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Published by: Market Intelligence & Consulting Institute
Published: Sep. 4, 2009 - 30 Pages
Table of Contents
- 1. Prices and Functions of Key E-Reader Vendors' Mainstream Models
- 2. Prices and Product Benefits of Key E-Reader Vendors' Mainstream Models
- 3. Price-Benefit Competitive Positioning of Key E-Reader Vendors' Mainstream Models
- 3.1 High-price High-end: Kindle DX
- 3.2 Low-price Mid-range to High-end: Kindle 2 & PRS-700
- 3.3 Low-price Mid-range: PRS-505 & 505 BL
- 3.4 High-price Mid- to Low-end: Hanlin V2
- 3.5 Moderately Priced Low-end: Others
- 4. Book Market Development Trends
- 4.1 US Book Market Sales
- 4.2 Reading Habits of US Citizens Aged 15 and Older
- 5. E-Reader Market Scale Forecast, 2009-2013
- MIC Perspective
- Appendix
- List of Topics
- Specifications and key functions of ten e-reader products released by six vendors, including: Amazon.com, Bookeen, Endless Ideas, Foxit, Sony, Tianjin Jinke
- Product benefits of e-reader products as perceived by users and the influence of these product benefits on e-reader prices
- Price-benefit competitive positioning of key e-reader vendors' mainstream models
- Book market trends, including total sales value in the book market and reading habits of consumers
- E-reader market scale forecast for the period 2009-2013, including shipment volume, shipment value and e-reader display size share forecast
- Companies and organizations analyzed or mentioned in the report include: Amazon.com, Bookeen, Endless Ideas, Foxit, Sony, Tianjin Jinke
- List of Tables
- Table 1 Prices and Functions of Key E-Reader Vendors' Mainstream Models
- Table 2 Product Benefits Featuring Significant Explanatory Power with Respect to the Price of Key E-Reader Vendors' Mainstream Models
- Table 3 US Book Market Sales Value by Category, 2003 - 2008
- Table 4 E-Reader Product Lifecycle Scenario, 2008 - 2013
- List of Figures
- Figure 1 Display Specifications of Key E-Reader Vendors' Mainstream Models
- Figure 2 Price-Benefit Competitive Positioning of Key E-Reader Vendors' Mainstream Models
- Figure 3 US Book Market Sales Value, 2002 - 2008
- Figure 4 US Book Market Sales Value Share by Category, 2002 - 2008
- Figure 5 Leisure Time Spent on Reading Activities Each Day among US Citizens Aged 15 and Older by Age Group, 2006 - 2008
- Figure 6 Primary Activity Time Spent on Work and Education Activities Each Day among US Citizens Aged 15 and Older by Age Group, 2006 - 2008
- Figure 7 Development Status of E-Reader in Product Lifecycle
- Figure 8 Worldwide E-Reader Shipment Volume Forecast, 2009 - 2013
- Figure 9 Worldwide E-Reader Shipment Volume Share Forecast by Display Size, 2009 - 2013
- Figure 10 Worldwide E-Reader Shipment Value Forecast, 2009 - 2013
- Figure 11 Product Benefit Changes of Key E-Reader Vendors' Mainstream Models
- Figure 12 E-Reader Application Fields
AbstractIn the e-reader market, Amazon.com is aggressively pushing its reading service business model, while other vendors have chosen other market development strategies. This report focuses on ten e-reader products released by six vendors, including: Amazon.com, Sony, Foxit, Endless Ideas, Bookeen, Tianjin Jinke. As part of this research, user evaluations and opinions of these e-reader products were collected, with 205 effective samples. Through a dummy variable multiple linear regression analysis model, e-reader prices and benefits are examined, in order to identify key product benefits that influence e-reader price differences. This provides understanding of consumers' usage preferences for e-readers. Furthermore, electronic content development in the book market is analyzed. Based on the product lifecycle theory, an e-reader market scale forecast model is created in order to provide a forecast of e-reader market scale for the period 2009-2013.
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