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Cereal Products

Published by: Global Industry Analysts

Published: Oct. 1, 2009 - 56 Pages


Table of Contents


1.INDUSTRY OVERVIEW

Cereal Products Market - Primary Growth Drivers

Table 1: World Market for Cereal Products (2007): Percentage Breakdown of Value Sales by Product Type - Ready-to-eat Cereals, Cereal Bars, and Hot Cereals

Developed Markets Dominate

Breakfast Cereals - A Market With Huge Growth Potential

Focus Shifts to Developing Countries

2.COMPETITIVE LANDSCAPE

Cereal Products - A Highly Competitive Marketplace

Kellogg’s - The Clear Leader in Global Market

Table 2: Leading Manufacturers in the Global Market for Breakfast Cereals (2008) - Percentage Breakdown of Value Sales for Kellogg’s,General Mills, Kraft (Post), Private Labels,Quaker Oats, Malt-O-Meal, and Others

Table 3: World Market for Cereal Products (2008): Percentage Breakdown of Dollar Sales by Leading Cereal Brands

Players Adopt Newer Strategies to Remain Competitive

3.TRENDS & ISSUES

Organics Take the Center Stage

Marketing - A Key Factor for Success

Companies Shift Gear to Promote Cereal Products for Women

Table 4: World Market for Women’s Food Products (2007): Percentage Value Share by Product Type - Cereal Products, Beverages, Bars, Dairy Products, Snacks, and Others

Growing Popularity of Cereal Bars

Factors Affecting Consumer Purchasing Behavior

Rising Costs of Food and Energy Squeeze Profit Margins

Retail Growth at Convenience Stores and Supermarkets

Table 5: World Cereal Products Market (2008): Percentage Share Breakdown of Sales by Retail Channel - Supermarkets, Hypermarkets, Food Shops, and Others

Farmers Continue to Enhance Market Presence

4.CEREAL PRODUCTION AND CONSUMPTION SCENARIO

A Glance at Production and Consumption

Table 6: World Production of Cereals by Country/Region - US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World for the Years 2008 & 2009 (In Million tons)

Table 7: World Production of Cereals by Type - Coarse Grains, Wheat, and Rice for the Years 2008 & 2009 (In Million tons)

Increasing Consumption of Cereals

Table 8: World Cereal Consumption by Country/Region - US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World for the Years 2008 & 2009 (In Million tons)

Table 9: World Cereal Consumption by Type - Coarse Grains, Wheat, and Rice for the Years 2008 & 2009 (In Million tons)

Prices of Staple Grains to Increase

5.PRODUCT OVERVIEW

Cereals - An Introduction

Type of Grains

Nutritional Value

Types of Cereal Products

Hot Cereals

Background

Whole Grain and Refined Cereals

Nutritional Content of Whole Grain Cereals

Phytochemicals in Wholegrain Cereals

6.MERGERS & ACQUISITIONS

7.OTHER STRATEGIC CORPORATE DEVELOPMENTS

8.PRODUCT INNOVATIONS/INTRODUCTIONS

A REGIONAL PERSPECTIVE

1.THE UNITED STATES

Rapid Growth in Cereal Products Market

Table 10: Leading Cereal Products in the US (2008) (In Terms of Dollar Sales)

Table 11: Leading Cereal Products in the US (2008) (In Terms of Number of Products)

Historic Review

Competitive Landscape

Leading Cereal Brands in the US by Producer for the Year 2008

New Product Offerings by Manufacturer in 2008

Kellogg’s Holds a Major Share of US Cereal Products Market

Table 12: Leading Players in the US Cereal Products Market (2008):Percentage Breakdown by Value Sales

Private Labels Strategize to Capture a Pie of Cereals Market

Table 13: US Cereal Products Market (2008): Percentage Value Share of Private Labels by Product Segment

Stiff Competition Forces Companies to Devise New Strategies

Market Trends

Organic and Functional Cereals Grow in Popularity

Wholegrain Products on a Growing Spree

Children - A Lucrative Target Market for Manufacturers

Cereal Bars - A Growing Segment

Table 14: US Market for Cereal Bars (2008): Percentage Share Breakdown
of Value Sales by Product Type - Granola Bars and Breakfast Bars

Table 15: US Market for Cereal Bars (2008): Percentage Share Breakdown of Value Sales by Leading Manufacturers - Kellogg’s, General Mills, Quaker Oats, Private Labels, Kraft, McKee Foods, and Others

Demand Continues to Grow for Breakfast Cereals

Table 16: US Recent Past, Current, and Future Analysis for Breakfast Cereals Market with Annual Sales in US$ Billion for Years 2007 through 2012

Competitive Landscape

Table 17: US Market for Breakfast Cereals (2007): Percentage Value Share Breakdown by Leading Company - Kellogg’s, General Mills, Kraft Inc, Private Labels, Quaker,and Others

Advertising - A Critical Promotional Activity

Table 18: US Ad Spending (2008): Percentage Share Breakdown by Leading Company - Kellogg’s, General Mills, PepsiCo,Kraft Foods, and Others

Market Share of Leading Manufacturers/Brands in Select Product Segments

Breakfast/Cereal/Snack Bar

Table 19: US Market for Breakfast/Cereal/ Snack Bar (2008): Percentage Share Breakdown of Value Sales by Leading Brands

Cold Cereals

Table 20: US Market for Cold Cereals (2008): Percentage Value Share Breakdown by Company - Kellogg’s, General Mills, Altria Group, Private Labels, PepsiCo, and Others

Hot Cereals

Table 21: US Market for Hot Cereals (2008): Percentage Value Share Breakdown by Company - PepsiCo, Private Labels, B&G Foods, Malt-O-Meal Co, and Others

2.EUROPE

An Overview

Table 22: European Cereal Products Market (2008): Percentage Breakdown by Factors Influencing Cereal Consumption

Health Concerns Drive Demand for Cereal Products

Players Strategizing to Exploit Growth Opportunity

Hot Cereals Market Experiences a Slowdown

3.THE UNITED KINGDOM

Cereal Products Market

Table 23: UK Cereal Products Market (2008): Percentage Share Breakdown of Value Sales by Product Type - Ready-to-eat Cereals, Cereal Bars, Instant Porridge, Porridge Oats, and Toaster Pastries

Market Offers Bright Future Prospects

Nutritional Labeling

Competitive Scenario

A Consolidated Market

Table 24: UK Market for Cereal Products (2008): Percentage Share Breakdown of Sales by Leading Brand

Retail Market Scenario

Table 25: UK Retail Market for Cereal Products (2008): Percentage Value Share Breakdown by Retailer - Tesco, Asda, Sainsbury’s, Morrisons, Waitrose, Co-op, Somerfield, and Others

Breakfast Cereals Market on the Rise

Breakfast Cereals Address Health Concerns

Growth Inhibitors

Sales of Hot Cereals Increase

Organic - The New Buzz

Demand for Wholegrain Boost Cereal Market

Muesli Drives Growth

New Products to Drive Cereal Products Market

4.ASIA-PACIFIC

4a.CHINA

Cereal Products in China

Changing Consumer Food Habits

4b.INDIA

Cereal - Production & Consumption

Breakfast Cereals Market Continues to Expand

Market Potential Attracting Global Majors

Demand for Wholemeal Bread Rising

4c.INDONESIA

Market Overview

4d.THE PHILIPPINES

A Glance at Imports and Exports

Table 26: Philippines Imports of Cereals (2007): Percentage Value Share Breakdown by Country - Thailand, US, Malaysia, South Korea, Hong Kong, and Others

Table 27: Philippines Exports of Cereals (2007): Percentage Value Share Breakdown by Country - Malaysia, Indonesia, Australia, Thailand, New Zealand, Taiwan, and Others

Breakfast Cereals

Cold Cereals - Current and Future Prospects

Competitive Landscape

Table 28: The Philippines Cold Cereal Market (2007): Percentage Breakdown of Value Sales by Company - Nestle, Kellogg’s, Liwayway,and Others

5.LATIN AMERICA

Growing Demand for Breakfast Cereal Products

Table 29: Breakfast Cereal Market in Latin America (2007): Percentage Breakdown of Value Sales by Country - Mexico, Brazil, Venezuela, and Others

High Prices Limit Cereal Consumption

Manufacturers Target Children

Convenience Stores and Hypermarkets

Drive Growth


GLOBAL DIRECTORY

Abstract

The global outlook series on Cereal Products provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers an aerial view of the competitive landscape and highlights the primary growth drivers, market challenges, and potential opportunities for cereal products market. Amply illustrated with market data, tables, charts, and graphs, the report covers the United States, Europe, the United Kingdom, Asia-Pacific, China, India, The Philippines, and Latin America. The report also offers insights into recent noteworthy corporate developments such as mergers, acquisitions, and other industry activities. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 104 companies worldwide.

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