003-08 (BRLm, nominal prices)

Table 60: Brazil soap value forecast, 2008-13 (BRLm, nominal prices)

Table 61: Brazil soap value, 2003-08 ($m, nominal prices)

Table 62: Brazil soap value forecast, 2008-13 ($m, nominal prices)

Table 63: Brazil soap volume, 2003-08 (units, million)

Table 64: Brazil soap volume forecast, 2008-13 (units, million)

Table 65: Brazil soap brand share, by value, 2007-08 (%)

Table 66: Brazil soap value, by brand 2007-08 (BRLm, nominal prices)

Table 67: Brazil soap company share by value, 2007-08 (%)

Table 68: Brazil soap value, by company, 2007-08 (BRLm, nominal prices)

Table 69: Brazil soap distribution channels, by value, 2007-08 (%)

Table 70: Brazil soap value, by distribution channel, 2007-08 (BRLm, nominal prices)

Table 71: Brazil soap expenditure per capita, 2003-08 (BRL, nominal prices)

Table 72: Brazil soap forecast expenditure per capita, 2008-13 (BRL, nominal prices)

Table 73: Brazil soap expenditure per capita, 2003-08 ($, nominal prices)

Table 74: Brazil soap forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 75: Brazil soap consumption per capita, 2003-08 (units)

Table 76: Brazil soap forecast consumption per capita, 2008-13 (units)

Table 77: Global personal hygiene market value, 2008

Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries

Table 79: Global personal hygiene market volume, 2008

Table 80: Global personal hygiene market split (volume terms, 2008), top five countries

Table 81: Leading players, top five countries

Table 82: Analysis of Brazil’s political landscape

Table 83: Analysis of Brazil’s economy

Table 84: Analysis of Brazil’s social system

Table 85: Analysis of Brazil’s technology landscape

Table 86: Analysis of Brazil’s legal landscape

Table 87: Analysis of Brazil’s environmental landscape

Table 88: Brazil personal hygiene new product launches reports, by company (top five companies), 2008

Table 89: Brazil personal hygiene new product launches SKUs, by company (top five companies), 2008

Table 90: Brazil personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008

Table 91: Brazil personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008

Table 92: Brazil personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008

Table 93: Brazil personal hygiene new product launches (reports) - Recent five launches (2008)

Table 94: Brazil population, by age group, 2003-08 (millions)

Table 95: Brazil population forecast, by age group, 2008-13 (millions)

Table 96: Brazil population, by gender, 2003-08 (millions)

Table 97: Brazil population forecast, by gender, 2008-13 (millions)

Table 98: Brazil nominal GDP, 2003-08 (BRLbn, nominal prices)

Table 99: Brazil nominal GDP forecast, 2008-13 (BRLbn, nominal prices)

Table 100: Brazil real GDP, 2003-08 (BRLbn, 2000 prices)

Table 101: Brazil real GDP forecast, 2008-13 (BRLbn, 2000 prices)

Table 102: Brazil real GDP, 2003-08 ($bn, 2000 prices)

Table 103: Brazil real GDP forecast, 2008-13 ($bn, 2000 prices)

Table 104: Brazil consumer price index, 2003-08 (2000=100)

Table 105: Brazil consumer price index, 2008-13 (2000=100)

Abstract

• Contains information on three categories: deodorants, soap and bath & shower products
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008
• Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

• Develop business strategies by understanding the quantitative trends within the personal hygiene market in Brazil
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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