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China Tourism Report Q4 2009Published by: Business Monitor International Published: Oct. 7, 2009 - 54 Pages Table of Contents
AbstractTourism Arrivals Continue To SufferFigures released by the National Tourism Administration of China (CNTA) in July 2009 showed thatChina’s tourism industry is continuing to suffer. In the first six months of 2009, inbound arrivals fell by5.0% year-on-year, to 62 million. Tourist arrivals from Russia and South Korea have dropped mostsharply, falling by 53.3% and 32.8% respectively, reflecting the weakening of their currencies against theyuan. As a result, the tourism industry is now downgrading its forecasts for 2009. In total, inbound arrivals areexpected to fall by 5.0% over the year as a whole, to reach 124 million. More encouragingly though,tourist revenue is forecast to rise in 2009, growing by 3% to total CNY1.2 trillion, with CNY35 billionreceived from foreign tourists. This apparent mismatch between declining arrivals and rising revenuesreflects the strength of the yuan in 2009. Although arrivals are falling, the strong currency means thatforeign exchange revenues will continue to benefit in 2009. Hong Kong Tracks China In fitting with its growing role as the primary gateway to mainland China, Hong Kong is suffering asimilar downturn in its tourist arrivals. In the first half of the year, tourist arrivals dropped by 3.4% yearon-year, to 13.7 million. Notably, the greatest decline was seen in long-haul arrivals, bearing out our viewthat such vistitors will be deterred by the rising airline prices, as well as global concerns regarding thespread of swine flu (H1N1). Long-haul arrivals fell by 14% year-on-year, compared to a drop of 1.4% forshort-haul regional arrivals. However, arrivals from mainland China bucked the trend to grow by 4.6%annually, to total 8.26 million. Such growth indicates that mainland Chinese are focusing on domestictourism during the economic downturn, with locations such as Hong Kong, Macau and Tibet likely tobenefit as a result. New Domestic Airline Launched In mid-June, new domestic carrier Tianjin Airlines launched its first flight. The airline is currentlyoperating 10 routes, with destinations including Hohot, Taiyuan, Qingdao, Dalian and Xian. It also plansto launch two more routes, to Weihai and Nanchang, in the coming months. The company’s business plancalls for it to be operating 500 routes by 2012, with 100 aircraft. It also intends to launch limitedinternational routes by this point. The new airline is backed by a joint venture comprising the Hainan AirGroup, Hainan Airlines and Tianjin Port Free Trade Zone Investment Company. The launch of the newairline is a positive sign for the air industry in China, indicating that domestic demand for air travelcontinues to rise. This is despite the generally negative figures being reported by China’s internationalcarriers, which are suffering heavily from the adverse external environment. Get Full Details About This Report >> |
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