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Slovenia Tourism Report 2009

Published by: Business Monitor International

Published: Oct. 1, 2009 - 42 Pages


Table of Contents


Executive Summary
SWOT Analysis
Slovenia Tourism SWOT
Slovenia Political SWOT
Slovenia Economic SWOT
Slovenia Business Environment SWOT
Industry Forecast Scenario
Arrivals
Table: Arrivals Data, 2005-2013 (‘000)
Accommodation
Table: Accommodation Data, 2005-2013 (‘000, unless otherwise stated)
Expenditure
Table: Expenditure Data, 2005-2013
Inbound Tourism
Table: Inbound Tourism, 2005-2013 (‘000)
Outbound Tourism
Table: Outbound Tourism, 2005-2013 (‘000, unless otherwise stated)
Market Overview - Travel
Commercial Airlines
Global Oil Products Market Review
Table: Global Oil Prices, 2003-2013 (US$ per barrel)
Market Overview - Hospitality
Table: Accommodation Data, 2005-2013 (‘000, unless otherwise stated)
Accommodation Developments
Gaming
Infrastructure
Business Environment
Table: Central And Eastern Europe Travel And Tourism Business Environment Rating
Tourism Business Environment Ratings
BMI’s Security Ratings
Table: Europe Regional Security Risk Ratings
Table: Europe State Terrorism Vulnerability Index
Slovenia’s Security Risk Rating
Europe Regional Security Overview
Currency Forecast
Global Assumptions
Table: BMI’s Global Assumptions, 2007-2013
Table: Global And Regional Real GDP Growth, 2008-2011
Table: Developed Market Exchange Rates, 2008-2011 (average)
Table: Key Emerging Market Exchange Rates, 2008-2011 (average against US dollar)
Company Profiles
Adria Airways
Terme Catež
Hit
Methodology
How We Generate Our Industry Forecasts
Tourism Industry
Tourism Ratings - Methodology
Table: Tourism Business Environment Indicators
Table: Weighting of Components
Sources

Abstract

Tourism Overview

Figures from the Slovenian Tourist Board (STB) showed that 1.77mn foreign tourists visited Sloveniaover the course of 2008. The most important source market was Italy (376,135), followed by Germany(196,007) and Austria (195,195). These three countries account for over 40% of total visitors.Looking ahead, arrivals will fall by around 5% over 2009, as the global economic crisis bites. Beyond thispoint, there should be scope for a stronger recovery towards the end of our forecast period.

Spotlight On Adria Airways

In 2008, Slovenia’s national carrier, Adria Airways, carried 1.3mn passengers, an increase of 14% yearon-year (y-o-y). This year has been more challenging, with the airline only carrying 503,438 passengersin the first six months, a decline of 16% y-o-y. However, Adria Airways attributed this to a higher thanexpected base of comparison, as Slovenia held the presidency of the EU during the first six months of2008.

This year has also changed the cost dynamic. Whereas EU officials had been travelling in business classin 2008, 2009 has seen an increase in economy passengers, who generate less revenue for the airline.Bearing this in mind, the airline’s management has revised down its expectations for 2009, believing thatrevenues may come in up to 15% below forecast and earnings before interest and tax (EBIT) will actuallybe -EUR3.2mn. That said, the airline is confident it can stave off insolvency.

Tough Times For Hit

In December 2008, Slovene casino operator Hit announced that some form of staff retrenchment wouldbe inevitable, given current market conditions. Although visitor numbers were up by 0.3% during the first10 months of the year, to 1.36mn, the amount of money being spent per guest was down sharply.Revenues were down by 11% on the same period last year.Hit has called on the government to cut the taxes levied on gaming in order to help it weather theeconomic slowdown.

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