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Mobile Device Update: MIDs & UMDs Face Challenges

Published by: In-Stat

Published: May. 8, 2009 - 20 Pages


Table of Contents


Overview of the MID & UMPC Market

What is a MID?

The Technology

Silicon

I/O

Software

Communications

Technical Summary

Usage Models

The Business Models

The Ecosystem

Outlook for MIDs and UMPCs

Conclusion

List of Tables


Table 1. Mobile Category Definitions

Table 2. Summary of Technical Direction and Market Impact for MIDs and UMPCs

Table 3. UMD Forecast, by Category, 2007-2013 (Units in Millions)

Table 4. UMD Market Share, by Category, 2007-2013

Table 5. UMPC Unit Shipments (Millions), ASPs (US$), and Revenue (US$ Millions), 2007-2013

Table 6. MID Unit Shipments (Millions), ASPs (US$), and Revenue (US$ Millions), 2007-2013

List of Figures


Figure 1. Mobile Device Landscape

Figure 2. Changes in the Device Landscape

Figure 3. Mobile Device Value Chain

Figure 4. Changing Software Stack in Mobile Devices

Figure 5. Mobile Internet Ecosystem and Interaction

Figure 6. UMD Forecast, by Category, 2007-2013 (Units in Millions)

Figure 7. Distribution of UMD Market, by Category, in 2009 and 2013

Abstract

The introduction of the MID and UMPC platforms has ignited the market for mobile devices to combine communications, computing, and entertainment functionality around the use of the Internet, or the true convergence device. Much of this is due to the efforts of one company—Intel. However, the potential for these and other mobile devices is changing rapidly due to changes in critical technologies, applications, customer expectations and usage models, and even emerging business models that are often driven by the carriers.

Despite the impact of MIDs and UMPCs on the market, they still face challenges in overcoming performance limitations and in attracting interest from both consumers and carriers. These platforms also face the challenge of creating definitive positions in the mobile market as an increasing number of other cellular and consumer devices become connected for more specific applications. While this does not limit the potential success of these platforms, it does create some challenges.

This report examines the changing market dynamics for the MID and UMPC platforms.

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