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Global PC TV Tuners—A Solid Niche In Transition

Published by: In-Stat

Published: Jun. 4, 2009 - 72 Pages


Table of Contents


PC-TV Tuners—Still Not in the Mainstream

PC-TV Tuners

PC-TV Tuners—Form and Function

Analog PC-TV Tuners

Combination PC-TV Tuners7
Hybrid PC-TV Tuners

Digital PC-TV Tuners

Geographical and Technological Variations

Mobile Broadcast Television and PC-TV Tuners
Computers and PC TV Tuners—Fixed-Location Versus Mobility

Fixed Locations

Mobility

The Antenna Dilemma
Computing Platforms
All-In-One Computers
Netbook Computers

Competing Mobile Devices
TV on the PC

The Internet—Better TV on the PC

Apple TV

Premium Content and DRM

Windows 7 Media Center—Better PC-TV Tuner Integration

Microsoft Vista Media Center TV Pack Upgrade and Windows 7

Internet Accessible Content and Windows 7

Protected Broadcast Driver Architecture (PBDA)

PC-TV Tuners and Cable

CableCards

The M-Card Solution Using Multi-Channel CableCards

Competitive Environment

The Mobile TV Tuner Squeeze

Forecast by Region, by Category, Through 2013

Three Categories by Technology

Six Technology Subgroups

Four Usage Models

A Word About Estimates for Average Retail Value

North America by Category

North America PC-TV Tuner Shipments by Technology Category

North America PC-TV Tuner Shipments by Usage Model

North American Value by Technology and by Subgroup

Europe by Category

Europe Digital PC-TV Tuner Shipments by Technology and by Subgroup

Europe PC-TV Tuner Shipments by Usage Model

Europe PC-TV Tuner Retail Value by Technology and by Subgroup

Asia by Category

Japan PC-TV Tuner Shipments by Technology

Asia Excluding Japan PC-TV Tuner Shipments by Technology

Asia Including Japan PC-TV Tuner Shipments by Technology

Asia Including Japan PC-TV Tuner Shipments By Usage Model

Asian PC-TV Tuner Retail Value by Technology and by Subgroup

Rest of the World (ROW) By Category

ROW PC-TV Tuner Shipments by Usage Model

ROW PC-TV Tuner Retail Value by Technology and by Subgroup

Worldwide Summary by Category

Worldwide PC-TV Tuner Product Shipments by Usage Model

Worldwide PC-TV Tuner Retail Value by Technology and by Subgroup

Emergence of PCIe for Built-In Laptops Expected to Come in 2011
Worldwide PC-TV Tuner Retail Value by Usage Model
Keys to Success Are Limited
PC-TV Tuner Value by Geographic Region
PC-TV Tuner Attach Rate In Total PC Market

Methodology

List of Tables


Table 1. ISDB-T vs. 1Seg PC-TV Tuners Installed in PCs

Table 2. North America PC-TV Tuner Shipments by Technology (Units in Thousands, Annual Growth Rate, Percent of Total, Compound Annual Growth Rate)

Table 3. North American PC-TV Tuner Shipments by Technology and by Subgroup (Units in Thousands, Compound Annual Growth Rate)

Table 4. North American PC-TV Tuner Shipments by Usage Model (Units in Thousands, Annual Growth Rate, Compound Annual Growth Rate)

Table 5. North American PC-TV Tuner Estimated Retail ASP by Technology and by Subgroup (US$ per Product)

Table 6. North American PC-TV Tuner Retail Value by Technology and by Subgroup (US$ in Thousands, Compound Annual Growth Rate)

Table 7. North American PC-TV Tuner Retail Value by Technology (US$ in Thousands, Compound Annual Growth Rate)

Table 8. European PC-TV Tuner Shipments by Technology (Units in Thousands, Annual Growth Rate, Percent of Total, Compound Annual Growth Rate)

Table 9. European PC-TV Tuner Shipments by Technology and by Subgroup (Units in Thousands, Compound Annual Growth Rate)

Table 10. European PC-TV Tuner Shipments by Usage Model (Units in Thousands, Annual Growth Rate, Compound Annual Growth Rate)

Table 11. European PC-TV Tuner Estimated Retail ASP by Technology and by Subgroup (US$ per Product)

Table 12. European PC-TV Tuner Retail Value by Technology and by Subgroup (US$ in Thousands, Compound Annual Growth Rate)

Table 13. European PC-TV Tuner Retail Value by Technology (US$ in Thousands, Compound Annual Growth Rate)

Table 14. Japan PC-TV Tuner Shipments by Technology (Units in Thousands, Annual Growth Rate, Percent of Total, Compound Annual Growth Rate)

Table 15. Asia Excluding Japan PC-TV Tuner Shipments by Technology (Units in Thousands, Annual Growth Rate, Percent of Total, Compound Annual Growth Rate)

Table 16. Asia Including Japan PC-TV Tuner Shipments by Technology (Units in Thousands, Annual Growth Rate, Percent of Total, Compound Annual Growth Rate)

Table 17. Asia Including Japan PC-TV Tuner Shipments by Technology and by Subgroup (Units in Thousands, Compound Annual Growth Rate)

Table 18. Asia Including Japan PC-TV Tuner Shipments by Usage Model (Units in Thousands, Annual Growth Rate, Compound Annual Growth Rate)

Table 19. Asia PC-TV Tuner Estimated Retail ASP by Technology and by Subgroup (US$ per Product)

Table 20. Asia PC-TV Tuner Retail Value by Technology and by Subgroup (US$ in Thousands, Compound Annual Growth Rate)

Table 21. Asia PC-TV Tuner Retail Value by Technology (US$ in Thousands, Compound Annual Growth Rate)

Table 22. ROW PC-TV Tuner Shipments by Technology (Units in Thousands, Annual Growth Rate, Percent of Total, Compound Annual Growth Rate)

Table 23. ROW PC-TV Tuner Shipments by Technology and by Subgroup (Units in Thousands, Compound Annual Growth Rate)

Table 24. ROW PC-TV Tuner Shipments by Usage Model (Units in Thousands, Annual Growth Rate, Compound Annual Growth Rate)

Table 25. ROW PC-TV Tuner Estimated Retail ASP by Technology and by Subgroup (US$ per Product)

Table 26. ROW PC-TV Tuner Retail Value by Technology and by Subgroup (US$ in Thousands, Compound Annual Growth Rate)

Table 27. ROW PC-TV Tuner Retail Value by Technology (US$ in Thousands, Compound Annual Growth Rate)

Table 28. Worldwide PC-TV Tuner Shipments by Technology (Units in Thousands, Annual Growth Rate, Percent of Total, Compound Annual Growth Rate)

Table 29. Worldwide PC-TV Tuner Shipments by Technology and by Subgroup (Units in Thousands, Compound Annual Growth Rate)

Table 30. Worldwide PC-TV Tuner Shipments by Usage Model (Units in Thousands, Annual Growth Rate, Compound Annual Growth Rate)

Table 31. Worldwide PC-TV Tuner Retail Value by Technology and by Subgroup (US$ in Thousands, Compound Annual Growth Rate)

Table 32. Worldwide PC-TV Tuner Retail Value by Technology (US$ in Thousands, Compound Annual Growth Rate)

Table 33. Worldwide PC-TV Tuner Retail Value by Usage Model (US$ in Thousands, Annual Growth Rate, Compound Annual Growth Rate)

Table 34. PC-TV Tuner Market Value by Geographic Region (US$ in Thousands, Annual Growth, Percent of Total, Compound Annual Growth Rate)

Table 35. Worldwide PC-TV Tuner Attach Rate For Desktop and Laptop PCs (Shipments in Thousands, Attach Rate in Percent)


List of Figures


Figure 1. Worldwide Retail Value of PC-TV Tuner Products (US$ in Billions)

Figure 2. North American PC-TV Tuner Shipments by Usage Model (Units in Thousands, and Trend Lines for Each)

Figure 3. European PC-TV Tuner Shipments by Usage Model (Units in Thousands, and Trend Lines for Each)

Figure 4. Asia Including Japan PC-TV Tuner Shipments by Usage Model (Units in Thousands, and Trend Lines for Each)

Figure 5. ROW PC-TV Tuner Shipments by Usage Model (Units in Thousands, and Trend Lines for Each)

Figure 6. Worldwide PC-TV Tuner Shipments by Usage Model (Units in Thousands, and Trend Lines for Each)

Figure 7. Worldwide PC-TV Tuner Retail Value by Technology (US$ in Billions)

Figure 8. Worldwide PC-TV Tuner Retail Value by Usage Model Viewed Side-by-Side (US$ in Millions)

Figure 9. Worldwide PC-TV Tuner Retail Value by Usage Model Viewed Stacked (US$ in Millions)

Figure 10. PC-TV Tuner Market Value by Geographic Region (US$ in Millions)

Abstract

Demand for PC-TV Tuners has turned down since 2008, due to the worldwide recession. The market faces fundamental issues. People get lots of video from their broadband Internet, and mobile video services will change the playing field.

Digital-only PC-TV Tuners cost less than Hybrid tuners. As developed countries move toward all-digital TV services, the retail value of the total PC-TV Tuner market will slow down, even while unit shipments of Digital-only PC-TV tuner products goes up.

New competitors are moving from cellular handset video markets into the PC-TV Tuner space specializing in very high levels of integration.

PC-TV Tuner vendors are expecting a boost with Microsoft's Windows 7.

Facing flat demand, the traditional vendors are wondering if their PC-TV Tuner business is going to remain viable. As the market shifts from a combination of analog and digital broadcast technologies to digital-only broadcasts, the margins currently available for hybrid tuners will be marginalized by lower cost digital-only tuners.

We expect that the worldwide PC-TV Tuner market may have peaked in value during 2008, at about US$ 1.4 billion. The economic downturn is expected to cause a revenue decline of about 15% during 2009, and we expect single-digit growth for 2010.

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