Personal Hygiene in Middle East and Africa to 2013

Published by: Datamonitor

Published: Oct. 12, 2009 - 84 Pages

Table of Contents

Chapter 1 Executive Summary

Summary market level: personal hygiene

Summary category level: bath & shower products

Summary category level: deodorants

Summary category level: soap

Chapter 2 Introduction

What is this report about?

How to use this report

Market definition

Chapter 3 Overview

Value Analysis

Volume Analysis

Chapter 4 Middle East And Africa Personal Hygiene - Market Overview

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 5 Leading Company Profiles

Unilever

Colgate-Palmolive Company

Chapter 6 Category Analysis: Bath & Shower Products

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 7 Category Analysis: Deodorants

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 8 Category Analysis: Soap

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 9 Research Methodology

Methodology overview

Secondary research

Market modeling

Creating an initial data model

Revising the initial data model

Creating a final estimate

Creating demographic value splits

Primary research

Data finalization

Ongoing research

Chapter 10 Appendix

Future readings

How to contact experts in your industry

Disclaimer

LIST OF FIGURES

Figure 1: Middle East and Africa personal hygiene value and value forecast, 2003-13 ($m, nominal prices)

Figure 2: Middle East and Africa personal hygiene category growth comparison, by value, 2003-13

Figure 3: Middle East and Africa personal hygiene volume and volume forecast, 2003-13 (units, million)

Figure 4: Middle East and Africa personal hygiene category growth comparison, by volume, 2003-13

Figure 5: Middle East and Africa personal hygiene company share (top five companies), by value, 2007-08 (%)

Figure 6: Middle East and Africa personal hygiene distribution channels, by value, 2007-08 (%)

Figure 7: Middle East and Africa bath & shower products value and value forecast, 2003-13 ($m, nominal prices)

Figure 8: Middle East and Africa bath & shower products category growth comparison, by value, 2003-13

Figure 9: Middle East and Africa bath & shower products volume and volume forecast, 2003-13 (units, million)

Figure 10: Middle East and Africa bath & shower products category growth comparison, by volume, 2003-13

Figure 11: Middle East and Africa bath & shower products company share (top five companies), by value, 2007-08 (%)

Figure 12: Middle East and Africa bath & shower products distribution channels, by value, 2007-08 (%)

Figure 13: Middle East and Africa deodorants value and value forecast, 2003-13 ($m, nominal prices)

Figure 14: Middle East and Africa deodorants category growth comparison, by value, 2003-13

Figure 15: Middle East and Africa deodorants volume and volume forecast, 2003-13 (units, million)

Figure 16: Middle East and Africa deodorants category growth comparison, by volume, 2003-13

Figure 17: Middle East and Africa deodorants company share (top five companies), by value, 2007-08 (%)

Figure 18: Middle East and Africa deodorants distribution channels, by value, 2007-08 (%)

Figure 19: Middle East and Africa soap value and value forecast, 2003-13 ($m, nominal prices)

Figure 20: Middle East and Africa soap category growth comparison, by value, 2003-13

Figure 21: Middle East and Africa soap volume and volume forecast, 2003-13 (units, million)

Figure 22: Middle East and Africa soap category growth comparison, by volume, 2003-13

Figure 23: Middle East and Africa soap company share (top five companies), by value, 2007-08 (%)

Figure 24: Middle East and Africa soap distribution channels, by value, 2007-08 (%)

Figure 25: Annual data review process

LIST OF TABLES

Table 1: Personal hygiene category definitions

Table 2: Personal hygiene distribution channels

Table 3: Middle East and Africa personal hygiene value (country-wise), 2003-08 ($m, nominal prices)

Table 4: Middle East and Africa personal hygiene value (country-wise) forecast, 2008-13 ($m, nominal prices)

Table 5: Middle East and Africa personal hygiene volume (country-wise), 2003-08 (units, million)

Table 6: Middle East and Africa personal hygiene volume (country-wise) forecast, 2008-13 (units, million)

Table 7: Middle East and Africa personal hygiene value, 2003-08 ($m, nominal prices)

Table 8: Middle East and Africa personal hygiene value forecast, 2008-13 ($m, nominal prices)

Table 9: Middle East and Africa personal hygiene volume, 2003-08 (units, million)

Table 10: Middle East and Africa personal hygiene volume forecast, 2008-13 (units, million)

Table 11: Middle East and Africa personal hygiene company share (top 20 companies) by value, 2007-08 (%)

Table 12: Middle East and Africa personal hygiene value, by company, 2007-08 ($m, nominal prices)

Table 13: Middle East and Africa personal hygiene distribution channels, by value, 2007-08 (%)

Table 14: Middle East and Africa personal hygiene value, by distribution channel, 2007-08 ($m, nominal prices)

Table 15: Middle East and Africa personal hygiene expenditure per capita, 2003-08 ($, nominal prices)

Table 16: Middle East and Africa personal hygiene forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 17: Middle East and Africa personal hygiene consumption per capita, 2003-08 (units)

Table 18: Middle East and Africa personal hygiene forecast consumption per capita, 2008-13 (units)

Table 19: Unilever key facts

Table 20: Colgate-Palmolive Company key facts

Table 21: Middle East and Africa bath & shower products value, 2003-08 ($m, nominal prices)

Table 22: Middle East and Africa bath & shower products value forecast, 2008-13 ($m, nominal prices)

Table 23: Middle East and Africa bath & shower products volume, 2003-08 (units, million)

Table 24: Middle East and Africa bath & shower products volume forecast, 2008-13 (units, million)

Table 25: Middle East and Africa bath & shower products company share (top 20 companies) by value, 2007-08 (%)

Table 26: Middle East and Africa bath & shower products value, by company, 2007-08 ($m, nominal prices)

Table 27: Middle East and Africa bath & shower products distribution channels, by value, 2007-08 (%)

Table 28: Middle East and Africa bath & shower products value, by distribution channel, 2007-08 ($m, nominal prices)

Table 29: Middle East and Africa bath & shower products expenditure per capita, 2003-08 ($, nominal prices)

Table 30: Middle East and Africa bath & shower products forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 31: Middle East and Africa bath & shower products consumption per capita, 2003-08 (units)

Table 32: Middle East and Africa bath & shower products forecast consumption per capita, 2008-13 (units)

Table 33: Middle East and Africa deodorants value, 2003-08 ($m, nominal prices)

Table 34: Middle East and Africa deodorants value forecast, 2008-13 ($m, nominal prices)

Table 35: Middle East and Africa deodorants volume, 2003-08 (units, million)

Table 36: Middle East and Africa deodorants volume forecast, 2008-13 (units, million)

Table 37: Middle East and Africa deodorants company share by value, 2007-08 (%)

Table 38: Middle East and Africa deodorants value, by company, 2007-08 ($m, nominal prices)

Table 39: Middle East and Africa deodorants distribution channels, by value, 2007-08 (%)

Table 40: Middle East and Africa deodorants value, by distribution channel, 2007-08 ($m, nominal prices)

Table 41: Middle East and Africa deodorants expenditure per capita, 2003-08 ($, nominal prices)

Table 42: Middle East and Africa deodorants forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 43: Middle East and Africa deodorants consumption per capita, 2003-08 (units)

Table 44: Middle East and Africa deodorants forecast consumption per capita, 2008-13 (units)

Table 45: Middle East and Africa soap value, 2003-08 ($m, nominal prices)

Table 46: Middle East and Africa soap value forecast, 2008-13 ($m, nominal prices)

Table 47: Middle East and Africa soap volume, 2003-08 (units, million)

Table 48: Middle East and Africa soap volume forecast, 2008-13 (units, million)

Table 49: Middle East and Africa soap company share (top 20 companies) by value, 2007-08 (%)

Table 50: Middle East and Africa soap value, by company, 2007-08 ($m, nominal prices)

Table 51: Middle East and Africa soap distribution channels, by value, 2007-08 (%)

Table 52: Middle East and Africa soap value, by distribution channel, 2007-08 ($m, nominal prices)

Table 53: Middle East and Africa soap expenditure per capita, 2003-08 ($, nominal prices)

Table 54: Middle East and Africa soap forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 55: Middle East and Africa soap consumption per capita, 2003-08 (units)

Table 56: Middle East and Africa soap forecast consumption per capita, 2008-13 (units)

Abstract

• Contains information on three categories: deodorants, soap and bath & shower products
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008
• Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

• Develop business strategies by understanding the quantitative trends within the personal hygiene market in Middle East and Africa
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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