2008 Consumer Markets: Audio Survey Results: Portable Media Players : Market Research Report

2008 Consumer Markets: Audio Survey Results: Portable Media Players

Published by: IDC

Published: Sep. 30, 2009 - 20 Pages

Table of Contents
IDC Opinion

In This Study
Methodology
Situation Overview
Future Outlook
Essential Guidance
Learn More
Related Research
Synopsis
Table: Number of Portable Media Players Owned by Gender and Age Group (% of Respondents)
Table: Number of Portable Media Players Owned by Household Income (% of Respondents)
Table: Number of Portable Media Players Owned by Technology Access (% of Respondents)
Table: Portable Media Player Brand Ownership by Gender and Age Group (% of Respondents)
Table: Portable Media Player Brand Ownership by Gender and Age Group (% of Total Portable Media Players)
Table: Location of Portable Media Player Usage by Gender and Age (% of Respondents)
Table: Average Number of Hours per Week Spent Listening to Audio Content on Portable Media Player by Gender and Age (% of Respondents)
Table: Average Number of Hours per Week Spent Watching Video Content on Portable Media Player by Gender and Age (% of Respondents)
Table: Intention to Purchase Portable Media Player in Next Six Months by Gender and Age (% of Respondents)
Table: Reason for Intended New Portable Media Player Purchase by Gender and Age (% of Respondents)
Table: Intention to Purchase Portable Media Player in Next Six Months by Household Income (% of Respondents)
Table: Reason for Intended New Portable Media Player Purchase by Household Income (% of Respondents)
Table: Intention to Purchase Portable Media Player in Next Six Months by Technology Access (% of Respondents)
Table: Reason for Intended New Portable Media Player Purchase by Technology Access (% of Respondents)
Figure: Top Factors Influencing Purchase of Existing Portable Media Player
Figure: Favorite Sources of Music for Portable Media Players
Figure: Satisfaction with Portable Media Player Overall
Figure: Satisfaction with Portable Media Player Set Up
Figure: Satisfaction with Portable Media Player Ease of Use
Figure: Top Factors Influencing Purchase of Future Portable Media Player

Abstract

This IDC study presents data and analysis from IDC's 2008 Consumer Markets: Audio Survey, fielded in October and November 2008. The document provides an examination of survey responses related to portable media player ownership and purchase intention.

"Portable media player ownership among U.S. consumers is beginning to flatten out, with nearly 60% of all respondents reporting owning a portable media player, or living in a household with someone who does, as of the end of 2008, compared with 56.5% who reported the same a year earlier. As the U.S. PMP market continues to decline in terms of unit shipments in 2009, device vendors can strengthen their positions by getting better at the fundamentals and improving the experience of consuming multimedia on PMPs and also by adding connected multimedia and productivity services and applications." — Susan Kevorkian, program director, Digital Marketplace

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