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Published by: Business Monitor International
Published: Oct. 7, 2009 - 58 Pages
Table of Contents
- Executive Summary
- SWOT Analysis
- Pakistan Food Industry SWOT
- Pakistan Drink Industry SWOT
- Pakistan Mass Grocery Retail Industry SWOT
- Business Environment
- Regional Food & Drink Business Environment Ratings
- Asia Pacific Food & Drink Business Environment Ratings
- Pakistan’s Food & Drink Business Environment Rating
- Macroeconomic Outlook
- Pakistan - Economic Activity, 2006-2013
- Food
- Industry Forecast Scenario
- Food Consumption
- Pakistan Food Consumption Indicators - Historical Data & Forecasts, 2005-2013
- Canned Food
- Pakistan Canned Food - Value/Volume Sales - Historical Data & Forecasts, 2005-2013
- Trade
- Pakistan Food & Drink Trade Indicators - Historical Data & Forecasts, 2005-2013
- Industry Developments
- Market Overview
- Food Processing
- Leading Players
- Confectionery
- Trade
- Agriculture
- Dairy and Livestock
- Organics
- Drink
- Industry Forecast Scenario
- Hot Drinks
- Pakistan Tea/Coffee Value Sales - Historical Data & Forecasts, 2005-2013
- Alcoholic Drinks
- Pakistan Beverage Subsector Value Sales - Historical Data & Forecasts, 2005-2013
- Soft Drinks
- Pakistan Beverage Subsector Value Sales - Historical Data & Forecasts, 2005-2013
- Industry Developments
- Market Overview
- Soft Drinks
- Hot Drinks
- Alcoholic Drinks
- Mass Grocery Retail
- Industry Forecast Scenario
- Table: Pakistan MGR Value Sales By Format - Historical Data & Forecasts (PKRbn), 2005-2013
- Table: Grocery Retail Sales By Format - Historical Data & Forecasts
- Industry Developments
- Market Overview
- Leading MGR Players
- Table: Structure Of Pakistan’s Mass Grocery Retail Market By Estimated Number Of Outlets, 2001-2008
- Competitive Landscape
- Key Players
- Food & Drink
- Table: Key Players in Pakistan's Food & Drink Sector
- Mass Grocery Retail
- Table: Key Players in Pakistan's Mass Grocery Retail Industry
- Company Analysis
- Food
- Hilal Confectionery
- Nestlé Pakistan
- Unilever Pakistan
- Drink
- Murree Brewery
- Coca-Cola Beverages Pakistan Limited (CCBPL)
- Tapal Tea
- Mass Grocery Retail
- Utility Stores Corporation (USC)
- Appendix
- Country Snapshot: Pakistan Demographic Data
- Section 1: Population
- Table: Demographic Indicators, 2005-2030
- Table: Rural/Urban Breakdown, 2005-2030
- Section 2: Education and Healthcare
- Table: Education, 2002-2005
- Table: Vital Statistics, 2005-2030
- Table: Employment Indicators, 2001-2006
- Section 3: Labour Market and Spending Power
- Table: Consumer Expenditure, 2000-2012 (US$)
- Table: Average Annual Manufacturing Wages, 2000-2012
- BMI Food & Drink Methodology
- Food & Drink Business Environment Ratings
- Ratings Methodology
- Ratings Overview
- Ratings System
- Indicators
- Limits Of Potential Returns
- Risks To Realisation Of Potential Returns
- Weighting
- Weighting
- BMI Food & Drink Industry Glossary
- Food & Drink
- Mass Grocery Retail
- BMI Food & Drink Forecasting & Sourcing
- How We Generate Our Industry Forecasts
- Sourcing
AbstractPakistan remains rooted to the bottom of BMI’s Asia Pacific Food & Drink Business EnvironmentRatings table for Q409 after a disappointing quarter that reaffirmed the country’s standing as the region’sleast attractive investment market by some distance. Our forecast that Pakistan’s GDP will grow by 2.5%in 2009, as opposed to recording a contraction, has more to do with its relative disconnection from theglobal economy. Despite the immeasurable regulatory challenges facing firms operating in Pakistan, BMIpoints out that the country’s food processing and soft drinks industries remain promising as discussed inour recently published Pakistan Food & Drink Report for Q409.
Having entered in 1989, Nestlé has steadily developed into one of Pakistan’s largest fast-movingconsumer goods companies. It has a particularly strong position in the dairy industry (it owns thedomestic dairy company Milkpak). Nestlé is also present across a number of other high-growth segmentssuch as confectionery (Kitkat), bottled water (Pure life) and hot drinks (Nescafe).
With per capita food consumption estimated to have been a mere US$140 in 2008, Pakistani consumersremain highly price sensitive. With a turnover of US$410mn in 2008 in the country, Nestlé has barelyscratched the surface of Pakistan’s potential with its 164mn population. It will look to capitalise onBMI’s forecast that through to 2013, food consumption in Pakistan will increase by 37.2% and reachPKR1,935bn.
Unilever also has a growing presence in Pakistan, particularly within tea. BMI points out that Pakistan isamong the highest per capita tea consumers in the world. We do not see the industry slowing downanytime soon. Between 2009 and 2013, we expect tea value sales to increase by 40.5% and reachPKR59.2bn. Unilever’s main tea-category competitor is the domestic company Tapal TeaPakistan’s soft drinks industry continues to be dominated by the basic carbonate range of globalpowerhouses Coca-Cola and PepsiCo. Turkey’s Coca-Cola Icicles has a major stake in Pakistan andsees the market as a key long-term growth engine. Although health consciousness has begun to surface,the meek spending power of consumers means the trends have yet to truly impact the trajectory of theindustry. With this in mind, BMI expects the carbonates segment to continue claiming the majority of theindustry’s volume growth. Through to 2013, soft drinks value sales are forecast to increase by 39.8% andreach PKR19.5bn.
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