Personal Hygiene in Latin America to 2013

Published by: Datamonitor

Published: Oct. 12, 2009 - 83 Pages

Table of Contents

Chapter 1 Executive Summary

Summary market level: personal hygiene

Summary category level: bath & shower products

Summary category level: deodorants

Summary category level: soap

Chapter 2 Introduction

What is this report about?

How to use this report

Market definition

Chapter 3 Overview

Value Analysis

Volume Analysis

Chapter 4 Latin America Personal Hygiene - Market Overview

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 5 Leading Company Profiles

Unilever

Colgate-Palmolive Company

Chapter 6 Category Analysis: Bath & Shower Products

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 7 Category Analysis: Deodorants

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 8 Category Analysis: Soap

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 9 Research Methodology

Methodology overview

Secondary research

Market modeling

Creating an initial data model

Revising the initial data model

Creating a final estimate

Creating demographic value splits

Primary research

Data finalization

Ongoing research

Chapter 10 Appendix

Future readings

How to contact experts in your industry

Disclaimer

LIST OF FIGURES

Figure 1: Latin America personal hygiene value and value forecast, 2003-13 ($m, nominal prices)

Figure 2: Latin America personal hygiene category growth comparison, by value, 2003-13

Figure 3: Latin America personal hygiene volume and volume forecast, 2003-13 (units, million)

Figure 4: Latin America personal hygiene category growth comparison, by volume, 2003-13

Figure 5: Latin America personal hygiene company share (top five companies), by value, 2007-08 (%)

Figure 6: Latin America personal hygiene distribution channels, by value, 2007-08 (%)

Figure 7: Latin America bath & shower products value and value forecast, 2003-13 ($m, nominal prices)

Figure 8: Latin America bath & shower products category growth comparison, by value, 2003-13

Figure 9: Latin America bath & shower products volume and volume forecast, 2003-13 (units, million)

Figure 10: Latin America bath & shower products category growth comparison, by volume, 2003-13

Figure 11: Latin America bath & shower products company share (top five companies), by value, 2007-08 (%)

Figure 12: Latin America bath & shower products distribution channels, by value, 2007-08 (%)

Figure 13: Latin America deodorants value and value forecast, 2003-13 ($m, nominal prices)

Figure 14: Latin America deodorants category growth comparison, by value, 2003-13

Figure 15: Latin America deodorants volume and volume forecast, 2003-13 (units, million)

Figure 16: Latin America deodorants category growth comparison, by volume, 2003-13

Figure 17: Latin America deodorants company share (top five companies), by value, 2007-08 (%)

Figure 18: Latin America deodorants distribution channels, by value, 2007-08 (%)

Figure 19: Latin America soap value and value forecast, 2003-13 ($m, nominal prices)

Figure 20: Latin America soap category growth comparison, by value, 2003-13

Figure 21: Latin America soap volume and volume forecast, 2003-13 (units, million)

Figure 22: Latin America soap category growth comparison, by volume, 2003-13

Figure 23: Latin America soap company share (top five companies), by value, 2007-08 (%)

Figure 24: Latin America soap distribution channels, by value, 2007-08 (%)

Figure 25: Annual data review process

LIST OF TABLES

Table 1: Personal hygiene category definitions

Table 2: Personal hygiene distribution channels

Table 3: Latin America personal hygiene value (country-wise), 2003-08 ($m, nominal prices)

Table 4: Latin America personal hygiene value (country-wise) forecast, 2008-13 ($m, nominal prices)

Table 5: Latin America personal hygiene volume (country-wise), 2003-08 (units, million)

Table 6: Latin America personal hygiene volume (country-wise) forecast, 2008-13 (units, million)

Table 7: Latin America personal hygiene value, 2003-08 ($m, nominal prices)

Table 8: Latin America personal hygiene value forecast, 2008-13 ($m, nominal prices)

Table 9: Latin America personal hygiene volume, 2003-08 (units, million)

Table 10: Latin America personal hygiene volume forecast, 2008-13 (units, million)

Table 11: Latin America personal hygiene company share (top 20 companies) by value, 2007-08 (%)

Table 12: Latin America personal hygiene value, by company, 2007-08 ($m, nominal prices)

Table 13: Latin America personal hygiene distribution channels, by value, 2007-08 (%)

Table 14: Latin America personal hygiene value, by distribution channel, 2007-08 ($m, nominal prices)

Table 15: Latin America personal hygiene expenditure per capita, 2003-08 ($, nominal prices)

Table 16: Latin America personal hygiene forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 17: Latin America personal hygiene consumption per capita, 2003-08 (units)

Table 18: Latin America personal hygiene forecast consumption per capita, 2008-13 (units)

Table 19: Unilever key facts

Table 20: Colgate-Palmolive Company key facts

Table 21: Latin America bath & shower products value, 2003-08 ($m, nominal prices)

Table 22: Latin America bath & shower products value forecast, 2008-13 ($m, nominal prices)

Table 23: Latin America bath & shower products volume, 2003-08 (units, million)

Table 24: Latin America bath & shower products volume forecast, 2008-13 (units, million)

Table 25: Latin America bath & shower products company share (top 20 companies) by value, 2007-08 (%)

Table 26: Latin America bath & shower products value, by company, 2007-08 ($m, nominal prices)

Table 27: Latin America bath & shower products distribution channels, by value, 2007-08 (%)

Table 28: Latin America bath & shower products value, by distribution channel, 2007-08 ($m, nominal prices)

Table 29: Latin America bath & shower products expenditure per capita, 2003-08 ($, nominal prices)

Table 30: Latin America bath & shower products forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 31: Latin America bath & shower products consumption per capita, 2003-08 (units)

Table 32: Latin America bath & shower products forecast consumption per capita, 2008-13 (units)

Table 33: Latin America deodorants value, 2003-08 ($m, nominal prices)

Table 34: Latin America deodorants value forecast, 2008-13 ($m, nominal prices)

Table 35: Latin America deodorants volume, 2003-08 (units, million)

Table 36: Latin America deodorants volume forecast, 2008-13 (units, million)

Table 37: Latin America deodorants company share (top 20 companies) by value, 2007-08 (%)

Table 38: Latin America deodorants value, by company, 2007-08 ($m, nominal prices)

Table 39: Latin America deodorants distribution channels, by value, 2007-08 (%)

Table 40: Latin America deodorants value, by distribution channel, 2007-08 ($m, nominal prices)

Table 41: Latin America deodorants expenditure per capita, 2003-08 ($, nominal prices)

Table 42: Latin America deodorants forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 43: Latin America deodorants consumption per capita, 2003-08 (units)

Table 44: Latin America deodorants forecast consumption per capita, 2008-13 (units)

Table 45: Latin America soap value, 2003-08 ($m, nominal prices)

Table 46: Latin America soap value forecast, 2008-13 ($m, nominal prices)

Table 47: Latin America soap volume, 2003-08 (units, million)

Table 48: Latin America soap volume forecast, 2008-13 (units, million)

Table 49: Latin America soap company share (top 20 companies) by value, 2007-08 (%)

Table 50: Latin America soap value, by company, 2007-08 ($m, nominal prices)

Table 51: Latin America soap distribution channels, by value, 2007-08 (%)

Table 52: Latin America soap value, by distribution channel, 2007-08 ($m, nominal prices)

Table 53: Latin America soap expenditure per capita, 2003-08 ($, nominal prices)

Table 54: Latin America soap forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 55: Latin America soap consumption per capita, 2003-08 (units)

Table 56: Latin America soap forecast consumption per capita, 2008-13 (units)

Abstract

• Contains information on three categories: deodorants, soap and bath & shower products
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008
• Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

• Develop business strategies by understanding the quantitative trends within the personal hygien market in Latin America
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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