GPS—Locating Its Way Into Mobile Devices

Published by: In-Stat

Published: Apr. 23, 2009 - 29 Pages

Table of Contents

GPS Finding Adjacent Market Mobile Devices

GPS Growth to be Found in Integration within the Mobile Device Market Space

Market Growth

Market Attach for GPS

Handsets

Mobile Computing Devices

Consumer Electronics (CE)

Industry Concerns

Silicon Makers

Mobile Device Makers

Which GPS Chip Companies are Playing Aggressively?

Broadcom

CellGuide

Cambridge Silicon Radio (CSR)

eRide

GloNav/NXP/STMicroelectronics/Ericsson

Infineon

MediaTek

Qualcomm

RF Micro Devices (RFMD)

SiGe Semiconductor

SiRF

SkyTraq

STMicroelectronics

Texas Instruments

u-blox

u-Nav Microelectronics/Atheros

Final Observations

Methodology

List of Tables

Table 1. WW PND Unit Growth, 2008-2013 (Units in Thousands)

Table 2. WW GPS-Enabled Handsets, 2008-2013 (Units in Thousands)

Table 3. WW GPS-Enabled Notebooks, 2008-2013 (Units in Thousands)

Table 4. WW GPS-Enabled Netbooks, 2008-2013 (Units in Thousands)

Table 5. WW GPS-Enabled UMPC Shipments, 2008-2013 (Units in Thousands)

Table 6. WW GPS-Enabled MID Shipments, 2008-2013 (Units in Thousands)

Table 7. WW GPS-Enabled PMP Shipments, 2008-2013 (Units in Thousands)

Table 8. WW GPS-Enabled HH Game Shipments, 2008-2013 (Units in Thousands)

Table 9. WW GPS-Enabled Still Camera Shipments, 2008-2013

Table 10. WW GPS-Enabled PDAs, 2008-2013 (Units in Thousands)

Table 11. WW GPS Chipset Shipments (Units in Thousands), ASP (US$), and Revenues (US$ in

Thousands), 2008-2013

Table 12. GPS Chips/Chipsets

Table 13. WW GPS-Integrated Device Units, Adjacent Market in 2013

List of Figures

Figure 1. Integrated GPS-Enabled Mobile Devices, Adjacent Markets, 2008-2013 (in Thousands)

Figure 2. Integrated GPS-Enabled Mobile Devices, 2008-2013 (in Thousands)

Figure 3. Intel 5350 WiMAX/Wi-Fi (Echo Peak)

Figure 4. GPS ASP as a Percentage of Mobile Device ASP

Figure 5. Broadcom BCM4750 Block Diagram

Figure 6. Broadcom BCM2075 Block Diagram

Figure 7. Cambridge Silicon Radio eGPS Block Diagram

Figure 8. eRide Opus IIIEZ Block Diagram

Figure 9. Infineon Hammerhead II Block Diagram

Figure 10. Qualcomm Snapdragon Platform Block Diagram

Figure 11. TI NaviLink 4.0 Block Diagram

Figure 12. TI NaviLink 6.0 Block Diagram

Figure 13. TI OMAP Block Diagram

Figure 14. u-blox Antaris 4 ATR0621 Block Diagram

Figure 15. u-Nav Microelectronics/Atheros AR1511 Block Diagram

Abstract

• Global TAM and GPS attach rate forecasts for mobile CE and mobile computation (handsets, PMP, PND, hand-held gaming, digital cameras, notebooks, netbooks/mini-notes, MIDs, UMPCs)
• Device OEM silicon needs by segment including:
• Handsets (iPhone, Blackberry, etc.)
• Portable media players (iTouch, Zune, etc.)
• Hand-held gaming (Sony PSP, Nintendo DS, etc.)
• Netbooks (ASUS eePC, Acer Aspire One, etc.)
• Notebooks
• Mobile Internet devices (MIDs)
• Digital cameras (Canon, Sony, Panasonic, Nikon, Kodak, Olympus, Pentax, Samsung etc.)
• GPS supplier analysis including the following companies:
• Broadcom
• Atheros
• TI
• SiRF
• SiGE
• eRide
• Infineon
• CSR
• Industry guidance from both the silicon provider and device maker points of view

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