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Delayed Departure: Will In-Flight Broadband Take Off?

Published by: In-Stat

Published: Apr. 20, 2009 - 53 Pages


Table of Contents


Executive Summary

Market Assessment

Market Structure

Growth Enablers and Opportunities

Growth Inhibitors and Threats

In-Flight Entertainment being Redefined

Countdown to In-Flight Broadband

Groundwork Laid for In-Flight Communications

Connexion: And So It Began

From then to Now: Current In-Flight Broadband Initiatives

Why Now: Market Changes Since Connexion

Technology

Cost Is a Four Letter Word

Airlines

Passenger

In-Flight Broadband Providers

Aircell

Panasonic

Row44

Airline Perspective

Delta

Southwest

American

Royal Jordanian

Competitive Landscape

Market Assessment

Emerging Competitors

OnAir

ViaSat

Mobile Operators

Leveraging the Network

Content

Voice

Video

Operations

Technology

Connectivity to the Plane

Air-to-Ground Network

Satellite

Pros and Cons

Passenger Access

Regulatory Environment

Targeting the Audience

Branding

Pricing

Devices

Roaming

User Type

Lessons to be Learned From the Hotspot

Market

Point of Sale vs. Wholesale: The Business Models Forecast

In-Flight Broadband

Installed Base of Broadband-Enabled Planes

In-Flight Broadband Installation Revenues

In-Flight Broadband Usage

In-Flight Broadband Service Revenues

Laptop versus Handheld Usage

DBS

Installed Base of DBS-Enabled Planes

In-Flight DBS Installation Revenues

In-Flight Video Service Revenues

Methodology

Glossary

Related In-Stat Reports

List of Tables


Table 1. In-Flight Broadband and Broadcast Television User Revenues (US$ in Millions), 2008-2013

Table 2. Comparison: Connexion vs. Now

Table 3. Cost Savings to Airlines: Connexion versus Now

Table 4. Delays in Row44 International Expansion

Table 5. Comparative Analysis: Row44 and Aircell

Table 6. ATG VS Satellite: Pros and Cons

Table 7. Embedded Wi-Fi Chipset Units in Mobile PCs by Category (Units in Thousands),2008-2013

Table 8. Portable CE Wi-Fi Chipset Unit Shipments per Market Segment (Units in Thousands), 2008-2013

Table 9. Mobile Handsets with Embedded Wi-Fi (Units in Thousands), 2008-2013

Table 10. Worldwide In-Flight Broadband-Enabled Airplanes, 2008-2013

Table 11. Worldwide In-Flight Broadband Connects (in Millions), 2008-2013

Table 12. Worldwide In-Flight Broadband Usage Revenues (US$ in Millions), 2008-2013

Table 13. Worldwide DBS-Enabled Airplanes, 2008-2013

Table 14. Worldwide DBS Installation Revenues (US$ in Millions), 2008-2013

Table 15. Worldwide DBS Usage Revenues (US$ in Millions), 2008-2013

List of Figures


Figure 1. In-Flight Broadband Market Structure

Figure 2. Impetus to New Breed In-Flight Broadband

Figure 3. In-Flight Broadband Timeline: Connexion to Now

Figure 4. Air-to-Ground Network Schematic

Figure 5. Satellite Network Schematic

Figure 6. AeroSat Radome Unit

Figure 7. Worldwide In-Flight Broadband-Enabled Airplanes and Annual Installations, 2008-2013

Figure 8. In-Flight Broadband Equipment Revenues (US$ in Millions) and Cost per Install (US$ in Thousands), 2008-2013

Figure 9. Worldwide In-Flight Broadband Connects (in Millions), 2008-2013

Figure 10. Worldwide In-Flight Broadband Usage Revenues (US$ in Millions), 2008-2013

Figure 11. Handhelds as a Percent of Total Connects: Long- vs. Short-Haul, 2008-2013

Figure 12. Handheld Revenues (US$ in Millions) and Percent of Total Revenues, 2008-2013

Figure 13. DBS Planes Installed (US$ in Millions) and Passenger Revenues (US$ in Thousands), 2008-2013

Abstract

In-flight broadband, since the days of Connexion by Boeing, has struggled to take off. Recently, the market has received new impetus, with a new generation of in-flight broadband providers, including Aircell, Row44, and Panasonic. While these providers have encountered barriers in introducing in-flight broadband over the past year, it appears that many of these have been overcome and now these providers are ready to begin large scale deployments. Several US airlines have committed to full fleet deployments, including American, Delta, and Southwest. While the economy continues to place pressure on the market, airlines appear to be planning beyond the current environment in making investments for in-flight communication technologies, such as in-flight broadband. This service will also have to compete with other emerging in-flight entertainment and communication ervices, such as DBS video offerings and GSM-based voice and data services (in international markets).

This report includes:
  • Forecasts of broadband and DBS video, including installments, equipment revenues, usage, and usage revenues, with segmentation regarding the length of the flights.
  • Expectations of in-flight IPTV introduction and ensuing revenue.
  • Detailed comparisons of principal players, in terms of technologies, business models, and market share.
  • Correlations with the hotspot market and strategies learned from terrestrial Wi-Fi services that can be applied to the in-flight market.


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