2009 Single-Serve Fruit Beverages in the U.S. : Market Research Report

2009 Single-Serve Fruit Beverages in the U.S.

Published by: Beverage Marketing Corporation

Published: Oct. 9, 2009 - 183 Pages

1. THE U.S. FRUIT BEVERAGE AND NEW AGE MARKETS
The U.S. Fruit Beverage Market: • Volume; • Retail Dollar Sales; • Per Capita Consumption; • Seasonality
The U.S. New Age Beverage Market
The 2008 New Age Market
Exhibits: • U.S. Fruit Beverage Market Volume and Growth 1980 - 2008; • U.S. Fruit Beverage Market Segments Volume 2003 - 2008; • U.S. Fruit Beverage Market Segments Share of Volume 2003 - 2008; • U.S. Fruit Beverage Market Segments Change in Volume 2004 - 2008; • U.S. Fruit Beverage Market Total Retail Dollars and Growth 1982 - 2008; • U.S. Fruit Beverage Market Segments Estimated Retail Dollar Sales 1982 - 2008; • U.S. Fruit Beverage Market Segments Share of Retail Dollar Sales 1982 - 2008; • U.S. Fruit Beverage Market Segments Change in Retail Dollar Sales 1991 - 2008; • U.S. Fruit Beverage Market Per Capita Consumption 1980 - 2008; • U.S. Fruit Beverage Market Segments Per Capita Consumption 1992 - 2008; • Fruit Beverage Seasonality Quarterly Volume Shares 2008; • U.S. New Age Beverage Market Estimated Wholesale Dollar Sales 1996 - 2008; • U.S. New Age Beverage Market Segments Estimated Wholesale Dollar Sales 2003 - 2008; • U.S. New Age Beverage Market Segments Share of Wholesale Dollar Sales 2003 - 2008; • U.S. New Age Beverage Market Segments Change in Wholesale Dollar Sales 2004 - 2008
2. THE U.S. SINGLE-SERVE FRUIT BEVERAGE MARKET
The Single-Serve Fruit Beverage Industry: • Overview; • Characteristics and Developments; • Superpremium Juices; • Nutrient-Enhanced Fruit Drinks; • Sparkling Juice
Exhibits: • U.S. Single-Serve Fruit Beverage Market Volume and Growth 1993 - 2008; • U.S. Single-Serve Fruit Beverage Market Per Capita Consumption 1993 - 2008; • U.S. Single-Serve Fruit Beverage Market Estimated Wholesale Dollars 1993 - 2008
3. REGIONAL SINGLE-SERVE FRUIT BEVERAGE MARKETS
Regional Single-Serve Fruit Beverage Markets: • Overview; • The South; • The Midwest; • The West; • The Northeast
Exhibits: • Regional Single-Serve Fruit Beverage Markets Wholesale Dollar Sales 1993 - 2008; • Regional Single-Serve Fruit Beverage Markets Dollar Share 1993 - 2008; • Regional Single-Serve Fruit Beverage Markets Dollar Growth 1994 - 2008
4. SINGLE-SERVE FRUIT BEVERAGE DISTRIBUTION CHANNELS
Single-Serve Fruit Beverage Distribution Channels: • Overview; • Convenience Stores; • Supermarkets; • Foodservice; • Mass Merchandisers; • Vending; • Drug Stores
Exhibits: • U.S. Single-Serve Fruit Beverage Market Volume by Distribution Channel 2003 - 2008; • U.S. Single-Serve Fruit Beverage Market Share by Distribution Channel 2003 - 2008; • U.S. Single-Serve Fruit Beverage Market Growth by Distribution Channel 2004 - 2008
5. SINGLE-SERVE FRUIT BEVERAGE PACKAGING
Single-Serve Fruit Beverage Packaging Types: • Overview; • Package Sizes
Exhibits: • U.S. Single-Serve Fruit Beverage Market Case Volume by Package Size and Type 2003 - 2008; • U.S. Single-Serve Fruit Beverage Market Case Share by Package Size and Type 2003 - 2008; • U.S. Single-Serve Fruit Beverage Market Case Growth by Package Size and Type 2004 - 2008
6. THE LEADING SINGLE-SERVE FRUIT BEVERAGE COMPANIES AND THEIR BRANDS
The Leading Brands
PepsiCo, Inc.: • Overview; • Tropicana - Overview; • Tropicana - Marketing; • Dole - Overview; • Naked Juice - Overview; • Naked Juice - Marketing; • Naked Juice - Distribution; • Izze - Overview; • Izze - Marketing; • Izze - Distribution; • SoBe - Overview; • SoBe- Marketing; • SoBe - Distribution
Coca-Cola Company: • Overview; • Minute Maid - Overview; • Minute Maid - Marketing; • Minute Maid - Distribution; • Fuze - Overview; • Fuze - Marketing; • Fuze - Distribution
Dr Pepper Snapple Group, Inc.: • Overview; • Marketing; • Snapple Beverage Group - Overview; • Snapple Beverage Group - Marketing; • Snapple Beverage Group - Distribution
Ocean Spray: • Overview; • Marketing; • Distribution
Sunny Delight Beverage Company: • Overview; • Marketing; • Distribution
Welch’s: • Overview; • Marketing; • Distribution
POM Wonderful: • Overview; • Marketing
Exhibits: • Leading Single-Serve Fruit Beverages Estimated Wholesale Dollar Sales 2002 - 2007; • Leading Single-Serve Fruit Beverages Dollar Share 2002 - 2007; • Leading Single-Serve Fruit Beverages Dollar Growth 2003 - 2007; • Leading Single-Serve Fruit Beverages Estimated Case Volume 2002 - 2007; • Leading Single-Serve Fruit Beverages Volume Share 2002 - 2007; • Leading Single-Serve Fruit Beverages Volume Growth 2003 - 2007
7. SINGLE-SERVE FRUIT BEVERAGE ADVERTISING EXPENDITURES
Leading Single-Serve Fruit Beverage Advertisers
Single-Serve Fruit Beverage Advertising by Medium
Exhibits: • Leading Single-Serve Fruit Beverage Advertising Expenditures 2003 - 2008; • Leading Single-Serve Fruit Beverage Share of Advertising Expenditures 2003 - 2008; • Leading Single-Serve Fruit Beverage Change in Advertising Expenditures 2004 - 2008; • Single-Serve Fruit Beverage Advertising Expenditures by Media 2003 - 2008; • Single-Serve Fruit Beverage Share of Advertising Expenditures by Media 2003 - 2008; • Single-Serve Fruit Beverage Change in Advertising Expenditures by Media 2004 - 2008
8. DEMOGRAPHICS OF THE SINGLE-SERVE FRUIT BEVERAGE CONSUMER
The Fruit Drink Consumer: • Overview; • Comparative Demographics of Fruit Drink Brands
Exhibits: • Demographics of the Fruit Drink Consumer 2008; • Demographics of the Hawaiian Punch Consumer 2008; • Demographics of the Sunny D Consumer 2008; • Demographics of the Snapple Consumer 2008
9. THE PROJECTED U.S. SINGLE-SERVE FRUIT BEVERAGE MARKET
The Projected Single-Serve Fruit Beverage Market: • Overview; • Regular Single-Serve Fruit Beverages; • Superpremium Juices; • Nutrient-Enhanced Fruit Drinks; • Sparkling Juice; • Packaging Types
Exhibits: • Projected Single-Serve Fruit Beverage Market Volume and Growth 1993 - 2013; • Projected Single-Serve Fruit Beverage Market Estimated Wholesale Dollars and Growth 1993 - 2013; • Projected Single-Serve Fruit Beverage Market Wholesale Dollar Sales by Segment 2008 - 2013; • Projected Single-Serve Fruit Beverage Market Compound Annual Growth by Segment 2008 - 2013; • Projected Single-Serve Fruit Beverage Market Case Volume by Package Type 2008 - 2013; • Projected Single-Serve Fruit Beverage Market Compound Annual Growth by Package Type 2008 - 2013

Abstract

FRUITFUL. An in-depth look at the single-serve fruit beverage market in the context of the New Age beverage marketplace, this report covers regions, distribution, packaging, advertiding and demographics.

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2009 Single-Serve Fruit Beverages in the U.S.

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Abstract