Global Aerospace Industry Outlook to 2010: Marketing and Sales Strategies and the Impact of Recession and Recovery

Published by: Global Markets Direct

Published: Sep. 28, 2009 - 169 Pages

Table of Contents

1 Table of Contents

1.1 List of Tables

1.2 List of Figures

2 Introduction

2.1 What is This Report About?

2.2 Methodology

2.3 Profile Of Survey Respondents

3 Executive Summary

3.1 The Aerospace Industry is Moderately Optimistic About the Recovery of the Global Economy

3.2 Buyers and Suppliers in the Industry Are More Optimistic About Revenue Growth

3.3 Aerospace Companies Will Be Increasing Marketing Spend Over the Next 12 Months

3.4 Industry Players Face a Number of Key Challenges Due To the Recession

3.5 Suppliers and Buyers Are Adapting Their Marketing and Sales Strategies During Recession and Recovery to Face Immediate Business Concerns

4 Economic Outlook & Confidence

4.1 Global Economy Recovery Expectations

4.2 Revenue Growth Expectations

5 Aerospace Industry Investment Outlook

5.1 Fastest & Slowest Growing Markets

5.2 M&A Activity Predictions

5.3 Supplier’s Industry Outlook

1 Recession & Recovery: Threats & Opportunities For The Aerospace Industry

1.1 Leading Business Concerns Due To Recession

1.2 Key Actions To Overcome Business Threats

1.3 Key Actions To Maintain & Win Buyer Business

1.4 Leading Recession & Recovery Related Business Opportunities

2 Marketing Spend Activity

2.1 Annual Marketing Budgets: Suppliers to the Industry

2.2 Expected Change in Marketing Expenditure Levels: Suppliers to the Industry

2.3 Change in Expenditure by Media Channel: Suppliers to the Industry

2.4 Future Investment in Marketing and Sales Technology: Suppliers to the Industry

2.5 Annual Marketing Budgets: Aerospace Industry Players

2.6 Expected Change in Marketing Expenditure Levels: Aerospace Industry Players

2.7 Change in Expenditure by Media Channel: Aerospace Industry Players

2.8 Future Investment in Marketing and Sales Technology: Aerospace Industry Players

3 Marketing and Sales Behaviors and Strategies and the Impact of Recession and Recovery

3.1 Key Marketing Aims: Suppliers to the Industry

3.2 Marketing and Sales Practices During Recession and Recovery: Suppliers to the Industry

3.3 Expected Adaptations to Marketing Activities During Recession and Recovery: Suppliers to the Industry

3.4 Critical Success Factors for Choosing a Marketing Agency: Suppliers to the Industry

3.5 Marketing Attitudes and Approaches: Suppliers to the Industry

3.6 Key Marketing Aims: Aerospace Industry Players

3.7 Marketing and Sales Practices During Recession and Recovery: Aerospace Industry Players

3.8 Expected Adaptations to Marketing Activities During Recession and Recovery: Aerospace Industry Players

3.9 Critical Success Factors for Choosing a Marketing Agency: Aerospace Industry Players

3.10 Marketing Attitudes and Approaches: Aerospace Industry Players

4 Appendix

4.1 Full Survey Results-Closed Questions

4.2 Methodology

4.3 Contact Us

4.4 About Global Markets Direct

4.5 Disclaimer

1.1 List of Tables

Table 1: Count Of Global Aerospace Industry Survey Respondents By Company Type (Number Of Respondents), 2009 Industry Survey

Table 2: Buyer Respondents By Job Role (% Buyer Respondents), Global Aerospace Industry, 2009

Table 3: Buyer Respondents By Organization’s Global Turnover (% Buyer Respondents), Global Aerospace Industry, 2009

Table 4: Buyer Respondents By Organization’s Total Employee Size (% Buyer Respondents), Global Aerospace Industry, 2009

Table 5: Supplier Respondents By Job Role (% Supplier Respondents), Global Aerospace Industry, 2009

Table 6: Supplier Respondents By Organization’s Global Turnover (% Supplier Respondents), Global Aerospace Industry, 2009

Table 7: Supplier Respondents By Organization's Total Employee Size (% Supplier Respondents), Global Aerospace Industry, 2009

Table 8: Global Aerospace Industry Expectations Of Global Economy Recovery Timings By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009

Table 9: Global Aerospace Industry Expectations Of Global Economy Recovery Timings By Company Type: Aircraft Manufacturers & OEM's, Airlines, Aircraft Operators, Aerospace Industry Suppliers (% All Respondents), 2009

Table 10: Company Revenue Growth Optimism By Global Aerospace Industry Company Type: Aircraft Manufacturers & OEM's, Airlines, Aircraft Operators, Aerospace Industry Suppliers (% All Respondents), 2009

Table 11: Company Revenue Growth Optimism In The Global Aerospace Industry By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009

Table 12: Aircraft Manufacturer & OEM Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Aircraft Manufacturer & OEM Respondents), 2009

Table 13: Airline Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Airline Respondents), 2009

able 14: Aircraft Operator Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Aircraft Operator Respondents), 2009

Table 15: Aerospace Industry Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Aerospace Industry Supplier Respondents), 2009

Table 16: Key Growth Areas In The Global Aerospace Industry (Analysis Of Supplier Respondents), 2009

Table 17: Key Growth Areas In The Global Aerospace Industry (Analysis Of CEO/MD/Director/Vice President/Board Level Supplier Respondents), 2009

Table 18: Key Declining Areas In The Global Aerospace Industry (Analysis Of Supplier Respondents), 2009

Table 19: Key Declining Areas In The Global Aerospace Industry (Analysis Of CEO/MD/Director/Vice President/Board Level Supplier Respondents), 2009

Table 20: Aircraft Manufacturer & OEM Vs. Airline Vs. Aircraft Operator Vs. Aerospace Industry Supplier: Leading Business Concerns For The Period 2009-2010 Among Global Aerospace Industry Buyers And Suppliers (% All Respondents), 2009

Table 21: Leading Business Concerns For The Period 2009-2010 Among Global Aerospace Industry Buyers And Suppliers By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009

Table 22: Most Important Actions Being Implemented To Overcome Leading Business Concerns In 2009-2010 In The Global Aerospace Industry (Analysis Of All Respondents), 2009

Table 23: Most Important Actions Being Implemented To Overcome Leading Business Concerns In 2009-2010 In The Global Aerospace Industry - Senior Level Responses Only (Analysis Of CEO/MD/Director/Vice President/Board Level Respondents), 2009

Table 24: Most Important Actions Being Implemented By Aerospace Industry Suppliers To Overcome Leading Business Concerns In 2009-2010 (Analysis Of Aerospace Industry Supplier Respondents), 2009

Table 25: Most Important Actions Being Implemented By Aircraft Manufacturers and OEM’s, Airlines, Aircraft Operators To Overcome Leading Business Concerns In 2009-2010 In The Global Aerospace Industry (Analysis Of Aircraft manufacturers and OEM’s, Airlines, Aircraft Operators Respondents), 2009

Table 26: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Aerospace Industry: Supplier Responses Versus All Buyer Responses (% All Respondents), 2009

Table 27: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Aerospace Industry: Aircraft Manufacturer & OEM Versus Airline Versus Aircraft Operator (% Buyer Respondents), 2009

Table 28: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Aerospace Industry: Analysis Of Buyer Respondents By Company Turnover (% Buyer Respondents), 2009

Table 29: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Aerospace Industry: Analysis Of All Buyer Respondents By Procurement Budget (% Buyer Respondents), 2009

Table 30: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Aerospace Industry: Analysis Of All Buyer Respondents By Region (% Buyer Respondents), 2009

Table 31: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Aerospace Industry: Analysis Of All Buyer Respondents By Purchasing Decision Seniority (% Buyer Respondents With Purchasing Decision Influence), 2009

Table 32: Leading Business Opportunities During The Recession In The Global Aerospace Industry (Analysis Of All Respondents), 2009

Table 33: Leading Business Opportunities During The Recession In The Global Aerospace Industry - Senior Level Responses Only (Analysis Of CEO/MD/Director/Vice President/Board Level Respondents),2009

Table 34: Leading Business Opportunities For Aerospace Suppliers During The Recession In The Global Aerospace Industry (Analysis Of Supplier Respondents), 2009

Table 35: Leading Business Opportunities For Aircraft Manufacturers and OEM’s, Airlines, Aircraft Operators During The Recession In The Global Aerospace Industry (Analysis Of Buyer Respondents), 2009

Table 36: Annual Marketing Budget in US Dollars by Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2009

Table 37: Annual Marketing Budget in US Dollars by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Aerospace Industry, 2009

Table 38: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2009

Table 39: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Aerospace Industry, 2009

Table 40: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Aerospace Equipment Supplier (% Aerospace Equipment Supplier Respondents), Global Aerospace Industry, 2009

Table 41: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Aerospace MRO, Consultancy and Other Service Providers (% Aerospace MRO, Consultancy and Other Service Provider Respondents), Global Aerospace Industry, 2009

Table 42: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2009

Table 43: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Aerospace Industry, 2009

Table 44: Annual Marketing Budget in US Dollars by Company Turnover (% Buyer Respondents), Global Aerospace Industry, 2009

Table 45: Annual Marketing Budget in US Dollars by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Aerospace Industry, 2009

Table 46: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Aerospace Industry, 2009

Table 47: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Aerospace Industry, 2009

Table 48: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Aircraft Manufacturer and OEM / Airline / Aircraft Operator (% Buyer Respondents), Global Aerospace Industry, 2009

Table 49: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Aerospace Industry, 2009

Table 50: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Aerospace Industry, 2009

Table 51: Key Marketing Aims Over the Next Year: Aerospace Equipment Supplier (% Aerospace Equipment Supplier Respondents), Global Aerospace Industry, 2009

Table 52: Key Marketing Aims Over the Next Year: Aerospace MRO, Consultancy and Other Service Providers (% Aerospace MRO, Consultancy and Other Service Provider Respondents), Global Aerospace Industry, 2009

Table 53: Most Rated New Media Channels for New Business Generation by Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2009

Table 54: Most Rated New Media Channels for New Business Generation by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Aerospace Industry, 2009

Table 55: Expected Adaptations to Marketing Activities During Recession and Recovery by Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2009

Table 56: Expected Adaptations to Marketing Activities During Recession and Recovery by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Aerospace Industry, 2009

Table 57: Critical Success Factors for Choosing a Marketing Agency by Expected Change in Future Marketing Expenditure (% Supplier Respondents), Global Aerospace Industry, 2009

Table 58: Critical Success Factors for Choosing a Marketing Agency by Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2009

Table 59: Critical Success Factors for Choosing a Marketing Agency by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Aerospace Industry, 2009

Table 60: Marketing Attitudes and Approaches - Level of Agreement With the Following Statements: Aerospace Equipment Suppliers Vs. Aerospace MRO, Consultancy and Other Service Providers (% Supplier Respondents), Global Aerospace Industry, 2009

Table 61: Key Marketing Aims Over the Next Year: Aircraft Manufacturers and OEM / Airline / Aircraft Operators (% Buyer Respondents), Global Aerospace Industry, 2009

Table 62: Most Rated New Media Channels for New Business Generation by Company Turnover (% Buyer Respondents), Global Aerospace Industry, 2009

Table 63: Most Rated New Media Channels for New Business Generation by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Aerospace Industry, 2009

Table 64: Expected Adaptations to Marketing Activities During Recession and Recovery by Company Turnover (% Buyer Respondents), Global Aerospace Industry, 2009

Table 65: Expected Adaptations to Marketing Activities During Recession and Recovery by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Aerospace Industry, 2009

Table 66: Critical Success Factors for Choosing a Marketing Agency by Expected Change in Future Marketing Expenditure (% Buyer Respondents), Global Aerospace Industry, 2009

Table 67: Critical Success Factors for Choosing a Marketing Agency by Company Turnover (% Buyer Respondents), Global Aerospace Industry, 2009

Table 68: Critical Success Factors for Choosing a Marketing Agency by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Aerospace Industry, 2009

Table 69: Marketing Attitudes and Approaches - Level of Agreement With the Following Statements: Aircraft Manufacturers and OEM / Airline / Aircraft Operators (% Buyer Respondents), Global Aerospace Industry, 2009

Table 70: Full Survey Results-Closed Questions

1.2 List of Figures

Figure : Leading Business Concerns for the Period 2009-2010 Among Global Aerospace Industry Buyers and Suppliers (% All Respondents), 2009

Figure 1: Global Aerospace Industry Expectations Of Global Economy Recovery Timings (% All Respondents), 2009

Figure 2: Global Aerospace Industry Expectations Of Global Economy Recovery Timings By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009

Figure 3: Global Aerospace Industry Expectations Of Global Economy Recovery Timings By Company Type: Aircraft Manufacturers & OEM's, Airlines, Aircraft Operators, Aerospace Industry Suppliers (% All Respondents), 2009

Figure 4: Company Revenue Growth Optimism In The Global Aerospace Industry (% All Respondents), 2009

Figure 5: Company Revenue Growth Optimism By Global Aerospace Industry Company Type: Aircraft Manufacturers & OEM's, Airlines, Aircraft Operators, Aerospace Industry Suppliers (% All Respondents), 2009

Figure 6: Company Revenue Growth Optimism In The Global Aerospace Industry By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009

Figure 7: Aircraft Manufacturer & OEM Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Aircraft Manufacturer & OEM Respondents), 2009

Figure 8: Airline Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Airline Respondents), 2009

Figure 9: Aircraft Operator Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Aircraft Operator Respondents), 2009

Figure 10: Aerospace Industry Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Aerospace Industry Supplier Respondents), 2009

Figure 11: Merger & Acquisition Activity Expectations Over The Next 12 Months In The Global Aircraft Manufacturer & OEM Industry (% Aircraft Manufacturer & OEM Industry Respondents), 2009

Figure 12: Merger & Acquisition Activity Expectations Over The Next 12 Months In The Global Airline Industry (% Airline Industry Respondents), 2009

Figure 13: Merger & Acquisition Activity Expectations Over The Next 12 Months In The Global Aircraft Operator Industry (% Aircraft Operator Industry Respondents), 2009

Figure 14: Merger & Acquisition Activity Expectations Over The Next 12 Months In The Global Aerospace Industry Supplier Industry (% Aerospace Industry Supplier Industry Respondents), 2009

Figure 15: Leading Business Concerns For The Period 2009-2010 Among Global Aerospace Industry Buyers And Suppliers (% All Respondents), 2009

Figure 16: Aircraft Manufacturer & OEM Vs. Airline Vs. Aircraft Operator Vs. Aerospace Industry Supplier: Leading Business Concerns For The Period 2009-2010 Among Global Aerospace Industry Buyers And Suppliers (% All Respondents), 2009

Figure 17: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Aerospace Industry: Supplier Responses Versus All Buyer Responses (% All Respondents), 2009

Figure 18: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Aerospace Industry: Aircraft Manufacturer & OEM Versus Airline Versus Aircraft Operator (% Buyer Respondents), 2009

Figure 19: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Aerospace Industry: Analysis Of All Buyer Respondents By Region (% Buyer Respondents), 2009

Figure 20: Annual Marketing Budget in US Dollars: Aerospace Equipment Suppliers Vs. Aerospace MRO, Consultancy and Other Service Providers (% Supplier Respondents), Global Aerospace Industry, 2009

Figure 21: Annual Marketing Budget in US Dollars by Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2009

Figure 22: Annual Marketing Budget in US Dollars by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Aerospace Industry, 2009

Figure 23: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months: Aerospace Equipment Suppliers Vs. Aerospace MRO, Consultancy and Other Service Providers (% Supplier Respondents), Global Aerospace Industry, 2009

Figure 24: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2009

Figure 25: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Aerospace Industry, 2009

Figure 26: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Aerospace Equipment Supplier (% Aerospace Equipment Supplier Respondents), Global Aerospace Industry, 2009

Figure 27: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Aerospace MRO, Consultancy and Other Service Providers (% Aerospace MRO, Consultancy and Other Service Provider Respondents), Global Aerospace Industry, 2009

Figure 28: Expected Increase in Expenditure by Media Channel Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2009

Figure 29: Expected Increase in Expenditure by Media Channel Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Aerospace Industry, 2009

Figure 30: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months: Aerospace Equipment Supplier Vs. Aerospace MRO, Consultancy and Other Service Provider (% Supplier Respondents), Global Aerospace Industry, 2009

Figure 31: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2009

Figure 32: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Aerospace Industry, 2009

Figure 33: Annual Marketing Budget in US Dollars: Aircraft Manufacturer and OEM / Airline / Aircraft Operators (% Buyer Respondents), Global Aerospace Industry, 2009

Figure 34: Annual Marketing Budget in US Dollars by Company Turnover (% Buyer Respondents), Global Aerospace Industry, 2009

Figure 35: Annual Marketing Budget in US Dollars by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Aerospace Industry, 2009

Figure 36: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months: Aircraft Manufacturer and OEM / Airline / Aircraft Operator (% Buyer Respondents), Global Aerospace Industry, 2009

Figure 37: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Aerospace Industry, 2009

Figure 38: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Aerospace Industry, 2009

Figure 39: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Aircraft Manufacturer and OEM / Airline / Aircraft Operator (% Buyer Respondents), Global Aerospace Industry, 2009

Figure 40: Expected Increase in Expenditure by Media Channel Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Aerospace Industry, 2009

Figure 41: Expected Increase in Expenditure by Media Channel Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of The World (% Buyer Respondents), Global Aerospace Industry, 2009

Figure 42: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months: Aircraft Manufacturer and OEM / Airline / Aircraft Operators (% Buyer Respondents), Global Aerospace Industry, 2009

Figure 43: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Aerospace Industry, 2009

Figure 44: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Aerospace Industry, 2009

Figure 45: Key Marketing Aims Over the Next Year: Aerospace Equipment Supplier (% Aerospace Equipment Supplier Respondents), Global Aerospace Industry, 2009

Figure 46: Key Marketing Aims Over the Next Year: Aerospace MRO, Consultancy and Other Service Providers (% Aerospace MRO, Consultancy and Other Service Provider Respondents), Global Aerospace Industry, 2009

Figure 47: Most Important Key Marketing Aims Over the Next Year by Expected Change in Future Marketing Expenditure (% Supplier Respondents), Global Aerospace Industry, 2009

Figure 48: Most Important Key Marketing Aims Over the Next Year by Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2009

Figure 49: Most Important Key Marketing Aims Over the Next Year by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Aerospace Industry, 2009

Figure 50: Most Rated New Media Channels for New Business Generation: Aerospace Equipment Supplier Vs. Aerospace MRO, Consultancy and Other Service Providers (% Supplier Respondents), Global Aerospace Industry, 2009

Figure 51: Most Rated New Media Channels for New Business Generation by Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2009

Figure 52: Most Rated New Media Channels for New Business Generation by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Aerospace Industry, 2009

Figure 53: Importance of ROI Metric Types for Measuring Media Campaigns: Aerospace Equipment Supplier (% Aerospace Equipment Supplier Respondents), Global Aerospace Industry, 2009

Figure 54: Importance of ROI Metric Types for Measuring Media Campaigns: Aerospace MRO, Consultancy and Other Service Provider (% Aerospace MRO, Consultancy and Other Service Provider Respondents), Global Aerospace Industry, 2009

Figure 55: Expected Adaptations to Marketing Activities During Recession and Recovery: Aerospace Equipment Supplier Vs. Aerospace MRO, Consultancy and Other Service Provider (% Supplier Respondents), Global Aerospace Industry, 2009

Figure 56: Expected Adaptations to Marketing Activities During Recession and Recovery by Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2009

Figure 57: Expected Adaptations to Marketing Activities During Recession and Recovery by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Aerospace Industry, 2009

Figure 58: Expected Change in Face-To-Face Meetings Over the Next 12 Months: Aerospace Equipment Supplier Vs. Aerospace MRO, Consultancy and Other Service Providers (% Supplier Respondents), Global Aerospace Industry, 2009

Figure 59: Expected Change in Face-To-Face Meetings Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2009

Figure 60: Expected Change in Face-To-Face Meetings Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Aerospace Industry, 2009

Figure 61: Critical Success Factors for Choosing a Marketing Agency: Aerospace Equipment Suppliers Vs. Aerospace MRO, Consultancy and Other Service Providers (% Supplier Respondents), Global Aerospace Industry, 2009

Figure 62: Critical Success Factors for Choosing a Marketing Agency by Expected Change in Future Marketing Expenditure (% Supplier Respondents), Global Aerospace Industry, 2009

Figure 63: Key Marketing Aims Over the Next Year: Aircraft Manufacturers and OEM / Airline / Aircraft Operators (% Buyer Respondents), Global Aerospace Industry, 2009

Figure 64: Most Important Key Marketing Aims Over the Next Year by Expected Change in Future Marketing Expenditure (% Buyer Respondents), Global Aerospace Industry, 2009

Figure 65: Most Important Key Marketing Aims Over the Next Year by Company Turnover (% Buyer Respondents), Global Aerospace Industry, 2009

Figure 66: Most Important Key Marketing Aims Over the Next Year by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Aerospace Industry, 2009

Figure 67: Most Rated New Media Channels for New Business Generation: Aircraft Manufacturers and OEM / Airline / Aircraft Operators (% Buyer Respondents), Global Aerospace Industry, 2009

Figure 68: Most Rated New Media Channels for New Business Generation by Company Turnover (% Buyer Respondents), Global Aerospace Industry, 2009

Figure 69: Most Rated New Media Channels for New Business Generation by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Aerospace Industry, 2009

Figure 70: Importance of ROI Metric Types for Measuring Media Campaigns: Aircraft Manufacturers and OEM / Airline / Aircraft Operators (% Buyer Respondents), Global Aerospace Industry, 2009

Figure 71: Expected Adaptations to Marketing Activities During Recession and Recovery: Aircraft Manufacturers and OEM / Airline / Aircraft Operators (% Buyer Respondents), Global Aerospace Industry, 2009

Figure 72: Expected Adaptations to Marketing Activities During Recession and Recovery by Company Turnover (% Buyer Respondents), Global Aerospace Industry, 2009

Figure 73: Expected Adaptations to Marketing Activities During Recession and Recovery by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Aerospace Industry, 2009

Figure 74: Expected Change in Face-To-Face Meetings Over the Next 12 Months: Aircraft Manufacturers and OEM / Airline / Aircraft Operators (% Buyer Respondents), Global Aerospace Industry, 2009

Figure 75: Expected Change in Face-To-Face Meetings Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Aerospace Industry, 2009

Figure 76: Expected Change in Face-To-Face Meetings Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Aerospace Industry, 2009

Figure 77: Critical Success Factors for Choosing a Marketing Agency: Aircraft Manufacturers and OEM / Airline / Aircraft Operators (% Buyer Respondents), Global Aerospace Industry, 2009

Figure 78: Critical Success Factors for Choosing a Marketing Agency by Expected Change in Future Marketing Expenditure (% Buyer Respondents), Global Aerospace Industry, 2009

Abstract

• The opinions and forward looking statements of over 450 industry executives have been captured in our in-depth survey, of which over 40% represent Director & C-level respondents and a further 33% represent senior engineers
• This report covers data and analysis on media channel spend, marketing and sales practices and industry developments by suppliers to the worldwide aerospace industry
• The report examines current practices and provides future expectations over the next 12-24 months
• The research is based on primary survey research conducted by Global Markets Direct in association with ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations
• Key topics covered include media spend activity, marketing and sales behaviors & strategies by suppliers to the aerospace industry and how these have been affected by the recession, as well as threats & opportunities, investment outlook and business confidence among both buyers and suppliers.
• In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats
• The report provides qualitative analysis of key industry opportunities and threats and contains full survey results
• The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East

• 61% of industry players are looking to increase their marketing expenditure over the next 12 months, with only 24% looking to decrease it
• 25% of industry players are adapting product portfolios or positioning to meet clients cost pressures
• 56% of companies believe that the demonstration of confidence to their customers from increased marketing activity in the current business climate can give their company an edge

• Benchmark your sales and marketing plans with industry competitors to effectively determine strategy
• Identify the specific marketing approaches your competitors are using to win business during the recessionary climate
• Better promote your business by aligning your capabilities and business practices with your customer’s changing needs during these times of market uncertainty
• Secure stronger customer relationships by understanding the leading business concerns and changing strategies of buyers in the aerospace industry
• Effectively plan your business strategies
• Predict how the industry will grow, consolidate and where it will stagnate
• Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry

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